Haartonikum
FailThe top 5 brands take 100% of clicks, so Haartonikum is a Fail.
- Flapen Score
- 40 / 100Ranks 1,012 of 1,260 Kosmetik niches · −7 vs the category median of 4740
- Market size
- €124K/yr130K searches / yr
- 90-day growth
- +5.6%search demand this quarter
- Competition
- 91%top-5 click share · 2 brands · 54 sellers
Flapen Score
Haartonikum against its category
The dotted line is the Kosmetik average. Past it, Haartonikum is stronger. Inside it, weaker.
Market
The Haartonikum market on Amazon at a glance
Shoppers on Amazon Germany searched for Haartonikum 130K times last year and spent an estimated €124K. All 2 brands take every click. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €124K a year.
- Searches, last 12 months
- 130K
- Growth, 90 days vs prior 90
- +5.6%
- Conversion, latest week
- 9.8%
- Market size, estimated
- €124Ka year
- Peak month
- December6.3× the quietest month
- Top search term
- weleda rosmarin haartonikum16K searches a year
02 · Price
A sale here is worth €9.73.
Listings sell for €9.73 on average, from €4.69 to €17.57. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At €9.73 that is €19K to €24K a year per listing.
- Average price
- €9.73under the $15 to $100 sweet spot
- Price range
- €4.69–€17.57
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- €19K–€24K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Anti-Haarausfall. It carries 5,169 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 78%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Anti-Haarausfall
- Average rating
- 4.33 starsAmazon Germany average 4.37 stars
- Average reviews
- 5,169per listing
- Listings tracked
- 9
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Haartonikum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
54
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Brand 198%
- Brand 22%
Demand
Haartonikum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 6.3×
Search terms
Top Haartonikum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- weleda rosmarin haartonikum16K/yr
- weleda rosmarin20K/yr
- weleda haartonikum33K/yr
- haartonikum14K/yr
- haarwasser gegen haarausfall11K/yr
- weleda haaröl10K/yr
- weleda haartonikum rosmarin7K/yr
- haar tonikum9K/yr
- weleda belebendes haar-tonikum8K/yr
- rosmarinöl haare weleda2K/yr
Reviews and returns
What reviews say buyers love and hate about Haartonikum
We read the reviews and the return reasons for every product selling here.
“Haaröl”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Haartonikum questions
Answered from the same tracked data.









