Skip to content

Hair Growth Oil

soft demand (-40.9% this quarter) — Hair Growth Oil doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47

Market size 10Growth 5Conversion 36Competition 53Returns 99Price range 64Avg price 48Brand share 62Review moat 15Quality gap 68
This niche Category average · 1,260 niches

Is Hair Growth Oil profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hair Growth Oil is a €40K/yr Amazon Germany market (119K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.

Hair Growth Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -40.9% over the last 90 days and 2.9% of searches end in a purchase.

€40K

revenue / yr

Units sold / yr5K
Search volume / yr-40.9%119K
Conversion rate2.9%
Avg price€11.74

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers21 · 74
Top-5 product click share53%
Open market32%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement89%
New entrants (1y)3· 3 succeeded
Avg rating4.3★
Avg reviews22,691

Top Hair Growth Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

€0€4K€8K€12K€16K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

74

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

53%

Top 20: 90%

Open market

28%

  • Botanic Hearth28%
  • BIONOBLE14%
  • Forest & Shore12%
  • KANZY9%
  • Mielle Organics5%
  • Soena5%

Hair Growth Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume119KCVR2.9%Products28Brands21Top 5 Brands68%OOS Rate1.2%Rating4.3★Reviews22,691Avg BSR#31
10K6KSpike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.6×

Top Hair Growth Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kopfhaut öl30K/yr
  • hair growth oil22K/yr
  • scalp oil22K/yr
  • koralls hair oil n.1710K/yr
  • haarwachstum öl9K/yr
  • haarwachstum haaröl4K/yr
  • kopfhautöl6K/yr
  • hair oil for growth3K/yr
  • öl kopfhaut4K/yr
  • öl haarwachstum3K/yr

What reviews say buyers love and hate about Hair Growth Oil

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Geruch23%

Neutrales Geruch

Qualität insgesamt17%

Super Produkt

Weiches Gefühl7%

fühlt sich gut an

Haarwachstum7%

Hair grow

Ölig/fettig5%

Bestes Haaröl ever

What buyers complain about

61% of reviews
Ölig/fettig23%

Fettig

Geruch10%

Stinkt

Allergien7%

Juckreiz

Auslaufsicher7%

Schrott und undicht

Haarverwandt4%

kein Haarwunder

Hair Growth Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Ölig/fettig
23%
2Geruch
15%
3Auslaufsicher
8%
4beworben Vs Tatsächliches Produkt
7%
5Funktionalität insgesamt
7%

Common Hair Growth Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hair Growth Oil 43/100 on Amazon Germany — Skip it. The niche generates €40K/yr across 28 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -40.9% over the last 90 days.
Search demand for Hair Growth Oil on Amazon Germany peaks in Jan–Feb, where the busiest month runs 2.6× the quietest.