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Haarspray Reisegrösse

Haarspray Reisegrösse shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 26% of 1,260 Kosmetik niches · +5 vs the category median of 47

Market size 55Growth 24Conversion 96Competition 53Returns 99Price range 72Avg price 78Brand share 0Review moat 59Quality gap 24
This niche Category average · 1,260 niches

Is Haarspray Reisegrösse profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Haarspray Reisegrösse is a €397K/yr Amazon Germany market (183K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.

Haarspray Reisegrösse: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -2.3% over the last 90 days and 13.4% of searches end in a purchase.

€397K

revenue / yr

Units sold / yr30K
Search volume / yr-2.3%183K
Conversion rate13.4%
Avg price€16.23

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 64
Top-5 product click share53%
Open market0%
Avg brand age84 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement42%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews1,149

Top Haarspray Reisegrösse products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

€0€40K€79K€119K€159K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

64

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

0%

  • Wella Professionals61%
  • WELLA27%
  • EIMI11%
  • Wellaflex1%

Haarspray Reisegrösse demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume183KCVR13.4%Products24Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews1,149Avg BSR#65
5K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Top Haarspray Reisegrösse search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wella haarspray73K/yr
  • wella eimi haarspray21K/yr
  • eimi haarspray21K/yr
  • haarspray wella18K/yr
  • wella performance haarspray14K/yr
  • wella dynamic fix 500ml7K/yr
  • wella performance haarspray 500ml5K/yr
  • performance haarspray5K/yr
  • wella eimi dynamic fix 45 sec. haarspray 500ml5K/yr
  • wella professionals haarspray4K/yr

What reviews say buyers love and hate about Haarspray Reisegrösse

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Qualität insgesamt24%

Bestes Produkt

Haarstyling17%

Für mich das beste Haarspray

Preis-Leistungs-Verhältnis12%

Preis passt

beworben Vs Tatsächliches Produkt10%

Produkt entspricht den Beschreibungen

Geruch8%

es riecht neutral

What buyers complain about

69% of reviews
Haftung/Klebrigkeit13%

Endlich ein Spray, dass nicht klebt

Preis-Leistungs-Verhältnis12%

dann sooo teuer

Funktionalität insgesamt8%

Hält nicht was es verspricht

Qualität insgesamt7%

viele schlechtere Qualität

Haltbarkeit6%

‚no go‘ Nach ca. 7 mal benutzen die Sprühfunktion kaputt...kein Druck mehr zum sprühen. Ein ‚no Go‘ zu diesem Preis

Haarspray Reisegrösse return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
23%
2Defekt Material/Teile
18%
3Funktionalität insgesamt
11%
4Haltbarkeit
6%
5Haftung/Klebrigkeit
5%

Common Haarspray Reisegrösse questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Haarspray Reisegrösse 52/100 on Amazon Germany — Worth a look. The niche generates €397K/yr across 24 tracked products. Search demand moved -2.3% over the last 90 days.
Search demand for Haarspray Reisegrösse on Amazon Germany peaks in Nov, where the busiest month runs 1.6× the quietest.