Is haarpflege profitable to sell on Amazon Germany?

The niche generates €269K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (39/100).

How competitive is the haarpflege niche?

6 brands and 98 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in haarpflege?

Top complaints mined from reviews: Geruch, Ölig/fettig, Preis-Leistungs-Verhältnis. The return rate is 0.2%.

When does demand for haarpflege peak?

Demand peaks in Oct; the busiest month runs 1.8× the quietest.

What does it cost to enter the haarpflege niche?

Listings span €7.10–€31.79; the average listing price is €11.28 (sweet spot $15–$100). The average incumbent carries 15,155 reviews — the moat a new listing must climb.

haarpflege

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Price range

Good€7.10–€31.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay€269K

€269K/yr · 447K searches

Avg price

Okay€11.28

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.1%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf

Review moat

Bad15,155

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, haarpflege is a €269K/yr Amazon Germany market (447K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct. Verdict: Skip it — 39/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

haarpflege market data

Units sold / yr: 25K–30K; avg 1,250–1,500/product
Revenue / yr: €282K–€338K; units × avg price
Conversion rate: 5.3%
Avg BSR: #10
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 168 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

REVLON PROFESSIONAL82%
Olaplex6%
Pantene4%
Botanic Hearth4%
Wella Professionals3%
KÉRASTASE2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.8×

Open Trend

Top haarpflege search terms

haarpflege133K/yr -20.1%0.6% conv.
haarpflege damen92K/yr -15.2%1.0% conv.
revlon uniq one64K/yr +7.3%12.2% conv.
pflege für trockenes haar24K/yr +5.4%0.2% conv.
unique one25K/yr -9.9%13.9% conv.
haarkur ohne ausspülen17K/yr +27.9%1.2% conv.
haar pflege22K/yr -12.2%0.5% conv.
haarpflege für kaputtes haar21K/yr -10.8%1.5% conv.
trockene haare11K/yr +14.4%1.1% conv.
trockenes haar7K/yr -33.4%0.9% conv.

All search terms

Top haarpflege products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

REVLON PROFESSIONAL UniqOne Hair Treatment Classic 150 ml Leave in Haarkur für bessere Kämmbarkeit & Glanz Haarpflege ohne Ausspülen Anti Frizz Spray mit Hitzeschutz vegan

REVLON PROFESSIONAL€7.104.6★64,753 rev

REVLON PROFESSIONAL UniqOne Hair Treatment Coconut 150 ml Leave in Haarkur für bessere Kämmbarkeit & Glanz Haarpflege ohne Ausspülen Anti Frizz Spray mit Hitzeschutz vegan

REVLON PROFESSIONAL€7.474.6★20,424 rev

Olaplex No 7 Bonding Haar Öl Konzentriertes Hochglanzöl Hitzeschutz Glättet Und Macht Das Haar Sichtbar Weich Verleiht Der Farbe Mehr Lebendigkeit Bis Zu 72 Stunden Frizz-Kontrolle 30ml

Olaplex€14.124.6★16,043 rev

REVLON PROFESSIONAL UniqOne Hair Treatment Lotus Flower 150 ml Leave in Haarkur für bessere Kämmbarkeit & Glanz Haarpflege ohne Ausspülen Anti Frizz Spray mit Hitzeschutz vegan

REVLON PROFESSIONAL€7.244.6★13,475 rev

REVLON PROFESSIONAL EQUAVE Hydro Instant Detangling Conditioner 500 ml entwirrender Leave in Sprühconditioner für normales bis trockenes Haar Haarpflege mit 2-Phasen Formel & Hitzeschutz

REVLON PROFESSIONAL€10.654.6★15,745 rev

Newest

by launch date

REVLON PROFESSIONAL UniqOne Pflege-Set mit Kosmetiktasche: Hair Treatment Classic 150 ml Leave in Haarkur Anti Frizz Spray mit Hitzeschutz & Shampoo 100 ml für glänzendes gut kämmbares Haar

REVLON PROFESSIONAL€9.2873 rev

10mo ago

Pantene Pro-V Molecular Bond Repair Leave In Wunder Haarcreme 90ml. Haarpflege und Haarkur mit Pro-V Konzentrierter Formel für Alle Geschädigten Haartypen. Repariert Spliss

Pantene€7.45496 rev

1y ago

Botanic Hearth Rosmarin Haaröl Haarwachstum & stärkende Pflege mit Biotin Jojoba- & Rizinusöl nährend & volumengebend Non-GMO 198 ml

Botanic Hearth€10.3432,333 rev

2y ago

Wella Professionals Fusion Intense Repair Conditioner tiefenreparierende Haarspülung mit Aminosäuren intensive Haarpflege für kaputtes Haar glättender Deep Conditioner gegen Haarbruch 200 ml

Wella Professionals€10.564,091 rev

4y ago

REVLON PROFESSIONAL UniqOne All in one Shampoo 490 ml pflegendes Haarshampoo zur Reinigung von Haar & Kopfhaut Haarpflege für Seidigkeit und Glanz reduziert Haarbruch mit Anti Frizz Effekt

REVLON PROFESSIONAL€10.463,898 rev

4y ago

What buyers say about haarpflege

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch21%

“Er riecht so gut”

Qualität insgesamt16%

“Bestes Produkt ever”

Weiches Gefühl12%

“glatter”

Haarwachstum7%

“Pflegt die Haare spürbar”

Haarstyling6%

“Für Styling oder als Finish wirklich top”

Eignung Glattes Haar4%

“Beste Haaröl”

beworben Vs Tatsächliches Produkt3%

“Wie erwartet”

Feucht/Trocken3%

“Endlich ein Conditioner der die Haare nicht beschwert aber trotzdem Feuchtigkeit spendet”

Preis-Leistungs-Verhältnis3%

“fand das Produkt hier bei Amazon zum besten Preis.”

Helligkeit/Glanz/Glühen3%

“Wunderbarer Glanz”

What buyers complain about

Geruch18%

“Badreiniger Geruch”

Ölig/fettig14%

“Haaröl”

Preis-Leistungs-Verhältnis14%

“Geld Verschwendung”

Haarverwandt5%

“Haarausfall”

Qualität insgesamt3%

“das hat ja nichts mit der Qualität zu tun.”

Eignung für kurzes Haar2%

“Haarausfall”

Feucht/Trocken2%

“Trockenere Haare”

Haftung/Klebrigkeit2%

“etwas klebrig an den Händen”

Allergien2%

“Juckreiz”

Funktionalität insgesamt2%

“Nicht wirksam”

Top return reasons

Geruch26%

Ölig/fettig13%

Funktionalität insgesamt7%

Gesamtgröße7%

Eignung für kurzes Haar6%

Produktzustand6%

beworben Vs Tatsächliches Produkt4%

Qualität insgesamt4%

Auslaufsicher3%