Is hair growth oil profitable to sell on Amazon Germany?

The niche generates €40K/yr across 28 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -40.9%. Flapen's verdict: Skip it (43/100).

How competitive is the hair growth oil niche?

21 brands and 74 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in hair growth oil?

Top complaints mined from reviews: Ölig/fettig, Geruch, Allergien. The return rate is 0.2%.

When does demand for hair growth oil peak?

Demand peaks in Jan–Feb; the busiest month runs 2.6× the quietest.

What does it cost to enter the hair growth oil niche?

Listings span €5.57–€31.55; the average listing price is €11.74 (sweet spot $15–$100). The average incumbent carries 22,691 reviews — the moat a new listing must climb.

hair growth oil

Skip it

Soft demand (-40.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€5.57–€31.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay€11.74

avg listing price — sweet spot $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad22,691.04

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€40K

€40K/yr · 119K searches

Growth

Bad-40.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, hair growth oil is a €40K/yr Amazon Germany market (119K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

hair growth oil market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: €47K–€59K; units × avg price
Conversion rate: 2.9%
Avg BSR: #31
Page quality: 0%
Prime: 96%
Sponsored: 89%
Out of stock: 1.2%
Avg brand age: 47 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

53%

Top 20: 90%

Open market

28%

Botanic Hearth28%
BIONOBLE14%
Forest & Shore12%
KANZY9%
Mielle Organics5%
Soena5%

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — -40.9% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.6×

Open Trend

Top hair growth oil search terms

kopfhaut öl30K/yr -58.5%4.1% conv.
hair growth oil22K/yr -34.4%1.8% conv.
scalp oil22K/yr -49.3%3.0% conv.
koralls hair oil n.1710K/yr +98.5%0.8% conv.
haarwachstum öl9K/yr -46.8%3.3% conv.
haarwachstum haaröl4K/yr -3.7%2.3% conv.
kopfhautöl6K/yr -35.8%4.5% conv.
hair oil for growth3K/yr -25.0%1.8% conv.
öl kopfhaut4K/yr -53.9%5.0% conv.
öl haarwachstum3K/yr -44.1%5.3% conv.

All search terms

Top hair growth oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Botanic Hearth Rosmarin Haaröl Haarwachstum & stärkende Pflege mit Biotin Jojoba- & Rizinusöl nährend & volumengebend Non-GMO 198 ml

Botanic Hearth€10.344.3★32,333 rev

Natürliches Haaröl zum Haarwachstum beschleunigen mit biologischen Rosmarinöl Rizinusöl Mandelöl und Arganöl als Haarmaske und Haarkur (Haarwuchsöl)

Forest & Shore€22.184.5★11,137 rev

BIONOBLE Rosmarinöl Haare Bio - Fördert Haarwachstum Verlangsamt Haarausfall Kopfhaut Öl - Hair Oil mit Rosmarin Öl und Rizinusöl - Rosemary Oil for Hair Growth - Glasflasche Pipette Pumpe - 50ml

BIONOBLE€11.424.4★63,445 rev

Kanzy Jojobaöl Kaltgepresst 100% Reines Gold 120ml für Haut Haare und Nägel Gesichtsöl und Körperöl Vegan & Hexanfrei Jojobaöl Anti-Falten Natürliche Intensiv Feuchtigkeitspflege

KANZY€9.364.5★50,839 rev

Mielle Organics Mielle Rosemary Mint Kopfhaut- und Haarstärkungsöl für gesundes Haarwachstum 2 oz 59 ml

Mielle Organics€10.944.2★119,002 rev

Newest

by launch date

Satin Naturel Bio Rosmarinöl Haare mit Mandelöl [100ml] Fördert Haarwachstum & Verlangsamt Haarausfall - Rosmarin Haaröl mit Applikator Haarausfall-Serum für Männer und Frauen - Rosemary Hair Oil

Satin Naturel€10.1925,283 rev

3mo ago

Bofuoos Rizinusöl Bio Haare Rosmarinöl Haare Wachstum 118ml + Kopfhaut Massagebürste 100% Natürlich Castor Oil Wachstumsfördernd Pflegt Trockenes Strapaziertes Haar Gegen Haarausfall

Bofuoos€11.12169 rev

9mo ago

BIO HAARÖL ROSMARIN+9 - Wachstumsöle [Für Haarstärkung & Haarwachstum] Mit 10 BIO-Ölen: Arganöl Rosmarinöl Rizinusöl Lavendelöl uvm. [100% Naturlich] Frei von Zusatzstoffen - Made in Germany

Soena€15.39172 rev

1y ago

HIQILI Rosmarinöl 30ml 100% Naturrein Rosmarin Ätherisches Öl für Haarwachstum Kopfhautpflege Hautpflege Aromatherapie und Diffuser

HIQILI€6.0554 rev

1y ago

BIONOBLE€11.4263,445 rev

1y ago

What buyers say about hair growth oil

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch23%

“Neutrales Geruch”

Qualität insgesamt17%

“Super Produkt”

Weiches Gefühl7%

“fühlt sich gut an”

Haarwachstum7%

“Hair grow”

Ölig/fettig5%

“Bestes Haaröl ever”

beworben Vs Tatsächliches Produkt4%

“Macht was verspricht”

Komfort insgesamt2%

“Top Volumen und angenehmes (Männer)- Haargefühl.”

Eignung für Mischhaut2%

“Ideal für die Kopfhaut”

Eignung Fettige Haut2%

“Mich hat besonders der Applikator begeistert, weil man so das Öl direkt auf die Kopfhaut auftragen kann, ohne zu viel Überschuss an den Händen zu haben”

Preis-Leistungs-Verhältnis2%

“value for Money”

What buyers complain about

Ölig/fettig23%

“Fettig”

Geruch10%

“Stinkt”

Allergien7%

“Juckreiz”

Auslaufsicher7%

“Schrott und undicht”

Haarverwandt4%

“kein Haarwunder”

Qualität insgesamt3%

“So ein Müll”

Dicke3%

“bissel dickflüssig”

Preis-Leistungs-Verhältnis2%

“verschwendetes Geld”

beworben Vs Tatsächliches Produkt2%

“Merke keinen unterschied”

Einfache Reinigung2%

“Man kann es nicht ein einziges Mal ohne totale Sauerei benutzen”

Top return reasons

Ölig/fettig23%

Geruch15%

Auslaufsicher8%

beworben Vs Tatsächliches Produkt7%

Funktionalität insgesamt7%

Gesamtgröße5%

Eignung für kurzes Haar5%

Qualität insgesamt4%

Preis-Leistungs-Verhältnis3%

schädigen/verbrennen Haare2%

Common questions

Is hair growth oil profitable to sell on Amazon Germany?: The niche generates €40K/yr across 28 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -40.9%. Flapen's verdict: Skip it (43/100).
How competitive is the hair growth oil niche?: 21 brands and 74 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in hair growth oil?: Top complaints mined from reviews: Ölig/fettig, Geruch, Allergien. The return rate is 0.2%.
When does demand for hair growth oil peak?: Demand peaks in Jan–Feb; the busiest month runs 2.6× the quietest.
What does it cost to enter the hair growth oil niche?: Listings span €5.57–€31.55; the average listing price is €11.74 (sweet spot $15–$100). The average incumbent carries 22,691 reviews — the moat a new listing must climb.

hair growth oil

hair growth oil market data

Competition & brand share

Demand & seasonality

Top hair growth oil search terms

Top hair growth oil products on Amazon

Top sellers

Newest

Trending

What buyers say about hair growth oil

What buyers love

What buyers complain about

Top return reasons

Common questions

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