Is Haarstyling Produkte profitable to sell on Amazon Germany?

Flapen scores Haarstyling Produkte 43 out of 100 on Amazon Germany, a Fail. Shoppers spend €193K a year across 18 tracked products. Search demand grew +0.6% in the last 90 days.

How competitive is the Haarstyling Produkte niche on Amazon Germany?

5 brands and 84 sellers compete in Haarstyling Produkte on Amazon Germany. The top 5 Haarstyling Produkte products take 64% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Haarstyling Produkte?

Haarstyling Produkte buyers on Amazon Germany complain most about Qualität insgesamt, Ölig/fettig, and Geruch. An estimated 0.2% of orders come back.

When does demand for Haarstyling Produkte peak?

Search demand for Haarstyling Produkte on Amazon Germany peaks in Jul–Nov–Dec, and the busiest month runs 3.2× the quietest.

What does it cost to enter the Haarstyling Produkte niche?

Haarstyling Produkte sells for €9.14 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.53 to €18.02. The average product has 7,491 reviews, the count a new listing must catch up to.

Haarstyling Produkte

Fail

The top 5 brands take 100% of clicks, so Haarstyling Produkte is a Fail.

Flapen Score: 43
43 / 100Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47
Market size: €193K/yr248K searches / yr
90-day growth: +0.6%search demand this quarter
Competition: 64%top-5 click share · 5 brands · 84 sellers

Flapen Score

Haarstyling Produkte against its category

The dotted line is the Kosmetik average. Past it, Haarstyling Produkte is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Haarstyling Produkte market on Amazon at a glance

Shoppers on Amazon Germany searched for Haarstyling Produkte 248K times last year and spent an estimated €193K. All 5 brands take every click. Demand peaks in Jul–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €193K a year.

Searches, last 12 months: 248K
Growth, 90 days vs prior 90: +0.6%
Conversion, latest week: 8.5%
Market size, estimated: €193Ka year
Peak month: December3.2× the quietest month
Top search term: american crew106K searches a year

02 · Price

A sale here is worth €9.14.

Listings sell for €9.14 on average, from €3.53 to €18.02. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At €9.14 that is €11K to €14K a year per listing.

Average price: €9.14under the $15 to $100 sweet spot
Price range: €3.53–€18.02
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 25K–30K
Units per listing a year: 1,250–1,500
Revenue per listing a year: €11K–€14K
Returns: 0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Haarstyling Produkte. It carries 7,491 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #28in Haarstyling Produkte
Average rating: 4.33 starsAmazon Germany average 4.37 stars
Average reviews: 7,491per listing
Listings tracked: 18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 69 months

Products

Top Haarstyling Produkte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Brand 182%
Brand 210%
Brand 34%
Brand 43%
Brand 52%

Demand

Haarstyling Produkte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Haarstyling Produkte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

american crew106K/yr +0.5%11.9% conv.
haarstyling produkte40K/yr +36.1%0.2% conv.
styling creme19K/yr +62.7%2.0% conv.
crew19K/yr -53.4%3.1% conv.
haarcreme13K/yr -2.5%1.5% conv.
haarcreme männer9K/yr -5.0%2.9% conv.
styling cream5K/yr -15.7%2.6% conv.
crew haarwachs6K/yr +15.2%17.1% conv.
hair styling products6K/yr +0.2%0.1% conv.
haar creme männer5K/yr +1.6%2.9% conv.

Reviews and returns

What reviews say buyers love and hate about Haarstyling Produkte

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”

13%of negative reviews mention “Qualität insgesamt”

0.2%of orders come back

“Miserable Qualität”

A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Haarstyling Produkte questions

Answered from the same tracked data.

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