Hair Curler
FailBuyers convert on only 1.2% of searches, so Hair Curler is a Fail.
- Flapen Score
- 47 / 100Ranks 619 of 1,260 Kosmetik niches · on the category median47
- Market size
- €111K/yr274K searches / yr
- 90-day growth
- -7.8%search demand this quarter
- Competition
- 40%top-5 click share · 23 brands · 216 sellers
Flapen Score
Hair Curler against its category
The dotted line is the Kosmetik average. Past it, Hair Curler is stronger. Inside it, weaker.
Market
The Hair Curler market on Amazon at a glance
Shoppers on Amazon Germany searched for Hair Curler 274K times last year and spent an estimated €111K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €111K a year.
- Searches, last 12 months
- 274K
- Growth, 90 days vs prior 90
- -7.8%
- Conversion, latest week
- 1.2%
- Market size, estimated
- €111Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- hair curler142K searches a year
02 · Price
A sale here is worth €34.97.
Listings sell for €34.97 on average, from €7.78 to €98.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €34.97 that is €0 to €3K a year per listing.
- Average price
- €34.97inside the $15 to $100 sweet spot
- Price range
- €7.78–€98.52
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€3K
- Returns
- 4.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #24 within Haarstyling Geräte & Styling Zubehör. It carries 5,677 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 6.8%
- Average rank
- #24in Haarstyling Geräte & Styling Zubehör
- Average rating
- 4.27 starsAmazon Germany average 4.37 stars
- Average reviews
- 5,677per listing
- Listings tracked
- 44
04 · Newcomers
7 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Hair Curler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Philips automatischer Lockenstab 8000 Series Lockenwickler/Curler 27 verschiedene Stylingoptionen Schwarz Modell BHB876/00
- Price
- €68.11
- Rating
- 4.4/5
- Reviews
- 5,930
- Age
- 9y ago
![Remington Lockenstab [25mm] Pro Soft Curl Digital (4-facher Schutz antistatische Keramik-Turmalin-Beschichtung) -LCD-Display 130-220C mit Klemme weiche mittelgroße & natürliche Locken CI6525](https://m.media-amazon.com/images/I/41rE86IsJEL.jpg)
Remington Lockenstab [25mm] Pro Soft Curl Digital (4-facher Schutz antistatische Keramik-Turmalin-Beschichtung) -LCD-Display 130-220C mit Klemme weiche mittelgroße & natürliche Locken CI6525
- Price
- €19.30
- Rating
- 4.2/5
- Reviews
- 25,456
- Age
- 7y ago

TYMO Lockenstab Automatisch Große Locken - TYMO CURLPRO Automatischer Rotierender Lockenstab 25mm für Kleine Locken mit 3 Temperaturstufen 160-210 Beach Waves Lockenstäbe für Kurze und Lange Haare
- Price
- €57.96
- Rating
- 4.4/5
- Reviews
- 14,898
- Age
- 1y ago

SHEGLAM Automatische Lockenstab 25mm mit Keramikbeschichtung 3 Temperaturstufen (170-210C) Schnellaufheizend Selbstrotierender Lockenwickler für Locken
- Price
- €30.44
- Rating
- 4.4/5
- Reviews
- 2,033
- Age
- 1y ago

Lockenstab Automatisch - Lockenstab Große Locken 25mm Beach Waves Lockenwickler für Lange Haare TYMO Curlpro Plus Anti-Verbrennungs Hair Curler Automatischer Lockenstäbe Schnelle Erhitzung Gold
- Price
- €74.89
- Rating
- 4.6/5
- Reviews
- 9,174
- Age
- 1y ago
Trending
estimated 90-day click momentum
Lockenstab Automatisch - Lockenstab Große Locken 32mm Automatischer lockenstäbe mit Intelligenter Timer & 5 Temperaturen LCD-Display (160-200C) Langanhaltende Frisur
- Price
- €15.75
- Rating
- 4.0/5
- Reviews
- 217
- Age
- 8mo ago

