Haarpuder
MaybeAn estimated 0.3% of orders come back. But demand is soft, at -15.6% this quarter, so Haarpuder is a Maybe.
- Flapen Score
- 52 / 100Top 26% of 1,260 Kosmetik niches · +5 vs the category median of 4752
- Market size
- €465K/yr508K searches / yr
- 90-day growth
- -15.6%search demand this quarter
- Competition
- 66%top-5 click share · 17 brands · 113 sellers
Flapen Score
Haarpuder against its category
The dotted line is the Kosmetik average. Past it, Haarpuder is stronger. Inside it, weaker.
Market
The Haarpuder market on Amazon at a glance
Shoppers on Amazon Germany searched for Haarpuder 508K times last year and spent an estimated €465K. The top 5 brands take 70% of clicks. Demand peaks in Nov. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 9.1% of those searches ended in a purchase.
Shoppers searched for this 508K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €465K a year.
- Searches, last 12 months
- 508K
- Growth, 90 days vs prior 90
- -15.6%
- Conversion, latest week
- 9.1%
- Market size, estimated
- €465Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- volumen puder haare133K searches a year
02 · Price
A sale here is worth €10.03.
Listings sell for €10.03 on average, from €3.29 to €20.40. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At €10.03 that is €15K to €20K a year per listing.
- Average price
- €10.03under the $15 to $100 sweet spot
- Price range
- €3.29–€20.40
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- €15K–€20K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #45 within Haarstyling Produkte. It carries 7,549 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #45in Haarstyling Produkte
- Average rating
- 4.30 starsAmazon Germany average 4.37 stars
- Average reviews
- 7,549per listing
- Listings tracked
- 20
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Haarpuder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Slick Gorilla Haarstyling-Puder für Männer 20 ml | Texturpuder | Mattes Finish | 24 Stunden Halt | Volumen & Textur | Leichtgewichtig | Nicht klebrig | Kein Glanz
- Price
- €12.00
- Rating
- 4.2/5
- Reviews
- 32,064
- Age
- 9y ago

Schwarzkopf Taft Haarstyling Puder Volumen (10g) Volumen-Haarpuder für voller aussehendes Haar für bis zu 50 Anwendungen veganes Styling-Puder
- Price
- €3.29
- Rating
- 4.3/5
- Reviews
- 298
- Age
- 2y ago

L3 Level 3 Styling Powder Dust 30 g
- Price
- €12.40
- Rating
- 4.4/5
- Reviews
- 29,053
- Age
- 5y ago

got2b Styling Puder Powderfull (10 g) Haarpuder verleiht sofortiges Volumen direkt am Ansatz Volumenpuder mit leichter Formel für natürlich aussehenden Halt
- Price
- €4.16
- Rating
- 4.3/5
- Reviews
- 225
- Age
- 3y ago

Volumen Puder Haare 30g Haarpuder für Männer - Starker Halt & Mattierender Effekt - Für langanhaltendes natürliches Volumen - Verklebt nicht & fettfrei
- Price
- €7.54
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Volumen Puder Haare für Männer 60g Haarpuder Männer - Volumen - lang anhaltend - mattierender Effekt - verklebt nicht
- Price
- €11.23
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 8mo ago

Volumen Puder Haare 30g Haarpuder für Männer - Starker Halt & Mattierender Effekt - Für langanhaltendes natürliches Volumen - Verklebt nicht & fettfrei
- Price
- €7.54
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 8mo ago

got2b Styling Puder Powderfull (10 g) Haarpuder verleiht sofortiges Volumen direkt am Ansatz Volumenpuder mit leichter Formel für natürlich aussehenden Halt
- Price
- €4.16
- Rating
- 4.3/5
- Reviews
- 225
- Age
- 3y ago

THEMANCODE Texture Powder Volumen Puder Haare Geschenk für Männer Leichtes Haarstylingpuder verleiht Volumen und Textur am besten für Kurzes bis Mittellanges Haar 30 g
- Price
- €7.73
- Rating
- 4.4/5
- Reviews
- 382
- Age
- 9mo ago

Schwarzkopf Taft Haarstyling Puder Volumen (10g) Volumen-Haarpuder für voller aussehendes Haar für bis zu 50 Anwendungen veganes Styling-Puder
- Price
- €3.29
- Rating
- 4.3/5
- Reviews
- 298
- Age
- 2y ago
Newest
by launch date
Haarpuder für Männer 30g | Haarstyling Puder | Mattierend & Starker Halt | Natürliches Volumen & Lift | Fettfrei & Leicht | Einfache Anwendung & Langanhaltend
- Price
- €8.27
- Rating
- 4.1/5
- Reviews
- 103
- Age
- 6mo ago

Volumen Puder Haare 30g Haarpuder für Männer - Starker Halt & Mattierender Effekt - Für langanhaltendes natürliches Volumen - Verklebt nicht & fettfrei
- Price
- €7.54
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 8mo ago

Volumen Puder Haare für Männer 60g Haarpuder Männer - Volumen - lang anhaltend - mattierender Effekt - verklebt nicht
- Price
- €11.23
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 8mo ago

THEMANCODE Texture Powder Volumen Puder Haare Geschenk für Männer Leichtes Haarstylingpuder verleiht Volumen und Textur am besten für Kurzes bis Mittellanges Haar 30 g
- Price
- €7.73
- Rating
- 4.4/5
- Reviews
- 382
- Age
- 9mo ago

Texturpuder für Männer Based Texture Powder 40g Haarstyling-Pulver Mit Textur Volumen Puder Haare mit Mattem Effekt Haarpuder für Männer
- Price
- €11.56
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
113
Est. top-5 brand share
70%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
25%
- Slick Gorilla23%
- TAFT22%
- got2b9%
- calelon8%
- L37%
- O.C. HAIRCARE5%
Demand
Haarpuder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Haarpuder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- volumen puder haare133K/yr
- haarpuder67K/yr
- haarpuder männer74K/yr
- texture powder33K/yr
- styling powder27K/yr
- hair powder19K/yr
- haar puder men styling18K/yr
- haar puder16K/yr
- volumenpuder16K/yr
- hair powder men19K/yr
Reviews and returns
What reviews say buyers love and hate about Haarpuder
We read the reviews and the return reasons for every product selling here.
“teuer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Haarpuder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









