Skip to content

Haarstyling Produkte

brand-locked demand (top 5 brands take 100% of clicks) — Haarstyling Produkte doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47

Market size 38Growth 26Conversion 81Competition 34Returns 99Price range 21Avg price 26Brand share 0Review moat 23Quality gap 70
This niche Category average · 1,260 niches

Is Haarstyling Produkte profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Haarstyling Produkte is a €193K/yr Amazon Germany market (248K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Skip it — 43/100.

Haarstyling Produkte: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.6% over the last 90 days and 8.5% of searches end in a purchase.

€193K

revenue / yr

Units sold / yr30K
Search volume / yr+0.6%248K
Conversion rate8.5%
Avg price€9.14

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 84
Top-5 product click share64%
Open market0%
Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement83%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews7,491

Top Haarstyling Produkte products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

€0€19K€39K€58K€77K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

84

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • AMERICAN CREW82%
  • WELLA10%
  • Moroccanoil4%
  • NIVEA MEN3%
  • sockenkauf242%

Haarstyling Produkte demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume248KCVR8.5%Products18Brands5Top 5 Brands100%OOS Rate0.0%Rating4.3★Reviews7,491Avg BSR#28
23K18KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 3.2×

Top Haarstyling Produkte search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • american crew106K/yr
  • haarstyling produkte40K/yr
  • styling creme19K/yr
  • crew19K/yr
  • haarcreme13K/yr
  • haarcreme männer9K/yr
  • styling cream5K/yr
  • crew haarwachs6K/yr
  • hair styling products6K/yr
  • haar creme männer5K/yr

What reviews say buyers love and hate about Haarstyling Produkte

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Qualität insgesamt22%

Super Produkt

Geruch14%

riecht gut

beworben Vs Tatsächliches Produkt6%

erfüllt seinen Zweck.

Preis-Leistungs-Verhältnis6%

Preis super

Komfort insgesamt5%

Top Tennissocken – Bequem & robust

What buyers complain about

70% of reviews
Qualität insgesamt13%

Miserable Qualität

Ölig/fettig11%

Macht total fettige Haare

Geruch10%

Stinkt leider

Preis-Leistungs-Verhältnis8%

Schade, dass die Forming Cream so teuer ist

Haarverwandt7%

Haar Formcreame

Haarstyling Produkte return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
15%
2Qualität insgesamt
9%
3Gesamtgröße
9%
4Produktzustand
8%
5Funktionalität insgesamt
6%

Common Haarstyling Produkte questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Haarstyling Produkte 43/100 on Amazon Germany — Skip it. The niche generates €193K/yr across 18 tracked products. Search demand moved +0.6% over the last 90 days.
Search demand for Haarstyling Produkte on Amazon Germany peaks in Jul–Nov–Dec, where the busiest month runs 3.2× the quietest.