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Haarreif Weihnachten

Fail

Demand is soft, at -58.0% this quarter, so Haarreif Weihnachten is a Fail.

Flapen Score
31
31 / 100
Ranks 1,212 of 1,260 Kosmetik niches · −16 vs the category median of 47
Market size
€188K/yr636K searches / yr
90-day growth
-58.0%search demand this quarter
Competition
77%top-5 click share · 8 brands · 25 sellers

Flapen Score

Haarreif Weihnachten against its category

The dotted line is the Kosmetik average. Past it, Haarreif Weihnachten is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haarreif Weihnachten market on Amazon at a glance

Shoppers on Amazon Germany searched for Haarreif Weihnachten 636K times last year and spent an estimated €188K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 636K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -58.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €188K a year.

Searches, last 12 months
636K
Growth, 90 days vs prior 90
-58.0%
Conversion, latest week
4.0%
Market size, estimated
€188Ka year
Peak month
December958.8× the quietest month
Top search term
haarreif weihnachten91K searches a year

02 · Price

A sale here is worth €7.49.

Listings sell for €7.49 on average, from €5.24 to €10.05. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At €7.49 that is €749 to €2K a year per listing.

Average price
€7.49under the $15 to $100 sweet spot
Price range
€5.24–€10.05
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
€749–€2K
Returns
4.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 38.9% of listings are out of stock. The average listing ranks #1,718 within Haarschmuck. It carries 526 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
88%
Out of stock, average day
38.9%
Average rank
#1,718in Haarschmuck
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
526per listing
Listings tracked
8

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Haarreif Weihnachten products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

25

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

15%

  • Brand 126%
  • Brand 216%
  • Brand 314%
  • Brand 412%
  • Brand 510%
  • Brand 68%
  • Open — no brand owns it (2 brands, 15%)

Demand

Haarreif Weihnachten search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 958.8×

Search terms

Top Haarreif Weihnachten search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haarreif weihnachten91K/yr
  • weihnachts haarreif69K/yr
  • weihnachts accessoires45K/yr
  • weihnachts haarschmuck53K/yr
  • kopfschmuck weihnachten31K/yr
  • weihnachtshaarreifen erwachsene61K/yr
  • weihnachten haarreif17K/yr
  • haarschmuck weihnachten43K/yr
  • weihnachts kopfschmuck32K/yr
  • weihnachts kopfschmuck erwachsene27K/yr

Reviews and returns

What reviews say buyers love and hate about Haarreif Weihnachten

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Weiches Gefühl”
4.3%of orders come back
“Haarband Weichnahten”
A buyer, on “Weiches Gefühl”67% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Haarreif Weihnachten questions

Answered from the same tracked data.