Hair Clay

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €129K a year.

Searches, last 12 months

171K

Growth, 90 days vs prior 90

+8.7%

Conversion, latest week

4.7%

Market size, estimated

€129Ka year

Peak month

December1.6× the quietest month

Top search term

hair clay51K searches a year

Listings sell for €16.03 on average, from €4.07 to €22.06. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €16.03 that is €4K to €8K a year per listing.

Average price

€16.03inside the $15 to $100 sweet spot

Price range

€4.07–€22.06

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

€4K–€8K

Returns

0.2%of orders · Amazon Germany median 1.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #57 within Haarstyling Produkte. It carries 2,620 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

4.2%

Average rank

#57in Haarstyling Produkte

Average rating

4.34 starsAmazon Germany average 4.37 stars

Average reviews

2,620per listing

Listings tracked

19

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

75 months