Is Haaröl Wachstum profitable to sell on Amazon Germany?

Flapen scores Haaröl Wachstum 35 out of 100 on Amazon Germany, a Fail. Shoppers spend €65K a year across 9 tracked products. Search demand grew -29.8% in the last 90 days.

How competitive is the Haaröl Wachstum niche on Amazon Germany?

3 brands and 51 sellers compete in Haaröl Wachstum on Amazon Germany. The top 5 Haaröl Wachstum products take 88% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Haaröl Wachstum?

Haaröl Wachstum buyers on Amazon Germany complain most about Qualität insgesamt, Ölig/fettig, and Motorleistung. An estimated 0.2% of orders come back.

When does demand for Haaröl Wachstum peak?

Search demand for Haaröl Wachstum on Amazon Germany peaks in Jan–Sep–Oct–Dec, and the busiest month runs 3.2× the quietest.

What does it cost to enter the Haaröl Wachstum niche?

Haaröl Wachstum sells for €12.37 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €8.43 to €19.88. The average product has 19,770 reviews, the count a new listing must catch up to.

Haaröl Wachstum

Fail

The top 5 brands take 100% of clicks, so Haaröl Wachstum is a Fail.

Flapen Score: 35
35 / 100Ranks 1,153 of 1,260 Kosmetik niches · −12 vs the category median of 47
Market size: €65K/yr108K searches / yr
90-day growth: -29.8%search demand this quarter
Competition: 88%top-5 click share · 3 brands · 51 sellers

Flapen Score

Haaröl Wachstum against its category

The dotted line is the Kosmetik average. Past it, Haaröl Wachstum is stronger. Inside it, weaker.

35Fail

This niche Category average

See the method

Market

The Haaröl Wachstum market on Amazon at a glance

Shoppers on Amazon Germany searched for Haaröl Wachstum 108K times last year and spent an estimated €65K. All 3 brands take every click. Demand peaks in Jan–Sep–Oct–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €65K a year.

Searches, last 12 months: 108K
Growth, 90 days vs prior 90: -29.8%
Conversion, latest week: 4.9%
Market size, estimated: €65Ka year
Peak month: October3.2× the quietest month
Top search term: mielle rosemary mint oil40K searches a year

02 · Price

A sale here is worth €12.37.

Listings sell for €12.37 on average, from €8.43 to €19.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At €12.37 that is €12K to €15K a year per listing.

Average price: €12.37under the $15 to $100 sweet spot
Price range: €8.43–€19.88
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 1,000–1,250
Revenue per listing a year: €12K–€15K
Returns: 0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #224 within Haaröl. It carries 19,770 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings: 89%
Prime listings: 100%
Out of stock, average day: 1.9%
Average rank: #224in Haaröl
Average rating: 4.22 starsAmazon Germany average 4.37 stars
Average reviews: 19,770per listing
Listings tracked: 9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 42 months

Products

Top Haaröl Wachstum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Brand 193%
Brand 24%
Brand 34%
Open — no brand owns it (0%)

Demand

Haaröl Wachstum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Haaröl Wachstum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

mielle rosemary mint oil40K/yr -17.3%8.1% conv.
mielle30K/yr -27.3%2.6% conv.
mielle organics7K/yr +4.3%1.6% conv.
mielle rosemary oil16K/yr -76.7%7.5% conv.
rosmarinöl haare mielle4K/yr -16.7%9.3% conv.
mielle organics rosemary mint scalp & hair strengthening oil3K/yr +1.5%12.0% conv.
miele rosmarinöl3K/yr -30.0%10.5% conv.
rosmarinöl mielle4K/yr -52.1%13.4% conv.
mielle rosmarin öl2K/yr -34.0%6.7% conv.