Is hagebuttenöl profitable to sell on Amazon Germany?

The niche generates €128K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.0%. Flapen's verdict: Skip it (42/100).

How competitive is the hagebuttenöl niche?

13 brands and 18 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in hagebuttenöl?

Top complaints mined from reviews: Geruch, Eignung für trockene Haut, Qualität insgesamt. The return rate is 0.4%.

When does demand for hagebuttenöl peak?

Demand peaks in Jan–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the hagebuttenöl niche?

Listings span €7.21–€23.50; the average listing price is €11.03 (sweet spot $15–$100). The average incumbent carries 10,621 reviews — the moat a new listing must climb.

hagebuttenöl

Skip it

Soft demand (-25.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Price range

Good€7.21–€23.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Avg price

Okay€11.03

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€128K

€128K/yr · 116K searches

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad10,620.56

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-25.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, hagebuttenöl is a €128K/yr Amazon Germany market (116K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 42/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

hagebuttenöl market data

Units sold / yr: 10K–13K; avg 1,000–1,250/product
Revenue / yr: €110K–€138K; units × avg price
Conversion rate: 10.0%
Avg BSR: #109
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

17%

KANZY34%
Soena17%
ENYORLI10%
PHATOIL9%
junglück8%
Satin Naturel6%
Open — no brand owns it (7 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.0% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top hagebuttenöl search terms

hagebuttenöl47K/yr -38.4%9.5% conv.
rosehip oil17K/yr -21.5%9.0% conv.
hagebuttenkernöl10K/yr +28.1%9.5% conv.
wildrosenöl10K/yr +5.0%6.5% conv.
hagebuttenkernöl bio kaltgepresst5K/yr -17.4%11.3% conv.
hagebuttenöl gesicht5K/yr -31.8%10.2% conv.
hagebuttenöl bio5K/yr -24.1%12.1% conv.
rosa mosqueta öl4K/yr -18.7%5.2% conv.
rosehip oil organic cold pressed6K/yr -51.1%9.1% conv.
hagebuttenöl bio kaltgepresst3K/yr +2.6%10.4% conv.

All search terms

Top hagebuttenöl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kanzy Hagebuttenöl Kaltgepresst 100% Rein 120ml Rosehip Oil Wildrosenöl für Haut Haare Nägel Gesichtsöl Körperöl Vegan Hexanfreies Hagebuttenkernöl Anti-Aging Anti-Falten Natürlich

KANZY€8.864.5★50,856 rev

Soena€15.894.9★479 rev

ENYORLI Hagebuttenöl 120ml 100% Naturbelassen & Kaltgepresst - Rosehip Oil Wildrosenöl für Haut Haare & Nägel - Vegan Hexanfrei Körperöl für reife Haut Unraffiniert inkl. Skala-Pipette

ENYORLI€8.564.6★63 rev

PHATOIL Hagebuttenkernöl Bio Kaltgepresst 118ML Rosehip Seed Oil USDA Organic 100% Rein Natürlich Hagebuttenöl Vegan Hexanfrei für Haut Haare und Nägel Feuchtigkeitspflege Gesichtsöl Körperöl

PHATOIL€7.624.3★117 rev

JUNGLÜCK BIO Hagebuttenkernöl - Vegan | Hagebuttenöl Kaltgepresst 100% Rein & Natürlich beruhigt Rötungen gereizte und sensible Haut | Wildrosenöl antioxidativ regt die Zellerneuerung an

junglück€23.504.5★159 rev

Newest

by launch date

ENYORLI Hagebuttenöl 120ml 100% Naturbelassen & Kaltgepresst - Rosehip Oil Wildrosenöl für Haut Haare & Nägel - Vegan Hexanfrei Körperöl für reife Haut Unraffiniert inkl. Skala-Pipette

ENYORLI€8.5663 rev

7mo ago

PHATOIL Hagebuttenkernöl Bio Kaltgepresst 118ML Rosehip Seed Oil USDA Organic 100% Rein Natürlich Hagebuttenöl Vegan Hexanfrei für Haut Haare und Nägel Feuchtigkeitspflege Gesichtsöl Körperöl

PHATOIL€7.62117 rev

1y ago

DOALLIFE Hagebuttenöl Kaltgepresst 100ml - 100% Rein Natürliches Wildrosenöl für Haut Haare & Nägel - Feuchtigkeitspflege Anti-Aging & Anti-Falten Gesichtsöl - Vegan

DOALLIFE€8.8923 rev

1y ago

Soena€15.89479 rev

3y ago

Kanzy Hagebuttenöl Kaltgepresst 100% Rein 50ml Rosehip Oil Wildrosenöl für Haut Haare Nägel Gesichtsöl Körperöl Vegan Hexanfreies Hagebuttenkernöl Anti-Aging Anti-Falten Natürlich

KANZY€7.2150,839 rev

3y ago

What buyers say about hagebuttenöl

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt20%

“Super Produkt”

Eignung für Mischhaut11%

“Angenehm auf der Haut”

Geruch10%

“Das riecht nach Rose und ist sehr hochpreisig weil wertvoll und aufwendig herzustellen”

Ölig/fettig9%

“Tolles Öl, Rosacea geeignet”

Eignung Fettige Haut9%

“Das Bio-Hagebuttenöl ist perfekt für meine alltägliche Faceyoga-Routine”

Weiches Gefühl7%

“Fühlt sich gut an”

Saugfähigkeit5%

“Es lässt sich gut auftragen, zieht angenehm ein und pflegt die Haut intensiv”

Eignung für trockene Haut5%

“Sehr angenehm auf der Haut, brennt nicht und riecht angenehm”

Komfort insgesamt4%

“sehr angenehm auf der Haut”

Feucht/Trocken4%

“Gut bei trockener Haut”

What buyers complain about

Geruch24%

“Stinkt und erinnert an altes Öl”

Eignung für trockene Haut8%

“habe seit den Wechseljahren eine eher trockene Haut.”

Qualität insgesamt7%

“Inkonsistente Qualität”

Auslaufsicher4%

“Pipette undicht”

beworben Vs Tatsächliches Produkt4%

“Beschreibung irreführend”

Motorleistung4%

“Mangelhafter Pumpmechanismus”

Benutzerfreundlichkeit3%

“ein echter Nutzungspunkt, der im Alltag stört.”

Zertifizierungen2%

“Kein Hinweis auf COA etc”

Farbe2%

Dicke2%

“Ist nicht dickflüssig”

Top return reasons

Geruch45%

beworben Vs Tatsächliches Produkt9%

Auslaufsicher7%

Ölig/fettig7%

Motorleistung4%

Sprachprobleme3%

Farbe3%

Qualität insgesamt3%

Defekt Material/Teile3%

Feucht/Trocken2%

Common questions

Is hagebuttenöl profitable to sell on Amazon Germany?: The niche generates €128K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.0%. Flapen's verdict: Skip it (42/100).
How competitive is the hagebuttenöl niche?: 13 brands and 18 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in hagebuttenöl?: Top complaints mined from reviews: Geruch, Eignung für trockene Haut, Qualität insgesamt. The return rate is 0.4%.
When does demand for hagebuttenöl peak?: Demand peaks in Jan–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the hagebuttenöl niche?: Listings span €7.21–€23.50; the average listing price is €11.03 (sweet spot $15–$100). The average incumbent carries 10,621 reviews — the moat a new listing must climb.