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Haarsträhnen Kinder

Maybe

The top 5 brands take only 41% of clicks. But shoppers spend an estimated $63K a year here, so Haarsträhnen Kinder is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 1,260 Kosmetik niches · +8 vs the category median of 47
Market size
€63K/yr285K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
31%top-5 click share · 46 brands · 54 sellers

Flapen Score

Haarsträhnen Kinder against its category

The dotted line is the Kosmetik average. Past it, Haarsträhnen Kinder is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haarsträhnen Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Haarsträhnen Kinder 285K times last year and spent an estimated €63K. The top 5 brands take 41% of clicks. Demand peaks in Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €63K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
2.5%
Market size, estimated
€63Ka year
Peak month
August1.7× the quietest month
Top search term
haarsträhnen kinder76K searches a year

02 · Price

A sale here is worth €8.92.

Listings sell for €8.92 on average, from €4.42 to €18.42. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €8.92 that is €892 to €2K a year per listing.

Average price
€8.92under the $15 to $100 sweet spot
Price range
€4.42–€18.42
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€892–€2K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #275 within Haarverlängerungen & Perücken. It carries 335 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
98%
Out of stock, average day
7.7%
Average rank
#275in Haarverlängerungen & Perücken
Average rating
4.27 starsAmazon Germany average 4.37 stars
Average reviews
335per listing
Listings tracked
58

04 · Newcomers

2 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
2Amazon's first-year sales bar
Average brand age
24 months

Products

Top Haarsträhnen Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

46 falling

Sellers

54

Top-5 brand share

41%

Top 20: 82%

Top-5 click share

31%

Top 20: 69%

Open market

53%

  • Brand 19%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Haarsträhnen Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.7×

Search terms

Top Haarsträhnen Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haarsträhnen kinder76K/yr
  • haarsträhnen zum einklipsen46K/yr
  • haarsträhnen29K/yr
  • haarsträhnen zum einflechten37K/yr
  • bunte haarsträhnen kinder25K/yr
  • bunte haarsträhnen14K/yr
  • strähnen9K/yr
  • bunte haare zum einflechten9K/yr
  • haarsträhnen zum einklipsen kinder6K/yr
  • haare zum einflechten kinder5K/yr

Reviews and returns

What reviews say buyers love and hate about Haarsträhnen Kinder

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Benutzerfreundlichkeit”
27%of negative reviews mention “Qualität insgesamt”
1.2%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Haarsträhnen Kinder questions

Answered from the same tracked data.