Hair Clay
a small market ($129K/yr) — Hair Clay doesn't clear our bar today.
Flapen Score
Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47
Is Hair Clay profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Hair Clay is a €129K/yr Amazon Germany market (171K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Hair Clay: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +8.7% over the last 90 days and 4.7% of searches end in a purchase.
€129K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 19 products
Top Hair Clay products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hanz de Fuko Claymation Premium Styling-Clay für Männer starker Halt mattes Finish cruelty-free 56 g
- Price
- €20.77
- Rating
- 4.1/5
- Reviews
- 6,715
- Age
- 10y ago
AMERICAN CREW Matte Clay 85 g Stylingclay für Männer Haarprodukt mit mittlerem bis starkem Halt Stylingprodukt für optimale Formbarkeit Struktur & mattes Finish
- Price
- €10.48
- Rating
- 4.3/5
- Reviews
- 6,868
- Age
- 7y ago
O.C. HAIRCARE Haarwachs Mattes Finish mit starkem Halt & Volumen Haarwachs Männer Kein Verkleben Ideal für feines & dünnes Haar 30 Tage risikofrei testen Made in Germany
- Price
- €14.24
- Rating
- 4.2/5
- Reviews
- 345
- Age
- 2y ago
got2b Phenomenal Texture Clay Halt 5 (100 ml) Haarwax für Männer verleiht einen phenomenalen matten Barbershop Style für kürzeres Haar geeignet vegane Formel
- Price
- €4.19
- Rating
- 4.3/5
- Reviews
- 503
- Age
- 3y ago
Hanz de Fuko Quicksand Premium Styling-Wax & Dry-Shampoo-Kombination starker Halt ultra-mattes Finish 56 g
- Price
- €20.37
- Rating
- 4.3/5
- Reviews
- 2,669
- Age
- 11y ago
Trending
90-day click momentum
Sebastian Professional Craft Clay Texturizing & Flexible Styling Clay Mattes Haarwachs - definiert Textur verleiht Volumen & flexiblen Halt ideal für kurze & mittellange Haare - 50 ml
- Price
- €18.82
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 6mo ago
got2b Phenomenal Texture Clay Halt 5 (100 ml) Haarwax für Männer verleiht einen phenomenalen matten Barbershop Style für kürzeres Haar geeignet vegane Formel
- Price
- €4.19
- Rating
- 4.3/5
- Reviews
- 503
- Age
- 3y ago
got2b Strand Matte Matt-Paste (100 ml) Styling Paste für matte Surfer Looks zum Strubbeln Texturieren oder Zähmen ohne Verkleben leichter Halt
- Price
- €4.07
- Rating
- 4.6/5
- Reviews
- 396
- Age
- 3y ago
Hanz de Fuko Quicksand Premium Styling-Wax & Dry-Shampoo-Kombination starker Halt ultra-mattes Finish 56 g
- Price
- €20.37
- Rating
- 4.3/5
- Reviews
- 2,669
- Age
- 11y ago
Hanz de Fuko Scheme Cream Premium Styling-Creme für Männer mittlerer Halt natürlicher Glanz zertifizierte Bio-Inhaltsstoffe 56 g
- Price
- €21.07
- Rating
- 4.4/5
- Reviews
- 591
- Age
- 10y ago
Newest
by launch dateSebastian Professional Craft Clay Texturizing & Flexible Styling Clay Mattes Haarwachs - definiert Textur verleiht Volumen & flexiblen Halt ideal für kurze & mittellange Haare - 50 ml
- Price
- €18.82
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 6mo ago
Reuzel Matte Clay Pomade No Shine Pomade With A Medium Hold For A Natural Style And Finish 3.38oz/95g
- Price
- €18.73
- Rating
- 4.4/5
- Reviews
- 209
- Age
- 1y ago
O.C. HAIRCARE Haarwachs Mattes Finish mit starkem Halt & Volumen Haarwachs Männer Kein Verkleben Ideal für feines & dünnes Haar 30 Tage risikofrei testen Made in Germany
- Price
- €14.24
- Rating
- 4.2/5
- Reviews
- 345
- Age
- 2y ago
got2b Phenomenal Texture Clay Halt 5 (100 ml) Haarwax für Männer verleiht einen phenomenalen matten Barbershop Style für kürzeres Haar geeignet vegane Formel
- Price
- €4.19
- Rating
- 4.3/5
- Reviews
- 503
- Age
- 3y ago
got2b Strand Matte Matt-Paste (100 ml) Styling Paste für matte Surfer Looks zum Strubbeln Texturieren oder Zähmen ohne Verkleben leichter Halt
- Price
- €4.07
- Rating
- 4.6/5
- Reviews
- 396
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
79
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
16%
- Hanz de Fuko34%
- AMERICAN CREW20%
- O.C. HAIRCARE11%
- got2b10%
- Slick Gorilla6%
- ELEVEN AUSTRALIA4%
- Open — no brand owns it (7 brands, 16%)
Hair Clay demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.6×
Top Hair Clay search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hair clay51K/yr
- hanz de fuko claymation16K/yr
- based clay13K/yr
- matte clay11K/yr
- clay haare9K/yr
- hanz de fuko9K/yr
- based hair clay8K/yr
- texture clay8K/yr
- hair clay men7K/yr
- matt clay6K/yr
What reviews say buyers love and hate about Hair Clay
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“der ist Geruch ziemlich neutral.”
“Super Produkt”
“Nice Texture für glatte Haare”
“Dosen Inhalt hält auch lange”
“Bestes Wachs für dein Haar”
What buyers complain about
67% of reviews“Stinkt leider”
“Einziges Manko: Der Preis”
“Haare fallen in sich zusammen”
“Flop”
“Wie in der Beschreibung beschrieben: Scheint nicht”
Hair Clay return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hair Clay questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
