Is Haarmaske Locken profitable to sell on Amazon Germany?

Flapen scores Haarmaske Locken 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €46K a year across 28 tracked products. 4 of the 6 products launched in the last year cleared the first-year sales bar. Search demand grew +12.3% in the last 90 days.

How competitive is the Haarmaske Locken niche on Amazon Germany?

4 brands and 56 sellers compete in Haarmaske Locken on Amazon Germany. The top 5 Haarmaske Locken products take 48% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Haarmaske Locken?

Haarmaske Locken buyers on Amazon Germany complain most about Geruch, Haarverwandt, and Ölig/fettig. An estimated 0.1% of orders come back.

What does it cost to enter the Haarmaske Locken niche?

Haarmaske Locken sells for €8.99 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.43 to €23.89. The average product has 424 reviews, the count a new listing must catch up to.

Haarmaske Locken

Fail

The top 5 brands take 100% of clicks, so Haarmaske Locken is a Fail.

Flapen Score: 45
45 / 100Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47
Market size: €46K/yr95K searches / yr
90-day growth: +12.3%search demand this quarter
Competition: 48%top-5 click share · 4 brands · 56 sellers

Flapen Score

Haarmaske Locken against its category

The dotted line is the Kosmetik average. Past it, Haarmaske Locken is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Haarmaske Locken market on Amazon at a glance

Shoppers on Amazon Germany searched for Haarmaske Locken 95K times last year and spent an estimated €46K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46K a year.

Searches, last 12 months: 95K
Growth, 90 days vs prior 90: +12.3%
Conversion, latest week: 5.4%
Market size, estimated: €46Ka year
Top search term: aussie curl14K searches a year

02 · Price

A sale here is worth €8.99.

Listings sell for €8.99 on average, from €4.43 to €23.89. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €8.99 that is €0 to €899 a year per listing.

Average price: €8.99under the $15 to $100 sweet spot
Price range: €4.43–€23.89
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 0–100
Revenue per listing a year: €0–€899
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #354 within Haarmasken. It carries 424 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings: 75%
Prime listings: 100%
Out of stock, average day: 1.1%
Average rank: #354in Haarmasken
Average rating: 4.48 starsAmazon Germany average 4.37 stars
Average reviews: 424per listing
Listings tracked: 28

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months: 6
Successful launches: 4Amazon's first-year sales bar
Average brand age: 56 months

Products

Top Haarmaske Locken products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

Brand 160%
Brand 237%
Brand 32%
Brand 41%
Open — no brand owns it (0%)

Demand

Haarmaske Locken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb, Mar, Jun · busiest ÷ quietest = 4.7× · 10 of 12 months tracked

Search terms

Top Haarmaske Locken search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

aussie curl14K/yr +340.1%6.5% conv.
garnier fructis42K/yr -38.4%3.7% conv.
fructis17K/yr +0.9%4.3% conv.
haarmaske locken11K/yr -7.7%3.3% conv.
haarkur locken7K/yr +0.4%4.8% conv.
aussie curls3K/yr +204.7%4.4% conv.

Reviews and returns

What reviews say buyers love and hate about Haarmaske Locken

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Geruch”

11%of negative reviews mention “Geruch”

0.1%of orders come back

“Serum Stinkt”

A buyer, on “Geruch”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Haarmaske Locken questions

Answered from the same tracked data.

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