Haarspray
MaybeAn estimated 0.1% of orders come back. But prices span $1.06–$15.77, mostly outside the sweet spot, so Haarspray is a Maybe.
- Flapen Score
- 50 / 100Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 4750
- Market size
- €275K/yr668K searches / yr
- 90-day growth
- -1.4%search demand this quarter
- Competition
- 41%top-5 click share · 10 brands · 116 sellers
Flapen Score
Haarspray against its category
The dotted line is the Kosmetik average. Past it, Haarspray is stronger. Inside it, weaker.
Market
The Haarspray market on Amazon at a glance
Shoppers on Amazon Germany searched for Haarspray 668K times last year and spent an estimated €275K. The top 5 brands take 93% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 9.4% of those searches ended in a purchase.
Shoppers searched for this 668K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €275K a year.
- Searches, last 12 months
- 668K
- Growth, 90 days vs prior 90
- -1.4%
- Conversion, latest week
- 9.4%
- Market size, estimated
- €275Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- haarspray280K searches a year
02 · Price
A sale here is worth €4.37.
Listings sell for €4.37 on average, from €1.06 to €15.77. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At €4.37 that is €4K to €5K a year per listing.
- Average price
- €4.37under the $15 to $100 sweet spot
- Price range
- €1.06–€15.77
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €4K–€5K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Haarstyling Produkte. It carries 835 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #75in Haarstyling Produkte
- Average rating
- 4.54 starsAmazon Germany average 4.37 stars
- Average reviews
- 835per listing
- Listings tracked
- 35
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Haarspray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Schwarzkopf Taft Haarspray Power Cashmere (250 ml) Haltegrad 5 Haarstyling Haarspray für trockenes und strapaziertes Haar Kaschmir-ähnliche Geschmeidigkeit vegane Formel*
- Price
- €2.72
- Rating
- 4.8/5
- Reviews
- 268
- Age
- 2y ago

Wellaflex 2-Tages-Volumen Haarspray für Frauen | Bis zu 2 Tage flexibler Halt | Für lang anhaltendes Styling | Sanft zur Kopfhaut dermatologisch getestet | Vegane Formel | Haltegrad 4 | 75ml
- Price
- €1.06
- Rating
- 4.6/5
- Reviews
- 617
- Age
- 2y ago

Schwarzkopf Taft Haarlack Power (250 ml) Haltegrad 5 Haarstyling Haarspray für alle Haartypen bis zu 72 Stunden starker Halt vegane Formel*
- Price
- €2.75
- Rating
- 4.6/5
- Reviews
- 164
- Age
- 2y ago

Wella EIMI Dynamic Fix Styling Spray 45 Sekunden Haarspray für ein flexibles Styling mit UV-Schutz-Formel und Schutz vor Feuchtigkeit und Hitze 1 x 500 ml
- Price
- €9.38
- Rating
- 4.6/5
- Reviews
- 2,550
- Age
- 11y ago

Wellaflex Haarlack Power Halt Mega Stark Styling Spray für 48h flexiblen Halt ohne Verkleben mit UV-Schutz und Hair Taming Complex mit Macadamia-Öl 250 ml
- Price
- €2.38
- Rating
- 4.6/5
- Reviews
- 220
- Age
- 5y ago
Trending
estimated 90-day click momentum
Schwarzkopf taft Haarspray VOLUMEN feines Haar Haltegrad 4 (0.25 l)
- Price
- €2.81
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 1y ago

Schwarzkopf Taft Haarspray Power Invisible (250 ml) Haltegrad 5 Haarstyling Haarspray für alle Haartypen Nicht klebend und ohne zu beschweren Vegane Formel*
- Price
- €2.69
- Rating
- 4.6/5
- Reviews
- 164
- Age
- 2y ago

WELLA Deluxe Haarspray Hydro Protect und Style extra stark 250 ml
- Price
- €2.84
- Rating
- 4.3/5
- Reviews
- 137
- Age
- 6y ago

Schwarzkopf Taft Haarlack Power (250 ml) Haltegrad 5 Haarstyling Haarspray für alle Haartypen bis zu 72 Stunden starker Halt vegane Formel*
- Price
- €2.75
- Rating
- 4.6/5
- Reviews
- 164
- Age
- 2y ago

TAFT Haarspray Aloe Boost mit Aloe Vera-Komplex & Niacinamid Haltegrad 4 (250 ml) Styling Spray für alle Haartypen Haarspray ohne Silikone für langanhaltenden nicht klebrigen Halt
- Price
- €2.83
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 8mo ago
Newest
by launch date
Schwarzkopf Taft Haarspray Power Express (250 ml) Haltegrad 5 Haarstyling Haarspray für alle Haartypen trocknet sofort Vegane Formel*
- Price
- €2.77
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 8mo ago

TAFT Haarspray Aloe Boost mit Aloe Vera-Komplex & Niacinamid Haltegrad 4 (250 ml) Styling Spray für alle Haartypen Haarspray ohne Silikone für langanhaltenden nicht klebrigen Halt
- Price
- €2.83
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 8mo ago

Schwarzkopf taft Haarspray VOLUMEN feines Haar Haltegrad 4 (0.25 l)
- Price
- €2.81
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 1y ago

Schwarzkopf Taft Haarspray Power Cashmere (250 ml) Haltegrad 5 Haarstyling Haarspray für trockenes und strapaziertes Haar Kaschmir-ähnliche Geschmeidigkeit vegane Formel*
- Price
- €2.72
- Rating
- 4.8/5
- Reviews
- 268
- Age
- 2y ago

Schwarzkopf Taft Haarlack Power (250 ml) Haltegrad 5 Haarstyling Haarspray für alle Haartypen bis zu 72 Stunden starker Halt vegane Formel*
- Price
- €2.75
- Rating
- 4.6/5
- Reviews
- 164
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
116
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 85%
Open market
4%
- TAFT41%
- Wellaflex22%
- WELLA18%
- Wella Professionals9%
- EIMI4%
- got2b3%
- Open — no brand owns it (4 brands, 4%)
Demand
Haarspray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Haarspray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- haarspray280K/yr
- haarspray damen116K/yr
- haarspray männer56K/yr
- taft haarspray49K/yr
- haarlack24K/yr
- hair spray19K/yr
- hairspray25K/yr
- taft15K/yr
- wellaflex haarspray11K/yr
- haarspray taft16K/yr
Reviews and returns
What reviews say buyers love and hate about Haarspray
We read the reviews and the return reasons for every product selling here.
“Klebt überall”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Haarspray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









