Is Haarschleife profitable to sell on Amazon Germany?

Flapen scores Haarschleife 44 out of 100 on Amazon Germany, a Fail. Shoppers spend €17K a year across 55 tracked products. 0 of the 21 products launched in the last year cleared the first-year sales bar. Search demand grew -18.5% in the last 90 days.

How competitive is the Haarschleife niche on Amazon Germany?

41 brands and 54 sellers compete in Haarschleife on Amazon Germany. The top 5 Haarschleife products take 34% of clicks, and the top 5 brands take 42%.

What do buyers complain about in Haarschleife?

Haarschleife buyers on Amazon Germany complain most about Qualität insgesamt, Gesamtgröße, and Eignung für kurzes Haar. An estimated 2.1% of orders come back.

When does demand for Haarschleife peak?

Search demand for Haarschleife on Amazon Germany peaks in Dec, and the busiest month runs 3.8× the quietest.

What does it cost to enter the Haarschleife niche?

Haarschleife sells for €5.80 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.23 to €11.38. The average product has 358 reviews, the count a new listing must catch up to.

Haarschleife

Fail

Prices span $2.23–$11.38, mostly outside the sweet spot, so Haarschleife is a Fail.

Filters No Dominant Brand Low Review Barrier

Flapen Score: 44
44 / 100Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47
Market size: €17K/yr241K searches / yr
90-day growth: -18.5%search demand this quarter
Competition: 34%top-5 click share · 41 brands · 54 sellers

Flapen Score

Haarschleife against its category

The dotted line is the Kosmetik average. Past it, Haarschleife is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Haarschleife market on Amazon at a glance

Shoppers on Amazon Germany searched for Haarschleife 241K times last year and spent an estimated €17K. The top 5 brands take 42% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €17K a year.

Searches, last 12 months: 241K
Growth, 90 days vs prior 90: -18.5%
Conversion, latest week: 1.3%
Market size, estimated: €17Ka year
Peak month: December3.8× the quietest month
Top search term: haarschleife49K searches a year

02 · Price

A sale here is worth €5.80.

Listings sell for €5.80 on average, from €2.23 to €11.38. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €5.80 that is €0 to €580 a year per listing.

Average price: €5.80under the $15 to $100 sweet spot
Price range: €2.23–€11.38
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 0–100
Revenue per listing a year: €0–€580
Returns: 2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #433 within Haarschmuck. It carries 358 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 98%
Out of stock, average day: 20.0%
Average rank: #433in Haarschmuck
Average rating: 4.39 starsAmazon Germany average 4.37 stars
Average reviews: 358per listing
Listings tracked: 55

04 · Newcomers

0 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 21
Successful launches: 0Amazon's first-year sales bar
Average brand age: 22 months

Products

Top Haarschleife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

41 rising

Sellers

Top-5 brand share

42%

Top 20: 82%

Top-5 click share

34%

Top 20: 69%

Open market

53%

Brand 116%
Brand 28%
Brand 37%
Brand 46%
Brand 56%
Brand 65%

Demand

Haarschleife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 3.8×

Search terms

Top Haarschleife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

haarschleife49K/yr -18.3%1.0% conv.
haarschleifen mädchen37K/yr -4.2%1.5% conv.
haarschleifen32K/yr -9.1%0.7% conv.
schleife haare21K/yr -22.1%1.1% conv.
haarspange schleife17K/yr -32.6%1.3% conv.
haarschleifen damen6K/yr +57.3%1.3% conv.
haarspangen schleife7K/yr -11.0%0.8% conv.
haarschleife schwarz7K/yr -37.7%2.0% conv.
hair bow6K/yr -13.4%0.7% conv.
haarspange mit schleife5K/yr -8.4%0.7% conv.

Reviews and returns

What reviews say buyers love and hate about Haarschleife

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Farbe”

18%of negative reviews mention “Qualität insgesamt”

2.1%of orders come back

“Schlechte Qualität”

A buyer, on “Qualität insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Haarschleife questions

Answered from the same tracked data.

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