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Haarpflege Set

Haarpflege Set shows low returns (0.1%), but a small market ($66K/yr) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47

Market size 16Growth 19Conversion 30Competition 84Returns 99Price range 73Avg price 76Brand share 48Review moat 49Quality gap 55
This niche Category average · 1,260 niches

Is Haarpflege Set profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Haarpflege Set is a €66K/yr Amazon Germany market (176K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 51/100.

Haarpflege Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.1% over the last 90 days and 2.4% of searches end in a purchase.

€66K

revenue / yr

Units sold / yr5K
Search volume / yr-11.1%176K
Conversion rate2.4%
Avg price€15.51

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers25 · 103
Top-5 product click share31%
Open market24%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 53 products

Sponsored placement83%
New entrants (1y)13· 7 succeeded
Avg rating4.4★
Avg reviews1,640

Top Haarpflege Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

€0€2K€4K€6K€8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

103

Top-5 brand share

76%

Top 20: 97%

Top-5 click share

31%

Top 20: 69%

Open market

21%

  • TRESemmé31%
  • Garnier26%
  • L'Oreal Paris9%
  • TIGI6%
  • KÉRASTASE5%
  • Bed Head3%

Haarpflege Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume176KCVR2.4%Products53Brands25Top 5 Brands76%OOS Rate2.6%Rating4.4★Reviews1,640Avg BSR#454
13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Haarpflege Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • haarpflege set31K/yr
  • shampoo und conditioner set16K/yr
  • tresemme shampoo15K/yr
  • shampoo set14K/yr
  • shampoo and conditioner sets5K/yr
  • shampoo und spülung11K/yr
  • shampoo & conditioner sets11K/yr
  • haar set12K/yr
  • shampoo conditioner set8K/yr
  • tresemme10K/yr

What reviews say buyers love and hate about Haarpflege Set

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Geruch18%

Feuchtigkeit und top Scent

Qualität insgesamt17%

Quality

Weiches Gefühl9%

nach diesen Produkten, plus zusätzlich der Hitzeschutz derselben Marke und Reihe, sind meine Haare extrem weich.

Preis-Leistungs-Verhältnis7%

Bester Preis bis jetzt hier bei Amazon

Haarstyling6%

Das Haar lässt sich super stylen

What buyers complain about

54% of reviews
Preis-Leistungs-Verhältnis9%

Schade Geld

Geruch8%

Serum Stinkt

Ölig/fettig6%

Fettige Haare

Gesamtgröße6%

Ölflasche so winzig

beworben Vs Tatsächliches Produkt5%

hält nicht, was versprochen wird

Haarpflege Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
35%
2Auslaufsicher
16%
3Preis-Leistungs-Verhältnis
11%
4Qualität insgesamt
8%
5Produktzustand
6%

Common Haarpflege Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Haarpflege Set 51/100 on Amazon Germany — Worth a look. The niche generates €66K/yr across 53 tracked products. 7 of 13 products launched in the last 360 days are still selling. Search demand moved -11.1% over the last 90 days.
Search demand for Haarpflege Set on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.