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Hair Curler

Fail

Buyers convert on only 1.2% of searches, so Hair Curler is a Fail.

Flapen Score
47
47 / 100
Ranks 619 of 1,260 Kosmetik niches · on the category median
Market size
€111K/yr274K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
40%top-5 click share · 23 brands · 216 sellers

Flapen Score

Hair Curler against its category

The dotted line is the Kosmetik average. Past it, Hair Curler is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Curler market on Amazon at a glance

Shoppers on Amazon Germany searched for Hair Curler 274K times last year and spent an estimated €111K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €111K a year.

Searches, last 12 months
274K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
1.2%
Market size, estimated
€111Ka year
Peak month
December1.9× the quietest month
Top search term
hair curler142K searches a year

02 · Price

A sale here is worth €34.97.

Listings sell for €34.97 on average, from €7.78 to €98.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €34.97 that is €0 to €3K a year per listing.

Average price
€34.97inside the $15 to $100 sweet spot
Price range
€7.78–€98.52
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
4.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #24 within Haarstyling Geräte & Styling Zubehör. It carries 5,677 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#24in Haarstyling Geräte & Styling Zubehör
Average rating
4.27 starsAmazon Germany average 4.37 stars
Average reviews
5,677per listing
Listings tracked
44

04 · Newcomers

7 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
7Amazon's first-year sales bar
Average brand age
36 months

Products

Top Hair Curler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

216

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

40%

Top 20: 81%

Open market

25%

  • Brand 118%
  • Brand 212%
  • Brand 312%
  • Brand 412%
  • Brand 512%
  • Brand 68%

Demand

Hair Curler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Hair Curler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair curler142K/yr
  • curler36K/yr
  • curly19K/yr
  • haarlocken gerät18K/yr
  • lockenstyler17K/yr
  • lockengerät11K/yr
  • locken kurze haare9K/yr
  • locken curler8K/yr
  • locken gerät6K/yr
  • haar locken gerät4K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Curler

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Benutzerfreundlichkeit”
10%of negative reviews mention “Qualität insgesamt”
4.8%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hair Curler questions

Answered from the same tracked data.