Haarpuder
Haarpuder shows low returns (0.3%), but soft demand (-15.6% this quarter) keeps it on the watch list.
Flapen Score
Top 26% of 1,260 Kosmetik niches · +5 vs the category median of 47
Is Haarpuder profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Haarpuder is a €465K/yr Amazon Germany market (508K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.
Haarpuder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -15.6% over the last 90 days and 9.1% of searches end in a purchase.
€465K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 20 products
Top Haarpuder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Slick Gorilla Haarstyling-Puder für Männer 20 ml | Texturpuder | Mattes Finish | 24 Stunden Halt | Volumen & Textur | Leichtgewichtig | Nicht klebrig | Kein Glanz
- Price
- €12.00
- Rating
- 4.2/5
- Reviews
- 32,064
- Age
- 9y ago
Schwarzkopf Taft Haarstyling Puder Volumen (10g) Volumen-Haarpuder für voller aussehendes Haar für bis zu 50 Anwendungen veganes Styling-Puder
- Price
- €3.29
- Rating
- 4.3/5
- Reviews
- 298
- Age
- 2y ago
L3 Level 3 Styling Powder Dust 30 g
- Price
- €12.40
- Rating
- 4.4/5
- Reviews
- 29,053
- Age
- 5y ago
got2b Styling Puder Powderfull (10 g) Haarpuder verleiht sofortiges Volumen direkt am Ansatz Volumenpuder mit leichter Formel für natürlich aussehenden Halt
- Price
- €4.16
- Rating
- 4.3/5
- Reviews
- 225
- Age
- 3y ago
Volumen Puder Haare 30g Haarpuder für Männer - Starker Halt & Mattierender Effekt - Für langanhaltendes natürliches Volumen - Verklebt nicht & fettfrei
- Price
- €7.54
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 8mo ago
Trending
90-day click momentum
Volumen Puder Haare für Männer 60g Haarpuder Männer - Volumen - lang anhaltend - mattierender Effekt - verklebt nicht
- Price
- €11.23
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 8mo ago
Volumen Puder Haare 30g Haarpuder für Männer - Starker Halt & Mattierender Effekt - Für langanhaltendes natürliches Volumen - Verklebt nicht & fettfrei
- Price
- €7.54
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 8mo ago
got2b Styling Puder Powderfull (10 g) Haarpuder verleiht sofortiges Volumen direkt am Ansatz Volumenpuder mit leichter Formel für natürlich aussehenden Halt
- Price
- €4.16
- Rating
- 4.3/5
- Reviews
- 225
- Age
- 3y ago
THEMANCODE Texture Powder Volumen Puder Haare Geschenk für Männer Leichtes Haarstylingpuder verleiht Volumen und Textur am besten für Kurzes bis Mittellanges Haar 30 g
- Price
- €7.73
- Rating
- 4.4/5
- Reviews
- 382
- Age
- 9mo ago
Schwarzkopf Taft Haarstyling Puder Volumen (10g) Volumen-Haarpuder für voller aussehendes Haar für bis zu 50 Anwendungen veganes Styling-Puder
- Price
- €3.29
- Rating
- 4.3/5
- Reviews
- 298
- Age
- 2y ago
Newest
by launch date
Haarpuder für Männer 30g | Haarstyling Puder | Mattierend & Starker Halt | Natürliches Volumen & Lift | Fettfrei & Leicht | Einfache Anwendung & Langanhaltend
- Price
- €8.27
- Rating
- 4.1/5
- Reviews
- 103
- Age
- 6mo ago
Volumen Puder Haare 30g Haarpuder für Männer - Starker Halt & Mattierender Effekt - Für langanhaltendes natürliches Volumen - Verklebt nicht & fettfrei
- Price
- €7.54
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 8mo ago
Volumen Puder Haare für Männer 60g Haarpuder Männer - Volumen - lang anhaltend - mattierender Effekt - verklebt nicht
- Price
- €11.23
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 8mo ago
THEMANCODE Texture Powder Volumen Puder Haare Geschenk für Männer Leichtes Haarstylingpuder verleiht Volumen und Textur am besten für Kurzes bis Mittellanges Haar 30 g
- Price
- €7.73
- Rating
- 4.4/5
- Reviews
- 382
- Age
- 9mo ago
Texturpuder für Männer Based Texture Powder 40g Haarstyling-Pulver Mit Textur Volumen Puder Haare mit Mattem Effekt Haarpuder für Männer
- Price
- €11.56
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
113
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
25%
- Slick Gorilla23%
- TAFT22%
- got2b9%
- calelon8%
- L37%
- O.C. HAIRCARE5%
Haarpuder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.7×
Top Haarpuder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- volumen puder haare133K/yr
- haarpuder67K/yr
- haarpuder männer74K/yr
- texture powder33K/yr
- styling powder27K/yr
- hair powder19K/yr
- haar puder men styling18K/yr
- haar puder16K/yr
- volumenpuder16K/yr
- hair powder men19K/yr
What reviews say buyers love and hate about Haarpuder
What buyers mention most, as a share of all reviews.
What buyers love
69% of reviews“Super Produkt”
“Die Anwendung ist super easy”
“ideal für schnelle Männer-Stylings im Alltag.”
“Top Produkt, wie beschriebt”
“Man kann damit aber perfekt seine Hairline optimieren”
What buyers complain about
53% of reviews“teuer”
“Haare sehenbstumpf aus”
“Klebt wie Puderzucker”
“Due Farbe passt nicht”
“Neu? Hab den Eindruck dass das Produkt schon benutzt wurde. Der Flacon ist total verschmutzt und klebrig.”
Haarpuder return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Haarpuder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
