Haarparfüm Damen

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €55K a year.

Searches, last 12 months

158K

Growth, 90 days vs prior 90

-20.8%

Conversion, latest week

4.8%

Market size, estimated

€55Ka year

Peak month

December1.8× the quietest month

Top search term

haarparfüm damen53K searches a year

Listings sell for €7.23 on average, from €3.10 to €27.39. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €7.23 that is €2K to €4K a year per listing.

Average price

€7.23under the $15 to $100 sweet spot

Price range

€3.10–€27.39

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

€2K–€4K

Returns

0.1%of orders · Amazon Germany median 1.1%

57% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #573 within Düfte. It carries 600 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

96%

Out of stock, average day

7.7%

Average rank

#573in Düfte

Average rating

4.32 starsAmazon Germany average 4.37 stars

Average reviews

600per listing

Listings tracked

23

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

3Amazon's first-year sales bar

Average brand age

52 months