Haarpflege
brand-locked demand (top 5 brands take 98% of clicks) — Haarpflege doesn't clear our bar today.
Flapen Score
Ranks 1,052 of 1,260 Kosmetik niches · −8 vs the category median of 47
Is Haarpflege profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Haarpflege is a €269K/yr Amazon Germany market (447K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct. Verdict: Skip it — 39/100.
Haarpflege: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -10.1% over the last 90 days and 5.3% of searches end in a purchase.
€269K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 12 products
Top Haarpflege products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
REVLON PROFESSIONAL UniqOne Hair Treatment Classic 150 ml Leave in Haarkur für bessere Kämmbarkeit & Glanz Haarpflege ohne Ausspülen Anti Frizz Spray mit Hitzeschutz vegan
- Price
- €7.10
- Rating
- 4.6/5
- Reviews
- 64,753
- Age
- 10y ago
REVLON PROFESSIONAL UniqOne Hair Treatment Coconut 150 ml Leave in Haarkur für bessere Kämmbarkeit & Glanz Haarpflege ohne Ausspülen Anti Frizz Spray mit Hitzeschutz vegan
- Price
- €7.47
- Rating
- 4.6/5
- Reviews
- 20,424
- Age
- 13y ago
Olaplex No 7 Bonding Haar Öl Konzentriertes Hochglanzöl Hitzeschutz Glättet Und Macht Das Haar Sichtbar Weich Verleiht Der Farbe Mehr Lebendigkeit Bis Zu 72 Stunden Frizz-Kontrolle 30ml
- Price
- €14.12
- Rating
- 4.6/5
- Reviews
- 16,043
- Age
- 6y ago
REVLON PROFESSIONAL UniqOne Hair Treatment Lotus Flower 150 ml Leave in Haarkur für bessere Kämmbarkeit & Glanz Haarpflege ohne Ausspülen Anti Frizz Spray mit Hitzeschutz vegan
- Price
- €7.24
- Rating
- 4.6/5
- Reviews
- 13,475
- Age
- 10y ago
REVLON PROFESSIONAL EQUAVE Hydro Instant Detangling Conditioner 500 ml entwirrender Leave in Sprühconditioner für normales bis trockenes Haar Haarpflege mit 2-Phasen Formel & Hitzeschutz
- Price
- €10.65
- Rating
- 4.6/5
- Reviews
- 15,745
- Age
- 11y ago
Trending
90-day click momentum
REVLON PROFESSIONAL UniqOne Pflege-Set mit Kosmetiktasche: Hair Treatment Classic 150 ml Leave in Haarkur Anti Frizz Spray mit Hitzeschutz & Shampoo 100 ml für glänzendes gut kämmbares Haar
- Price
- €9.28
- Rating
- 4.7/5
- Reviews
- 73
- Age
- 10mo ago
REVLON PROFESSIONAL UniqOne Hair Treatment Coconut 150 ml Leave in Haarkur für bessere Kämmbarkeit & Glanz Haarpflege ohne Ausspülen Anti Frizz Spray mit Hitzeschutz vegan
- Price
- €7.47
- Rating
- 4.6/5
- Reviews
- 20,424
- Age
- 13y ago
Olaplex No 7 Bonding Haar Öl Konzentriertes Hochglanzöl Hitzeschutz Glättet Und Macht Das Haar Sichtbar Weich Verleiht Der Farbe Mehr Lebendigkeit Bis Zu 72 Stunden Frizz-Kontrolle 30ml
- Price
- €14.12
- Rating
- 4.6/5
- Reviews
- 16,043
- Age
- 6y ago
Botanic Hearth Rosmarin Haaröl Haarwachstum & stärkende Pflege mit Biotin Jojoba- & Rizinusöl nährend & volumengebend Non-GMO 198 ml
- Price
- €10.34
- Rating
- 4.3/5
- Reviews
- 32,333
- Age
- 2y ago
REVLON PROFESSIONAL UniqOne Hair Treatment Classic 150 ml Leave in Haarkur für bessere Kämmbarkeit & Glanz Haarpflege ohne Ausspülen Anti Frizz Spray mit Hitzeschutz vegan
- Price
- €7.10
- Rating
- 4.6/5
- Reviews
- 64,753
- Age
- 10y ago
Newest
by launch dateREVLON PROFESSIONAL UniqOne Pflege-Set mit Kosmetiktasche: Hair Treatment Classic 150 ml Leave in Haarkur Anti Frizz Spray mit Hitzeschutz & Shampoo 100 ml für glänzendes gut kämmbares Haar
- Price
- €9.28
- Rating
- 4.7/5
- Reviews
- 73
- Age
- 10mo ago
Pantene Pro-V Molecular Bond Repair Leave In Wunder Haarcreme 90ml. Haarpflege und Haarkur mit Pro-V Konzentrierter Formel für Alle Geschädigten Haartypen. Repariert Spliss
- Price
- €7.45
- Rating
- 4.6/5
- Reviews
- 496
- Age
- 1y ago
Botanic Hearth Rosmarin Haaröl Haarwachstum & stärkende Pflege mit Biotin Jojoba- & Rizinusöl nährend & volumengebend Non-GMO 198 ml
- Price
- €10.34
- Rating
- 4.3/5
- Reviews
- 32,333
- Age
- 2y ago
Wella Professionals Fusion Intense Repair Conditioner tiefenreparierende Haarspülung mit Aminosäuren intensive Haarpflege für kaputtes Haar glättender Deep Conditioner gegen Haarbruch 200 ml
- Price
- €10.56
- Rating
- 4.7/5
- Reviews
- 4,091
- Age
- 4y ago
REVLON PROFESSIONAL UniqOne All in one Shampoo 490 ml pflegendes Haarshampoo zur Reinigung von Haar & Kopfhaut Haarpflege für Seidigkeit und Glanz reduziert Haarbruch mit Anti Frizz Effekt
- Price
- €10.46
- Rating
- 4.7/5
- Reviews
- 3,898
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
98
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- REVLON PROFESSIONAL82%
- Olaplex6%
- Pantene4%
- Botanic Hearth4%
- Wella Professionals3%
- KÉRASTASE2%
- Open — no brand owns it (0%)
Haarpflege demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct · busiest ÷ quietest = 1.8×
Top Haarpflege search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- haarpflege133K/yr
- haarpflege damen92K/yr
- revlon uniq one64K/yr
- pflege für trockenes haar24K/yr
- unique one25K/yr
- haarkur ohne ausspülen17K/yr
- haar pflege22K/yr
- haarpflege für kaputtes haar21K/yr
- trockene haare11K/yr
- trockenes haar7K/yr
What reviews say buyers love and hate about Haarpflege
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Er riecht so gut”
“Bestes Produkt ever”
“glatter”
“Pflegt die Haare spürbar”
“Für Styling oder als Finish wirklich top”
What buyers complain about
64% of reviews“Badreiniger Geruch”
“Haaröl”
“Geld Verschwendung”
“Haarausfall”
“das hat ja nichts mit der Qualität zu tun.”
Haarpflege return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Haarpflege questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
