Haarspray
Haarspray shows low returns (0.1%), but prices mostly outside the sweet spot ($1.06–$15.77) keeps it on the watch list.
Flapen Score
Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47
Is Haarspray profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Haarspray is a €275K/yr Amazon Germany market (668K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 50/100.
Haarspray: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -1.4% over the last 90 days and 9.4% of searches end in a purchase.
€275K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 35 products
Top Haarspray products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Schwarzkopf Taft Haarspray Power Cashmere (250 ml) Haltegrad 5 Haarstyling Haarspray für trockenes und strapaziertes Haar Kaschmir-ähnliche Geschmeidigkeit vegane Formel*
- Price
- €2.72
- Rating
- 4.8/5
- Reviews
- 268
- Age
- 2y ago
Wellaflex 2-Tages-Volumen Haarspray für Frauen | Bis zu 2 Tage flexibler Halt | Für lang anhaltendes Styling | Sanft zur Kopfhaut dermatologisch getestet | Vegane Formel | Haltegrad 4 | 75ml
- Price
- €1.06
- Rating
- 4.6/5
- Reviews
- 617
- Age
- 2y ago
Schwarzkopf Taft Haarlack Power (250 ml) Haltegrad 5 Haarstyling Haarspray für alle Haartypen bis zu 72 Stunden starker Halt vegane Formel*
- Price
- €2.75
- Rating
- 4.6/5
- Reviews
- 164
- Age
- 2y ago
Wella EIMI Dynamic Fix Styling Spray 45 Sekunden Haarspray für ein flexibles Styling mit UV-Schutz-Formel und Schutz vor Feuchtigkeit und Hitze 1 x 500 ml
- Price
- €9.38
- Rating
- 4.6/5
- Reviews
- 2,550
- Age
- 11y ago
Wellaflex Haarlack Power Halt Mega Stark Styling Spray für 48h flexiblen Halt ohne Verkleben mit UV-Schutz und Hair Taming Complex mit Macadamia-Öl 250 ml
- Price
- €2.38
- Rating
- 4.6/5
- Reviews
- 220
- Age
- 5y ago
Trending
90-day click momentum
Schwarzkopf taft Haarspray VOLUMEN feines Haar Haltegrad 4 (0.25 l)
- Price
- €2.81
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 1y ago
Schwarzkopf Taft Haarspray Power Invisible (250 ml) Haltegrad 5 Haarstyling Haarspray für alle Haartypen Nicht klebend und ohne zu beschweren Vegane Formel*
- Price
- €2.69
- Rating
- 4.6/5
- Reviews
- 164
- Age
- 2y ago
WELLA Deluxe Haarspray Hydro Protect und Style extra stark 250 ml
- Price
- €2.84
- Rating
- 4.3/5
- Reviews
- 137
- Age
- 6y ago
Schwarzkopf Taft Haarlack Power (250 ml) Haltegrad 5 Haarstyling Haarspray für alle Haartypen bis zu 72 Stunden starker Halt vegane Formel*
- Price
- €2.75
- Rating
- 4.6/5
- Reviews
- 164
- Age
- 2y ago
TAFT Haarspray Aloe Boost mit Aloe Vera-Komplex & Niacinamid Haltegrad 4 (250 ml) Styling Spray für alle Haartypen Haarspray ohne Silikone für langanhaltenden nicht klebrigen Halt
- Price
- €2.83
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 8mo ago
Newest
by launch date
Schwarzkopf Taft Haarspray Power Express (250 ml) Haltegrad 5 Haarstyling Haarspray für alle Haartypen trocknet sofort Vegane Formel*
- Price
- €2.77
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 8mo ago
TAFT Haarspray Aloe Boost mit Aloe Vera-Komplex & Niacinamid Haltegrad 4 (250 ml) Styling Spray für alle Haartypen Haarspray ohne Silikone für langanhaltenden nicht klebrigen Halt
- Price
- €2.83
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 8mo ago
Schwarzkopf taft Haarspray VOLUMEN feines Haar Haltegrad 4 (0.25 l)
- Price
- €2.81
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 1y ago
Schwarzkopf Taft Haarspray Power Cashmere (250 ml) Haltegrad 5 Haarstyling Haarspray für trockenes und strapaziertes Haar Kaschmir-ähnliche Geschmeidigkeit vegane Formel*
- Price
- €2.72
- Rating
- 4.8/5
- Reviews
- 268
- Age
- 2y ago
Schwarzkopf Taft Haarlack Power (250 ml) Haltegrad 5 Haarstyling Haarspray für alle Haartypen bis zu 72 Stunden starker Halt vegane Formel*
- Price
- €2.75
- Rating
- 4.6/5
- Reviews
- 164
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
116
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
41%
Top 20: 85%
Open market
4%
- TAFT41%
- Wellaflex22%
- WELLA18%
- Wella Professionals9%
- EIMI4%
- got2b3%
- Open — no brand owns it (4 brands, 4%)
Haarspray demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Haarspray search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- haarspray280K/yr
- haarspray damen116K/yr
- haarspray männer56K/yr
- taft haarspray49K/yr
- haarlack24K/yr
- hair spray19K/yr
- hairspray25K/yr
- taft15K/yr
- wellaflex haarspray11K/yr
- haarspray taft16K/yr
What reviews say buyers love and hate about Haarspray
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“leichtes Styling legen.”
“Duft”
“Bestes Produkt”
“Alltagstauglicher Halt ohne Klebegefühl – besser als viele teurere Sprays”
“Fazit: Ein gutes Produkt mit einem top Preis”
What buyers complain about
63% of reviews“Klebt überall”
“dieses sprüht nur parfümierte Luft”
“Problem bei mir, wenn meine Haare nicht gerade frisch kurz geschnitten sind”
“schon klein”
“Geldverschwendung”
Haarspray return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Haarspray questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
