Is Hair Clay profitable to sell on Amazon Germany?

Flapen scores Hair Clay 49 out of 100 on Amazon Germany, a Fail. Shoppers spend €129K a year across 19 tracked products. 1 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew +8.7% in the last 90 days.

How competitive is the Hair Clay niche on Amazon Germany?

13 brands and 79 sellers compete in Hair Clay on Amazon Germany. The top 5 Hair Clay products take 66% of clicks, and the top 5 brands take 80%.

What do buyers complain about in Hair Clay?

Hair Clay buyers on Amazon Germany complain most about Geruch, Preis-Leistungs-Verhältnis, and Haarverwandt. An estimated 0.2% of orders come back.

When does demand for Hair Clay peak?

Search demand for Hair Clay on Amazon Germany peaks in Dec, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Hair Clay niche?

Hair Clay sells for €16.03 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €4.07 to €22.06. The average product has 2,620 reviews, the count a new listing must catch up to.

Hair Clay

Fail

Shoppers spend an estimated $129K a year here, so Hair Clay is a Fail.

Flapen Score: 49
49 / 100Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47
Market size: €129K/yr171K searches / yr
90-day growth: +8.7%search demand this quarter
Competition: 66%top-5 click share · 13 brands · 79 sellers

Flapen Score

Hair Clay against its category

The dotted line is the Kosmetik average. Past it, Hair Clay is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Hair Clay market on Amazon at a glance

Shoppers on Amazon Germany searched for Hair Clay 171K times last year and spent an estimated €129K. The top 5 brands take 80% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €129K a year.

Searches, last 12 months: 171K
Growth, 90 days vs prior 90: +8.7%
Conversion, latest week: 4.7%
Market size, estimated: €129Ka year
Peak month: December1.6× the quietest month
Top search term: hair clay51K searches a year

02 · Price

A sale here is worth €16.03.

Listings sell for €16.03 on average, from €4.07 to €22.06. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €16.03 that is €4K to €8K a year per listing.

Average price: €16.03inside the $15 to $100 sweet spot
Price range: €4.07–€22.06
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 250–500
Revenue per listing a year: €4K–€8K
Returns: 0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #57 within Haarstyling Produkte. It carries 2,620 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings: 89%
Prime listings: 100%
Out of stock, average day: 4.2%
Average rank: #57in Haarstyling Produkte
Average rating: 4.34 starsAmazon Germany average 4.37 stars
Average reviews: 2,620per listing
Listings tracked: 19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 75 months

Products

Top Hair Clay products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

16%

Brand 134%
Brand 220%
Brand 311%
Brand 410%
Brand 56%
Brand 64%
Open — no brand owns it (7 brands, 16%)

Demand

Hair Clay search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Hair Clay search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

hair clay51K/yr +8.7%3.2% conv.
hanz de fuko claymation16K/yr +39.2%10.4% conv.
based clay13K/yr +1.1%0.8% conv.
matte clay11K/yr +13.5%5.9% conv.
clay haare9K/yr +1.6%4.9% conv.
hanz de fuko9K/yr +24.0%5.4% conv.
based hair clay8K/yr +8.2%0.7% conv.
texture clay8K/yr +18.0%2.6% conv.
hair clay men7K/yr -7.7%4.6% conv.
matt clay6K/yr -6.7%3.7% conv.

Reviews and returns

What reviews say buyers love and hate about Hair Clay

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Geruch”

24%of negative reviews mention “Geruch”

0.2%of orders come back

“Stinkt leider”

A buyer, on “Geruch”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Hair Clay questions

Answered from the same tracked data.

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