Is haarpuder profitable to sell on Amazon Germany?

The niche generates €465K/yr across 20 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the haarpuder niche?

17 brands and 113 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in haarpuder?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Haarverwandt, Haftung/Klebrigkeit. The return rate is 0.3%.

When does demand for haarpuder peak?

Demand peaks in Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the haarpuder niche?

Listings span €3.29–€20.40; the average listing price is €10.03 (sweet spot $15–$100). The average incumbent carries 7,549 reviews — the moat a new listing must climb.

haarpuder

Worth a look

Shows low returns (0.3%), but soft demand (-15.6% this quarter) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Market size

Good€465K

€465K/yr · 508K searches

Avg price

Okay€10.03

avg listing price — sweet spot $15–$100

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Price range

Okay€3.29–€20.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad7,549.15

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-15.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, haarpuder is a €465K/yr Amazon Germany market (508K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

haarpuder market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: €401K–€502K; units × avg price
Conversion rate: 9.1%
Avg BSR: #45
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 4.3%
Avg brand age: 41 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

113

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

25%

Slick Gorilla23%
TAFT22%
got2b9%
calelon8%
L37%
O.C. HAIRCARE5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.7×

Open Trend

Top haarpuder search terms

volumen puder haare133K/yr -18.9%8.8% conv.
haarpuder67K/yr +4.1%5.9% conv.
haarpuder männer74K/yr -23.4%8.9% conv.
texture powder33K/yr -5.9%6.2% conv.
styling powder27K/yr -1.1%8.2% conv.
hair powder19K/yr -23.2%6.0% conv.
haar puder men styling18K/yr -19.7%11.2% conv.
haar puder16K/yr -9.4%8.5% conv.
volumenpuder16K/yr -16.8%8.3% conv.
hair powder men19K/yr -12.4%6.7% conv.

All search terms

Top haarpuder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Slick Gorilla€12.004.2★32,064 rev

Schwarzkopf Taft Haarstyling Puder Volumen (10g) Volumen-Haarpuder für voller aussehendes Haar für bis zu 50 Anwendungen veganes Styling-Puder

TAFT€3.294.3★298 rev

L3 Level 3 Styling Powder Dust 30 g

L3€12.404.4★29,053 rev

got2b Styling Puder Powderfull (10 g) Haarpuder verleiht sofortiges Volumen direkt am Ansatz Volumenpuder mit leichter Formel für natürlich aussehenden Halt

got2b€4.164.3★225 rev

Volumen Puder Haare 30g Haarpuder für Männer - Starker Halt & Mattierender Effekt - Für langanhaltendes natürliches Volumen - Verklebt nicht & fettfrei

calelon€7.544.4★77 rev

Newest

by launch date

YijiaXingzhou€8.27103 rev

6mo ago

Volumen Puder Haare 30g Haarpuder für Männer - Starker Halt & Mattierender Effekt - Für langanhaltendes natürliches Volumen - Verklebt nicht & fettfrei

calelon€7.5477 rev

8mo ago

Volumen Puder Haare für Männer 60g Haarpuder Männer - Volumen - lang anhaltend - mattierender Effekt - verklebt nicht

calelon€11.2378 rev

8mo ago

THEMANCODE Texture Powder Volumen Puder Haare Geschenk für Männer Leichtes Haarstylingpuder verleiht Volumen und Textur am besten für Kurzes bis Mittellanges Haar 30 g

THEMANCODE€7.73382 rev

9mo ago

Texturpuder für Männer Based Texture Powder 40g Haarstyling-Pulver Mit Textur Volumen Puder Haare mit Mattem Effekt Haarpuder für Männer

Traboto€11.5642 rev

1y ago

What buyers say about haarpuder

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt17%

“Super Produkt”

Benutzerfreundlichkeit9%

“Die Anwendung ist super easy”

Haarstyling8%

“ideal für schnelle Männer-Stylings im Alltag.”

beworben Vs Tatsächliches Produkt8%

“Top Produkt, wie beschriebt”

Eignung Glattes Haar7%

“Man kann damit aber perfekt seine Hairline optimieren”

Eignung für gefärbtes Haar6%

“Ideal zwischen zwei Colorationen”

Haltbarkeit5%

“Hält gut”

Preis-Leistungs-Verhältnis4%

“Fairer Preis”

Form/Stil4%

“Man kann super gut damit stylen”

Effizienz3%

“Puder funktioniert perfekt”

What buyers complain about

Preis-Leistungs-Verhältnis9%

“teuer”

Haarverwandt9%

“Haare sehenbstumpf aus”

Haftung/Klebrigkeit6%

“Klebt wie Puderzucker”

Gesamtgröße5%

“Due Farbe passt nicht”

Produktzustand5%

“Neu? Hab den Eindruck dass das Produkt schon benutzt wurde. Der Flacon ist total verschmutzt und klebrig.”

Geruch5%

“Riecht sehr unangenehm”

Qualität insgesamt5%

“Dose/Gefäss nicht von bester Qualität”

Eignung Glattes Haar4%

“muss sagen bei mir funktioniert es nicht so gut die Haare werden relativ stumpf.”

Farbe3%

“Due Farbe passt nicht”

Funktionalität insgesamt3%

“Funktioniert nicht”

Top return reasons

Farbe26%

Qualität insgesamt9%

Funktionalität insgesamt9%

Abdeckung8%

Haftung/Klebrigkeit5%

Produktzustand5%

beworben Vs Tatsächliches Produkt4%

Ölig/fettig3%

Eignung für gefärbtes Haar3%

Preis-Leistungs-Verhältnis3%

Common questions

Is haarpuder profitable to sell on Amazon Germany?: The niche generates €465K/yr across 20 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the haarpuder niche?: 17 brands and 113 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in haarpuder?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Haarverwandt, Haftung/Klebrigkeit. The return rate is 0.3%.
When does demand for haarpuder peak?: Demand peaks in Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the haarpuder niche?: Listings span €3.29–€20.40; the average listing price is €10.03 (sweet spot $15–$100). The average incumbent carries 7,549 reviews — the moat a new listing must climb.