Haarwasser
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -5.1% this quarter, so Haarwasser is a Maybe.
- Flapen Score
- 52 / 100Top 26% of 1,260 Kosmetik niches · +5 vs the category median of 4752
- Market size
- €150K/yr162K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 48%top-5 click share · 11 brands · 71 sellers
Flapen Score
Haarwasser against its category
The dotted line is the Kosmetik average. Past it, Haarwasser is stronger. Inside it, weaker.
Market
The Haarwasser market on Amazon at a glance
Shoppers on Amazon Germany searched for Haarwasser 162K times last year and spent an estimated €150K. The top 5 brands take 86% of clicks. Demand peaks in Nov. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €150K a year.
- Searches, last 12 months
- 162K
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 6.3%
- Market size, estimated
- €150Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- haarwasser38K searches a year
02 · Price
A sale here is worth €14.65.
Listings sell for €14.65 on average, from €4.80 to €30.29. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €14.65 that is €1K to €4K a year per listing.
- Average price
- €14.65under the $15 to $100 sweet spot
- Price range
- €4.80–€30.29
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€4K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #76 within Anti-Haarausfall. It carries 862 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 77%
- Out of stock, average day
- 6.5%
- Average rank
- #76in Anti-Haarausfall
- Average rating
- 4.48 starsAmazon Germany average 4.37 stars
- Average reviews
- 862per listing
- Listings tracked
- 26
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Haarwasser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Reuzel - Grooming Tonic For Men - Low Shine - Water Based - Adds Volume w/o Weighing Hair Down - Protects From Heat Damage - 852578006058 11.83 oz / 350 ml (1er Pack)
- Price
- €14.76
- Rating
- 4.6/5
- Reviews
- 4,951
- Age
- 3y ago

Alpecin Coffein-Liquid - 4 x 200 ml - Haarwasser zur Vorbeugung von erblich bedingtem Haarausfall bei Männern zur Stärkung der Haarwurzel
- Price
- €30.29
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 2y ago

Reuzel Grooming Tonic - Quintessential Blow Dry Tonic-erzeugt lang anhaltenden natürlich wirkenden Halt für alle Haartypen- verleiht Glanz- ideal für Volumen - Lift und Textur -3.38 oz 100 ml Apfel
- Price
- €9.21
- Rating
- 4.6/5
- Reviews
- 1,048
- Age
- 8y ago

Alpecin Medicinal FORTE Tonikum - 3 x 200 ml - Wirksam gegen Schuppen und Haarausfall Lindert Kopfhautjucken Beruhigt Irritationen Ideal bei fettigem Haar mit Salicylsäure und
- Price
- €20.93
- Rating
- 4.5/5
- Reviews
- 429
- Age
- 2y ago

Alpecin Coffein Hair Booster - 2 x 200 ml - Hair-Tonic zur Leistungssteigerung der Haarwurzeln nach dem Waschen | Unterstützt das Haarwachstum
- Price
- €17.39
- Rating
- 4.4/5
- Reviews
- 997
- Age
- 3y ago
Trending
estimated 90-day click momentum
WELEDA Bio Rosmarin Haartonikum 100ml vegan - Naturkosmetik Haarwasser Tonikum mit verbesserter Rezeptur hilft bei dünner werdendem Haar. Natürliche Haarpflege für kräftigeres Haar & gesunde Kopfhaut
- Price
- €10.58
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

BARBERTIME Hair Tonic 400ml | Erfrischendes Haartonikum mit Menthol | Belebt Kopfhaut & Haar | Kühlt erfrischt & stärkt | Für Männer & Frauen
- Price
- €13.86
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 12mo ago

Reuzel Grooming Tonic - Quintessential Blow Dry Tonic-erzeugt lang anhaltenden natürlich wirkenden Halt für alle Haartypen- verleiht Glanz- ideal für Volumen - Lift und Textur -3.38 oz 100 ml Apfel
- Price
- €9.21
- Rating
- 4.6/5
- Reviews
- 1,048
- Age
- 8y ago

WELEDA Bio Rosmarin Haartonikum 200ml - Naturkosmetik Haarwasser Tonikum mit Rosmarinöl hilft bei dünner werdendem Haar. Natürliche Haarpflege kräftigt & bewahrt eine gesunde Kopfhaut (vegan)
- Price
- €15.58
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 2y ago

Reuzel Spray Grooming Tonic Long Lasting Natural Feeling 100 ml
- Price
- €9.77
- Rating
- 4.4/5
- Reviews
- 1,236
- Age
- 6y ago
Newest
by launch date
WELEDA Bio Rosmarin Haartonikum 100ml vegan - Naturkosmetik Haarwasser Tonikum mit verbesserter Rezeptur hilft bei dünner werdendem Haar. Natürliche Haarpflege für kräftigeres Haar & gesunde Kopfhaut
- Price
- €10.58
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

BARBERTIME Hair Tonic 400ml | Erfrischendes Haartonikum mit Menthol | Belebt Kopfhaut & Haar | Kühlt erfrischt & stärkt | Für Männer & Frauen
- Price
- €13.86
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 12mo ago

Störtebekker Premium Rosmarinwasser - Natürliches erfrischendes Feuchtigkeitsspray - Rosmarin Wasser für fettige Kopfhaut und unreine Haut - Haarpflege vegan ohne Silikone (125 ml)
- Price
- €16.26
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 1y ago

WELEDA Bio Rosmarin Haartonikum 200ml - Naturkosmetik Haarwasser Tonikum mit Rosmarinöl hilft bei dünner werdendem Haar. Natürliche Haarpflege kräftigt & bewahrt eine gesunde Kopfhaut (vegan)
- Price
- €15.58
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 2y ago

Salthouse Totes Meer Therapie Anti-Juckreiz Kopfhaut-Fluid Akut beruhigende Leave-on-Pflege ohne Ausspülen mit Panthenol & Niacinamid bei Kopfhautjucken vegan 75ml
- Price
- €4.80
- Rating
- 4.3/5
- Reviews
- 760
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
71
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 92%
Open market
10%
- REUZEL38%
- Alpecin32%
- WELEDA7%
- Original Hagners6%
- Don Draper4%
- Bandido3%
- Open — no brand owns it (5 brands, 10%)
Demand
Haarwasser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Haarwasser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- haarwasser38K/yr
- alpecin coffein liquid26K/yr
- haarwasser männer23K/yr
- hair tonic23K/yr
- reuzel grooming tonic13K/yr
- haarwasser gegen juckende kopfhaut9K/yr
- alpecin haarwasser8K/yr
- alpecin liquid7K/yr
- haarwasser gegen schuppen6K/yr
- reuzel tonic3K/yr
Reviews and returns
What reviews say buyers love and hate about Haarwasser
We read the reviews and the return reasons for every product selling here.
“Juckreiz”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Haarwasser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









