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Haarmaske Locken

brand-locked demand (top 5 brands take 100% of clicks) — Haarmaske Locken doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47

Market size 11Growth 40Conversion 62Competition 61Returns 100Price range 46Avg price 25Brand share 0Review moat 79Quality gap 45
This niche Category average · 1,260 niches

Is Haarmaske Locken profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Haarmaske Locken is a €46K/yr Amazon Germany market (95K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Haarmaske Locken: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +12.3% over the last 90 days and 5.4% of searches end in a purchase.

€46K

revenue / yr

Units sold / yr6K
Search volume / yr+12.3%95K
Conversion rate5.4%
Avg price€8.99

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 56
Top-5 product click share48%
Open market0%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement75%
New entrants (1y)6· 4 succeeded
Avg rating4.5★
Avg reviews424

Top Haarmaske Locken products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€5K€7K€9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

56

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

0%

  • Aussie60%
  • Garnier37%
  • Garnier Fructis2%
  • Wella Professionals1%
  • Open — no brand owns it (0%)

Haarmaske Locken demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume95KCVR5.4%Products28Brands4Top 5 Brands100%OOS Rate1.1%Rating4.5★Reviews424Avg BSR#354
7K5KSpike '25Black Friday '25Spike '26Sep '25Nov '25Dec '25Feb '26Mar '26May '26

Top Haarmaske Locken search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • aussie curl14K/yr
  • garnier fructis42K/yr
  • fructis17K/yr
  • haarmaske locken11K/yr
  • haarkur locken7K/yr
  • aussie curls3K/yr

What reviews say buyers love and hate about Haarmaske Locken

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Geruch28%

Riecht super lecker

Qualität insgesamt9%

Super Produkt

Weiches Gefühl8%

So weiche Haare

Feucht/Trocken8%

spürbar hydratisiert anfühlt.

Eignung für lockiges Haar5%

Ergebnis: Optimal für dickes, frizziges Haar

What buyers complain about

48% of reviews
Geruch11%

Serum Stinkt

Haarverwandt8%

meine Haare hinterher total verklebt.

Ölig/fettig6%

schnell fettig

Funktionalität insgesamt5%

HÄLT NICHT WAS ES VERSPRICHT

Feucht/Trocken4%

aber viel Feuchtigkeit

Haarmaske Locken return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
100%

Common Haarmaske Locken questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Haarmaske Locken 45/100 on Amazon Germany — Skip it. The niche generates €46K/yr across 28 tracked products. 4 of 6 products launched in the last 360 days are still selling. Search demand moved +12.3% over the last 90 days.
Haarmaske Locken buyers on Amazon Germany complain most about Geruch, Haarverwandt, Ölig/fettig, the themes mined from the niche's reviews. Its return rate is 0.1%.