Is haarspray profitable to sell on Amazon Germany?

The niche generates €275K/yr across 35 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Worth a look (50/100).

How competitive is the haarspray niche?

10 brands and 116 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in haarspray?

Top complaints mined from reviews: Haftung/Klebrigkeit, Geruch, Haarverwandt. The return rate is 0.1%.

When does demand for haarspray peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the haarspray niche?

Listings span €1.06–€15.77; the average listing price is €4.37 (sweet spot $15–$100). The average incumbent carries 835 reviews — the moat a new listing must climb.

haarspray

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($1.06–$15.77) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Good834.89

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€275K

€275K/yr · 668K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.4%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Avg price

Bad€4.37

avg listing price — sweet spot $15–$100

Price range

Bad€1.06–€15.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, haarspray is a €275K/yr Amazon Germany market (668K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

haarspray market data

Units sold / yr: 60K–80K; avg 1,000–1,250/product
Revenue / yr: €262K–€350K; units × avg price
Conversion rate: 9.4%
Avg BSR: #75
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

116

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

TAFT41%
Wellaflex22%
WELLA18%
Wella Professionals9%
EIMI4%
got2b3%
Open — no brand owns it (4 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top haarspray search terms

haarspray280K/yr -6.3%6.5% conv.
haarspray damen116K/yr +17.2%6.5% conv.
haarspray männer56K/yr +13.7%8.6% conv.
taft haarspray49K/yr -2.0%10.7% conv.
haarlack24K/yr -0.5%6.4% conv.
hair spray19K/yr -4.3%3.0% conv.
hairspray25K/yr -33.0%2.5% conv.
taft15K/yr +1.8%3.7% conv.
wellaflex haarspray11K/yr +20.0%8.0% conv.
haarspray taft16K/yr -20.3%11.2% conv.

All search terms

Top haarspray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Schwarzkopf Taft Haarspray Power Cashmere (250 ml) Haltegrad 5 Haarstyling Haarspray für trockenes und strapaziertes Haar Kaschmir-ähnliche Geschmeidigkeit vegane Formel*

TAFT€2.724.8★268 rev

Wellaflex€1.064.6★617 rev

Schwarzkopf Taft Haarlack Power (250 ml) Haltegrad 5 Haarstyling Haarspray für alle Haartypen bis zu 72 Stunden starker Halt vegane Formel*

TAFT€2.754.6★164 rev

Wella EIMI Dynamic Fix Styling Spray 45 Sekunden Haarspray für ein flexibles Styling mit UV-Schutz-Formel und Schutz vor Feuchtigkeit und Hitze 1 x 500 ml

Wella Professionals€9.384.6★2,550 rev

Wellaflex Haarlack Power Halt Mega Stark Styling Spray für 48h flexiblen Halt ohne Verkleben mit UV-Schutz und Hair Taming Complex mit Macadamia-Öl 250 ml

WELLA€2.384.6★220 rev

Newest

by launch date

Schwarzkopf Taft Haarspray Power Express (250 ml) Haltegrad 5 Haarstyling Haarspray für alle Haartypen trocknet sofort Vegane Formel*

TAFT€2.7756 rev

8mo ago

TAFT Haarspray Aloe Boost mit Aloe Vera-Komplex & Niacinamid Haltegrad 4 (250 ml) Styling Spray für alle Haartypen Haarspray ohne Silikone für langanhaltenden nicht klebrigen Halt

TAFT€2.8359 rev

8mo ago

Schwarzkopf taft Haarspray VOLUMEN feines Haar Haltegrad 4 (0.25 l)

TAFT€2.8138 rev

1y ago

Schwarzkopf Taft Haarspray Power Cashmere (250 ml) Haltegrad 5 Haarstyling Haarspray für trockenes und strapaziertes Haar Kaschmir-ähnliche Geschmeidigkeit vegane Formel*

TAFT€2.72268 rev

2y ago

Schwarzkopf Taft Haarlack Power (250 ml) Haltegrad 5 Haarstyling Haarspray für alle Haartypen bis zu 72 Stunden starker Halt vegane Formel*

TAFT€2.75164 rev

2y ago

What buyers say about haarspray

What buyers praise and complain about, mined from review topics.

What buyers love

Haarstyling17%

“leichtes Styling legen.”

Geruch14%

“Duft”

Qualität insgesamt14%

“Bestes Produkt”

Haftung/Klebrigkeit8%

“Alltagstauglicher Halt ohne Klebegefühl – besser als viele teurere Sprays”

Preis-Leistungs-Verhältnis6%

“Fazit: Ein gutes Produkt mit einem top Preis”

Haltbarkeit4%

“Perfekter halt”

beworben Vs Tatsächliches Produkt4%

“was es verspricht”

Eignung Glattes Haar3%

“Feiner Sprühnebel auf das Haar”

Feucht/Trocken3%

“Starker Halt und hydratisiertes Haar”

Benutzerfreundlichkeit3%

“Ideal für den täglichen Gebrauch”

What buyers complain about

Haftung/Klebrigkeit16%

“Klebt überall”

Geruch11%

“dieses sprüht nur parfümierte Luft”

Haarverwandt10%

“Problem bei mir, wenn meine Haare nicht gerade frisch kurz geschnitten sind”

Gesamtgröße5%

“schon klein”

Preis-Leistungs-Verhältnis5%

“Geldverschwendung”

Stärke5%

“es gibt nicht wirklich viel Halt”

Haltbarkeit4%

“Hält nicht lange”

Feucht/Trocken3%

“Haare werden trocken”

Eignung für langes Haar2%

“Schade habe lange Haare somit keinen Halt,muss stärker sein”

beworben Vs Tatsächliches Produkt2%

“Hält nicht was es verspricht”

Top return reasons

Gesamtgröße24%

Defekt Material/Teile11%

Funktionalität insgesamt11%

Haltbarkeit9%

Geruch7%

Stärke6%

Qualität insgesamt6%

Haftung/Klebrigkeit6%

beworben Vs Tatsächliches Produkt5%

Eignung für kurzes Haar3%

Common questions

Is haarspray profitable to sell on Amazon Germany?: The niche generates €275K/yr across 35 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the haarspray niche?: 10 brands and 116 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in haarspray?: Top complaints mined from reviews: Haftung/Klebrigkeit, Geruch, Haarverwandt. The return rate is 0.1%.
When does demand for haarspray peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the haarspray niche?: Listings span €1.06–€15.77; the average listing price is €4.37 (sweet spot $15–$100). The average incumbent carries 835 reviews — the moat a new listing must climb.