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Haarparfüm Damen

a small market ($55K/yr) — Haarparfüm Damen doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47

Market size 14Growth 15Conversion 57Competition 49Returns 99Price range 51Avg price 20Brand share 22Review moat 72Quality gap 72
This niche Category average · 1,260 niches

Is Haarparfüm Damen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Haarparfüm Damen is a €55K/yr Amazon Germany market (158K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Haarparfüm Damen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.8% over the last 90 days and 4.8% of searches end in a purchase.

€55K

revenue / yr

Units sold / yr10K
Search volume / yr-20.8%158K
Conversion rate4.8%
Avg price€7.23

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers10 · 41
Top-5 product click share56%
Open market9%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement57%
New entrants (1y)9· 3 succeeded
Avg rating4.3★
Avg reviews600

Top Haarparfüm Damen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€6K€8K€11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

41

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

6%

  • Jean & Len50%
  • Nihan32%
  • KÉRASTASE4%
  • neqi3%
  • Moroccanoil2%
  • RITUALS2%
  • Open — no brand owns it (4 brands, 6%)

Haarparfüm Damen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume158KCVR4.8%Products23Brands10Top 5 Brands91%OOS Rate7.7%Rating4.3★Reviews600Avg BSR#573
5K4KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Top Haarparfüm Damen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • haarparfüm damen53K/yr
  • haarparfüm21K/yr
  • nihan parfüm16K/yr
  • haarparfum15K/yr
  • hair perfume10K/yr
  • nihan haarparfum11K/yr
  • haar parfüm damen9K/yr
  • haarparfum damen6K/yr
  • haar parfüm6K/yr
  • nihan6K/yr

What reviews say buyers love and hate about Haarparfüm Damen

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Geruch78%

Mega Duft

Qualität insgesamt3%

Solides Produkt

Preis-Leistungs-Verhältnis3%

guter Preis

Weiches Gefühl2%

Warm, weich und einfach zum Verlieben

beworben Vs Tatsächliches Produkt1%

Entspricht den Erwartungen

What buyers complain about

81% of reviews
Geruch55%

Blasser Duft kaum erkennbarer Duft

Ölig/fettig6%

Schmierig und klebrig

Allergien4%

Bin selber sehr empfindlich

Haltbarkeit3%

Was mich allerdings ein wenig stört, ist die Haltbarkeit

Alkoholgehalt3%

Riecht bloß nach Alkohol

Haarparfüm Damen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
62%
2Motorleistung
11%
3Kompatibilität – insgesamt
4%
4beworben Vs Tatsächliches Produkt
4%
5Alkoholgehalt
4%

Common Haarparfüm Damen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Haarparfüm Damen 44/100 on Amazon Germany — Skip it. The niche generates €55K/yr across 23 tracked products. 3 of 9 products launched in the last 360 days are still selling. Search demand moved -20.8% over the last 90 days.
Search demand for Haarparfüm Damen on Amazon Germany peaks in Nov–Dec, where the busiest month runs 1.8× the quietest.