SHEGLAM 25mm One Touch Automatischer Lockenstab mit Kaltluft Langanhaltende Locken für bounce wellige Styles geringes Verbrennungsrisiko schnelles Aufheizen für mittellanges bis langes Haar (25mm)
- Price
- €43.56
- Rating
- 4.0/5
- Reviews
- 413
- Age
- 5mo ago

22/25/32/38mm Einstellbar Welleneisen für Haare - 4 In 1 Beach Waves Lockenstab 3 Fässer Lockeneisen mit Anzeige Verbrennungsschutz Schnelle Heizung 4 Temperaturen(140-210C) Rose Gold
- Price
- €30.95
- Rating
- 4.4/5
- Reviews
- 134
- Age
- 5mo ago

Lockenstab Automatisch Lockenstäbe Schnurlose Automatischer Rotierender mit 6 Temperaturstufen 150-200 6 Timer Akku USB Aufladen LCD-Anzeige für Kurze und Lange Haare
- Price
- €28.12
- Rating
- 3.8/5
- Reviews
- 115
- Age
- 5mo ago

Wavytalk Thermobürste Thermal Brush Blowout Boost Ionische Lockenbürste Macht Haar Glatt und Glänzend 5 Temperaturstufen Haar schonend 38mm Fass Doppelspannung Eurostecker Sakura Rosa
- Price
- €37.14
- Rating
- 4.3/5
- Reviews
- 2,308
- Age
- 1y ago
Newest
by launch date
22/25/32/38mm Einstellbar Welleneisen für Haare - 4 In 1 Beach Waves Lockenstab 3 Fässer Lockeneisen mit Anzeige Verbrennungsschutz Schnelle Heizung 4 Temperaturen(140-210C) Rose Gold
- Price
- €30.95
- Rating
- 4.4/5
- Reviews
- 134
- Age
- 5mo ago

SHEGLAM 25mm One Touch Automatischer Lockenstab mit Kaltluft Langanhaltende Locken für bounce wellige Styles geringes Verbrennungsrisiko schnelles Aufheizen für mittellanges bis langes Haar (25mm)
- Price
- €43.56
- Rating
- 4.0/5
- Reviews
- 413
- Age
- 5mo ago

Lockenstab Automatisch Lockenstäbe Schnurlose Automatischer Rotierender mit 6 Temperaturstufen 150-200 6 Timer Akku USB Aufladen LCD-Anzeige für Kurze und Lange Haare
- Price
- €28.12
- Rating
- 3.8/5
- Reviews
- 115
- Age
- 5mo ago

Lockenstab Automatisch - Lockenstab Große Locken 32mm Automatischer lockenstäbe mit Intelligenter Timer & 5 Temperaturen LCD-Display (160-200C) Langanhaltende Frisur
- Price
- €15.75
- Rating
- 4.0/5
- Reviews
- 217
- Age
- 8mo ago

SHEGLAM Automatische Lockenstab mit Keramikbeschichtung 3 Temperaturstufen (170-210C) Schnellaufheizend Selbstrotierender Lockenwickler für Locken (32mm)
- Price
- €31.29
- Rating
- 4.4/5
- Reviews
- 2,033
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
216
Est. top-5 brand share
67%
Top 20: 98%
Est. top-5 click share
40%
Top 20: 81%
Open market
25%
- TYMO18%
- Remington12%
- PHILIPS12%
- BaByliss12%
- SHEGLAM12%
- BESTOPE PRO8%
Demand
Hair Curler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Hair Curler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hair curler142K/yr
- curler36K/yr
- curly19K/yr
- haarlocken gerät18K/yr
- lockenstyler17K/yr
- lockengerät11K/yr
- locken kurze haare9K/yr
- locken curler8K/yr
- locken gerät6K/yr
- haar locken gerät4K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Curler
We read the reviews and the return reasons for every product selling here.
“Müll”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Curler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









