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Haarspülung Männer

prices mostly outside the sweet spot ($3.35–$17.22) — Haarspülung Männer doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47

Market size 21Growth 24Conversion 91Competition 52Returns 99Price range 16Avg price 17Brand share 23Review moat 24Quality gap 32
This niche Category average · 1,260 niches

Is Haarspülung Männer profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Haarspülung Männer is a €85K/yr Amazon Germany market (122K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 42/100.

Haarspülung Männer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.7% over the last 90 days and 11.0% of searches end in a purchase.

€85K

revenue / yr

Units sold / yr13K
Search volume / yr-1.7%122K
Conversion rate11.0%
Avg price€6.29

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers10 · 123
Top-5 product click share54%
Open market9%
Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement83%
New entrants (1y)2· 1 succeeded
Avg rating4.6★
Avg reviews6,302

Top Haarspülung Männer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

€0€8K€17K€25K€34K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

123

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

6%

  • Gliss57%
  • REVLON PROFESSIONAL13%
  • Gliss Kur11%
  • Jean & Len7%
  • Herbal Essences3%
  • CANTU3%
  • Open — no brand owns it (4 brands, 6%)

Haarspülung Männer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume122KCVR11.0%Products23Brands10Top 5 Brands91%OOS Rate1.9%Rating4.6★Reviews6,302Avg BSR#91
10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 2.2×

Top Haarspülung Männer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gliss kur spray63K/yr
  • leichtkämmspray12K/yr
  • detangler spray10K/yr
  • entwirrungsspray haare8K/yr
  • gliss kur sprühkur7K/yr
  • leicht kämmbar spray4K/yr
  • detangling spray4K/yr
  • kämmspray3K/yr
  • entwirrspray haare4K/yr
  • kämmbarkeit spray4K/yr

What reviews say buyers love and hate about Haarspülung Männer

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Geruch24%

Er riecht so gut

Qualität insgesamt15%

Bestes Produkt ever

Weiches Gefühl9%

glatter

Haarstyling6%

leicht zu frisieren

beworben Vs Tatsächliches Produkt5%

Erfüllt was es soll

What buyers complain about

63% of reviews
Geruch27%

Stinkt

Haarverwandt7%

Die Haare waren am nächsten Tag total strohig

Preis-Leistungs-Verhältnis4%

Für mich insgesamt zu teuer

Feucht/Trocken4%

Trockenere Haare

Qualität insgesamt4%

das hat ja nichts mit der Qualität zu tun.

Haarspülung Männer return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
51%
2Produktzustand
9%
3Qualität insgesamt
6%
4beworben Vs Tatsächliches Produkt
5%
5Eignung für kurzes Haar
3%

Common Haarspülung Männer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Haarspülung Männer 42/100 on Amazon Germany — Skip it. The niche generates €85K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -1.7% over the last 90 days.
Search demand for Haarspülung Männer on Amazon Germany peaks in Mar–Apr, where the busiest month runs 2.2× the quietest.