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Haarpflege Set

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $66K a year here, so Haarpflege Set is a Maybe.

Flapen Score
51
51 / 100
Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47
Market size
€66K/yr176K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
31%top-5 click share · 25 brands · 103 sellers

Flapen Score

Haarpflege Set against its category

The dotted line is the Kosmetik average. Past it, Haarpflege Set is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haarpflege Set market on Amazon at a glance

Shoppers on Amazon Germany searched for Haarpflege Set 176K times last year and spent an estimated €66K. The top 5 brands take 76% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €66K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
2.4%
Market size, estimated
€66Ka year
Peak month
January1.5× the quietest month
Top search term
haarpflege set31K searches a year

02 · Price

A sale here is worth €15.51.

Listings sell for €15.51 on average, from €2.12 to €50.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €15.51 that is €0 to €2K a year per listing.

Average price
€15.51inside the $15 to $100 sweet spot
Price range
€2.12–€50.00
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #454 within Sets & Kits. It carries 1,640 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
98%
Out of stock, average day
2.6%
Average rank
#454in Sets & Kits
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
1,640per listing
Listings tracked
53

04 · Newcomers

7 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
7Amazon's first-year sales bar
Average brand age
47 months

Products

Top Haarpflege Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

103

Top-5 brand share

76%

Top 20: 97%

Top-5 click share

31%

Top 20: 69%

Open market

21%

  • Brand 131%
  • Brand 226%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 63%

Demand

Haarpflege Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Haarpflege Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haarpflege set31K/yr
  • shampoo und conditioner set16K/yr
  • tresemme shampoo15K/yr
  • shampoo set14K/yr
  • shampoo and conditioner sets5K/yr
  • shampoo und spülung11K/yr
  • shampoo & conditioner sets11K/yr
  • haar set12K/yr
  • shampoo conditioner set8K/yr
  • tresemme10K/yr

Reviews and returns

What reviews say buyers love and hate about Haarpflege Set

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Geruch”
9%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Schade Geld”
A buyer, on “Preis-Leistungs-Verhältnis”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Haarpflege Set questions

Answered from the same tracked data.