Is Haarspray Männer profitable to sell on Amazon Germany?

Flapen scores Haarspray Männer 47 out of 100 on Amazon Germany, a Fail. Shoppers spend €52K a year across 23 tracked products. Search demand grew +6.7% in the last 90 days.

How competitive is the Haarspray Männer niche on Amazon Germany?

4 brands and 99 sellers compete in Haarspray Männer on Amazon Germany. The top 5 Haarspray Männer products take 56% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Haarspray Männer?

Haarspray Männer buyers on Amazon Germany complain most about Haftung/Klebrigkeit, Haarverwandt, and Geruch. An estimated 0.1% of orders come back.

When does demand for Haarspray Männer peak?

Search demand for Haarspray Männer on Amazon Germany peaks in Jul–Aug–Sep–Oct–Nov, and the busiest month runs 4.3× the quietest.

What does it cost to enter the Haarspray Männer niche?

Haarspray Männer sells for €16.53 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €2.64 to €47.60. The average product has 480 reviews, the count a new listing must catch up to.

Haarspray Männer

Fail

The top 5 brands take 100% of clicks, so Haarspray Männer is a Fail.

Flapen Score: 47
47 / 100Ranks 619 of 1,260 Kosmetik niches · on the category median
Market size: €52K/yr31K searches / yr
90-day growth: +6.7%search demand this quarter
Competition: 56%top-5 click share · 4 brands · 99 sellers

Flapen Score

Haarspray Männer against its category

The dotted line is the Kosmetik average. Past it, Haarspray Männer is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Haarspray Männer market on Amazon at a glance

Shoppers on Amazon Germany searched for Haarspray Männer 31K times last year and spent an estimated €52K. All 4 brands take every click. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €52K a year.

Searches, last 12 months: 31K
Growth, 90 days vs prior 90: +6.7%
Conversion, latest week: 10.2%
Market size, estimated: €52Ka year
Peak month: July4.3× the quietest month
Top search term: schwarzkopf haarspray12K searches a year

02 · Price

A sale here is worth €16.53.

Listings sell for €16.53 on average, from €2.64 to €47.60. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €16.53 that is €0 to €2K a year per listing.

Average price: €16.53inside the $15 to $100 sweet spot
Price range: €2.64–€47.60
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–3K
Units per listing a year: 0–100
Revenue per listing a year: €0–€2K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #210 within Haarstyling Produkte. It carries 480 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings: 22%
Prime listings: 61%
Out of stock, average day: 0.0%
Average rank: #210in Haarstyling Produkte
Average rating: 4.59 starsAmazon Germany average 4.37 stars
Average reviews: 480per listing
Listings tracked: 23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 84 months

Products

Top Haarspray Männer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

Brand 159%
Brand 226%
Brand 312%
Brand 43%
Open — no brand owns it (0%)

Demand

Haarspray Männer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.3×

Search terms

Top Haarspray Männer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

schwarzkopf haarspray12K/yr -18.3%5.8% conv.
schwarzkopf silhouette haarspray7K/yr +67.1%9.2% conv.
haarspray schwarzkopf8K/yr +5.2%6.0% conv.
schwarzkopf silhouette4K/yr -2.4%6.4% conv.

Reviews and returns

What reviews say buyers love and hate about Haarspray Männer

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Haarstyling”

9%of negative reviews mention “Haftung/Klebrigkeit”

0.1%of orders come back

“wird es schnell klebrig”

A buyer, on “Haftung/Klebrigkeit”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Haarspray Männer questions

Answered from the same tracked data.

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