Skip to content

Haarspray

Maybe

An estimated 0.1% of orders come back. But prices span $1.06–$15.77, mostly outside the sweet spot, so Haarspray is a Maybe.

Flapen Score
50
50 / 100
Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47
Market size
€275K/yr668K searches / yr
90-day growth
-1.4%search demand this quarter
Competition
41%top-5 click share · 10 brands · 116 sellers

Flapen Score

Haarspray against its category

The dotted line is the Kosmetik average. Past it, Haarspray is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haarspray market on Amazon at a glance

Shoppers on Amazon Germany searched for Haarspray 668K times last year and spent an estimated €275K. The top 5 brands take 93% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 668K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €275K a year.

Searches, last 12 months
668K
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
9.4%
Market size, estimated
€275Ka year
Peak month
July1.4× the quietest month
Top search term
haarspray280K searches a year

02 · Price

A sale here is worth €4.37.

Listings sell for €4.37 on average, from €1.06 to €15.77. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At €4.37 that is €4K to €5K a year per listing.

Average price
€4.37under the $15 to $100 sweet spot
Price range
€1.06–€15.77
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
€4K–€5K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Haarstyling Produkte. It carries 835 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#75in Haarstyling Produkte
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
835per listing
Listings tracked
35

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Haarspray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

116

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

4%

  • Brand 141%
  • Brand 222%
  • Brand 318%
  • Brand 49%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 4%)

Demand

Haarspray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Haarspray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haarspray280K/yr
  • haarspray damen116K/yr
  • haarspray männer56K/yr
  • taft haarspray49K/yr
  • haarlack24K/yr
  • hair spray19K/yr
  • hairspray25K/yr
  • taft15K/yr
  • wellaflex haarspray11K/yr
  • haarspray taft16K/yr

Reviews and returns

What reviews say buyers love and hate about Haarspray

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Haarstyling”
16%of negative reviews mention “Haftung/Klebrigkeit”
0.1%of orders come back
“Klebt überall”
A buyer, on “Haftung/Klebrigkeit”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Haarspray questions

Answered from the same tracked data.