Is Haarspray Reisegrösse profitable to sell on Amazon Germany?

Flapen scores Haarspray Reisegrösse 52 out of 100 on Amazon Germany, a Maybe. Shoppers spend €397K a year across 24 tracked products. Search demand grew -2.3% in the last 90 days.

How competitive is the Haarspray Reisegrösse niche on Amazon Germany?

4 brands and 64 sellers compete in Haarspray Reisegrösse on Amazon Germany. The top 5 Haarspray Reisegrösse products take 53% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Haarspray Reisegrösse?

Haarspray Reisegrösse buyers on Amazon Germany complain most about Haftung/Klebrigkeit, Preis-Leistungs-Verhältnis, and Funktionalität insgesamt. An estimated 0.2% of orders come back.

When does demand for Haarspray Reisegrösse peak?

Search demand for Haarspray Reisegrösse on Amazon Germany peaks in Nov, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Haarspray Reisegrösse niche?

Haarspray Reisegrösse sells for €16.23 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €2.27 to €48.41. The average product has 1,149 reviews, the count a new listing must catch up to.

Haarspray Reisegrösse

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so Haarspray Reisegrösse is a Maybe.

Flapen Score: 52
52 / 100Top 26% of 1,260 Kosmetik niches · +5 vs the category median of 47
Market size: €397K/yr183K searches / yr
90-day growth: -2.3%search demand this quarter
Competition: 53%top-5 click share · 4 brands · 64 sellers

Flapen Score

Haarspray Reisegrösse against its category

The dotted line is the Kosmetik average. Past it, Haarspray Reisegrösse is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Haarspray Reisegrösse market on Amazon at a glance

Shoppers on Amazon Germany searched for Haarspray Reisegrösse 183K times last year and spent an estimated €397K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €397K a year.

Searches, last 12 months: 183K
Growth, 90 days vs prior 90: -2.3%
Conversion, latest week: 13.4%
Market size, estimated: €397Ka year
Peak month: November1.6× the quietest month
Top search term: wella haarspray73K searches a year

02 · Price

A sale here is worth €16.23.

Listings sell for €16.23 on average, from €2.27 to €48.41. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At €16.23 that is €12K to €16K a year per listing.

Average price: €16.23inside the $15 to $100 sweet spot
Price range: €2.27–€48.41
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 25K–30K
Units per listing a year: 750–1,000
Revenue per listing a year: €12K–€16K
Returns: 0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #65 within Haarstyling Produkte. It carries 1,149 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings: 42%
Prime listings: 88%
Out of stock, average day: 0.0%
Average rank: #65in Haarstyling Produkte
Average rating: 4.62 starsAmazon Germany average 4.37 stars
Average reviews: 1,149per listing
Listings tracked: 24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 84 months

Products

Top Haarspray Reisegrösse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

Brand 161%
Brand 227%
Brand 311%
Brand 41%

Demand

Haarspray Reisegrösse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Haarspray Reisegrösse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

wella haarspray73K/yr -6.9%8.6% conv.
wella eimi haarspray21K/yr +4.7%10.4% conv.
eimi haarspray21K/yr -2.3%12.9% conv.
haarspray wella18K/yr -6.4%7.8% conv.
wella performance haarspray14K/yr -1.9%11.3% conv.
wella dynamic fix 500ml7K/yr +3.3%18.6% conv.
wella performance haarspray 500ml5K/yr +3.6%14.7% conv.
performance haarspray5K/yr -13.5%12.5% conv.
wella eimi dynamic fix 45 sec. haarspray 500ml5K/yr +26.7%15.6% conv.
wella professionals haarspray4K/yr +5.2%7.9% conv.

Reviews and returns

What reviews say buyers love and hate about Haarspray Reisegrösse

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”

13%of negative reviews mention “Haftung/Klebrigkeit”

0.2%of orders come back

“Endlich ein Spray, dass nicht klebt”

A buyer, on “Haftung/Klebrigkeit”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Haarspray Reisegrösse questions

Answered from the same tracked data.

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