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52

haarspray reisegrösse

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 55Growth 24Conversion 96Competition 53Returns 99Price range 72Avg price 78Brand share 0Review moat 59Quality gap 24

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great€16.23

avg listing price — sweet spot $15–$100

Price range

Good€2.27–€48.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,149.38

avg incumbent reviews — the moat a new listing must climb

Market size

Good€397K

€397K/yr · 183K searches

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-2.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, haarspray reisegrösse is a €397K/yr Amazon Germany market (183K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

haarspray reisegrösse market data

Units sold / yr
25K–30K
avg 750–1,000/product
Revenue / yr
€406K–€487K
units × avg price
Conversion rate
13.4%
Avg BSR
#65
Page quality
0%
Prime
88%
Sponsored
42%
Out of stock
0.0%
Avg brand age
84 months
Avg seller age
172 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

64

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

0%

  • Wella Professionals61%
  • WELLA27%
  • EIMI11%
  • Wellaflex1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.
5K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Top haarspray reisegrösse search terms

  • wella haarspray73K/yr
  • wella eimi haarspray21K/yr
  • eimi haarspray21K/yr
  • haarspray wella18K/yr
  • wella performance haarspray14K/yr
  • wella dynamic fix 500ml7K/yr
  • wella performance haarspray 500ml5K/yr
  • performance haarspray5K/yr
  • wella eimi dynamic fix 45 sec. haarspray 500ml5K/yr
  • wella professionals haarspray4K/yr
All search terms

Top haarspray reisegrösse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€40K20%€79K30%€119K40%€159K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about haarspray reisegrösse

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Bestes Produkt”

Haarstyling17%

“Für mich das beste Haarspray”

Preis-Leistungs-Verhältnis12%

“Preis passt”

beworben Vs Tatsächliches Produkt10%

“Produkt entspricht den Beschreibungen”

Geruch8%

“es riecht neutral”

Haftung/Klebrigkeit5%

“Bürstet sich gut aus”

Eignung Glattes Haar4%

“Für feines Haar perfekt”

Haltbarkeit3%

“Hält auch gut”

Haarwachstum2%

“Super Haarfestiger”

Gesamtgröße2%

“passt”

What buyers complain about

Haftung/Klebrigkeit13%

“Endlich ein Spray, dass nicht klebt”

Preis-Leistungs-Verhältnis12%

“dann sooo teuer”

Funktionalität insgesamt8%

“Hält nicht was es verspricht”

Qualität insgesamt7%

“viele schlechtere Qualität”

Haltbarkeit6%

“‚no go‘ Nach ca. 7 mal benutzen die Sprühfunktion kaputt...kein Druck mehr zum sprühen. Ein ‚no Go‘ zu diesem Preis”

Gesamtgröße5%

“Etwas kleine Packung”

Haarverwandt5%

“Schade habe lange Haare somit keinen Halt,muss stärker sein”

Feucht/Trocken4%

“Haare werden trocken”

Geruch4%

“Der Duft ist furchtbar”

Eignung für langes Haar4%

“Schade habe lange Haare somit keinen Halt,muss stärker sein”

Top return reasons

Gesamtgröße23%
Defekt Material/Teile18%
Funktionalität insgesamt11%
Haltbarkeit6%
Haftung/Klebrigkeit5%
Geruch5%
beworben Vs Tatsächliches Produkt4%
Qualität insgesamt4%
Eignung für kurzes Haar4%
Stärke4%

Common questions

Is haarspray reisegrösse profitable to sell on Amazon Germany?
The niche generates €397K/yr across 24 tracked products. 90-day search growth is -2.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the haarspray reisegrösse niche?
4 brands and 64 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in haarspray reisegrösse?
Top complaints mined from reviews: Haftung/Klebrigkeit, Preis-Leistungs-Verhältnis, Funktionalität insgesamt. The return rate is 0.2%.
When does demand for haarspray reisegrösse peak?
Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the haarspray reisegrösse niche?
Listings span €2.27–€48.41; the average listing price is €16.23 (sweet spot $15–$100). The average incumbent carries 1,149 reviews — the moat a new listing must climb.