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Haartrockner Dyson

Fail

The top 5 brands take 100% of clicks, so Haartrockner Dyson is a Fail.

Flapen Score
33
33 / 100
Ranks 1,194 of 1,260 Kosmetik niches · −14 vs the category median of 47
Market size
€324K/yr223K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
67%top-5 click share · 5 brands · 15 sellers

Flapen Score

Haartrockner Dyson against its category

The dotted line is the Kosmetik average. Past it, Haartrockner Dyson is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haartrockner Dyson market on Amazon at a glance

Shoppers on Amazon Germany searched for Haartrockner Dyson 223K times last year and spent an estimated €324K. All 5 brands take every click. Demand peaks in Jan–Jul–Aug–Sep. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €324K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
1.4%
Market size, estimated
€324Ka year
Peak month
July7.3× the quietest month
Top search term
laifen föhn133K searches a year

02 · Price

A sale here is worth €104.49.

Listings sell for €104.49 on average, from €29.05 to €321.74. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €104.49 that is €0 to €10K a year per listing.

Average price
€104.49above the $15 to $100 sweet spot
Price range
€29.05–€321.74
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€10K
Returns
3.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 32.5% of listings are out of stock. The average listing ranks #94 within Haarstyling Geräte & Styling Zubehör. It carries 1,222 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
32.5%
Average rank
#94in Haarstyling Geräte & Styling Zubehör
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
1,222per listing
Listings tracked
16

04 · Newcomers

8 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
8Amazon's first-year sales bar
Average brand age
26 months

Products

Top Haartrockner Dyson products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 26%
  • Brand 33%
  • Brand 42%
  • Brand 52%

Demand

Haartrockner Dyson search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Aug, Sep · busiest ÷ quietest = 7.3×

Search terms

Top Haartrockner Dyson search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laifen föhn133K/yr
  • laifen swift21K/yr
  • haartrockner dyson26K/yr
  • leifen haartrockner7K/yr
  • föhn laifen6K/yr
  • laifen haartrockner8K/yr
  • laifen swift special7K/yr
  • revlon föhn5K/yr
  • laifen hair dryer4K/yr
  • supersonic haartrockner3K/yr

Reviews and returns

What reviews say buyers love and hate about Haartrockner Dyson

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Haltbarkeit”
3.4%of orders come back
“Leider schnell defekt”
A buyer, on “Haltbarkeit”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Haartrockner Dyson questions

Answered from the same tracked data.