Haarmascara
Haarmascara shows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 12% of 1,260 Kosmetik niches · +9 vs the category median of 47
Is Haarmascara profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Haarmascara is a €53K/yr Amazon Germany market (141K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 56/100.
Haarmascara: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -9.7% over the last 90 days and 4.0% of searches end in a purchase.
€53K
revenue / yr
Who owns the niche?
The top 5 brands hold 54% of demand, so 46% of the market is open.
46%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.
0/100
page quality · 46 products
Top Haarmascara products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOréal Paris Kaschier-Mascara perfekt zum sofortigen und präzisen Kaschieren von weißem dünnem Haar und Schläfen 5 Biondo
- Price
- €10.58
- Rating
- 3.9/5
- Reviews
- 721
- Age
- 7y ago
Stargazer Products Every Day Haarmascara Dunkelbraun 1er Pack (1 x 20 g)
- Price
- €6.19
- Rating
- 3.8/5
- Reviews
- 762
- Age
- 9y ago
Dynatron Grinda Cover your gray Brush-In Mascara dunkelbraun
- Price
- €8.23
- Rating
- 3.9/5
- Reviews
- 1,697
- Age
- 16y ago
2 Stück Haarmascara Grauhaarabdeckung Frauen Haar Mascara Haaransatz Kaschieren Graue Haare Abdecken Hair Mascara Hair Concealer Haaransatz Stift Schnelltrocknend Unisex Dunkelbraun 7 Milliliter
- Price
- €9.18
- Rating
- 3.4/5
- Reviews
- 7
- Age
- 5mo ago
Loreal Magic Retouch Precision Brush Haarfärbemittel Brown bis Mittelbraun 8 ml
- Price
- €22.28
- Rating
- 4.0/5
- Reviews
- 130
- Age
- 6y ago
Trending
90-day click momentum
Haarmascara Kinder Haarkreide Auswaschbar Bunte Haarfarbe Pink
- Price
- €5.79
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 3mo ago
3 Stück Haarmascara Dunkelbraun Haarfärbestift Haarwurzel-Grauhaar-Abdeckcreme Grauhaarabdeckung Frauen Haaransatz Stift Abwaschbar Grauhaar Abdeckstift für Täglichen Gebrauch & Unterwegs
- Price
- €7.47
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 3mo ago
Clawrex Haarmascara 4 ml Haar Mascara Haarfärbemittel - Braune Ansatzfarbe als Hair Stick mit Bürste Wasserdichte und Schweißdichte Graue Haare Abdecken & Haaransatz Präzise Kaschieren
- Price
- €7.08
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago
2 Stück Haarmascara Grauhaarabdeckung Frauen Haar Mascara Haaransatz Kaschieren Graue Haare Abdecken Hair Mascara Hair Concealer Haaransatz Stift Schnelltrocknend Unisex Dunkelbraun 7 Milliliter
- Price
- €9.18
- Rating
- 3.4/5
- Reviews
- 7
- Age
- 5mo ago
Dynatron Grinda Cover your gray Brush-In Mascara mittelbraun 1 Stück
- Price
- €9.32
- Rating
- 3.9/5
- Reviews
- 1,697
- Age
- 16y ago
Newest
by launch date3 Stück Haarmascara Dunkelbraun Haarfärbestift Haarwurzel-Grauhaar-Abdeckcreme Grauhaarabdeckung Frauen Haaransatz Stift Abwaschbar Grauhaar Abdeckstift für Täglichen Gebrauch & Unterwegs
- Price
- €7.47
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 3mo ago
Haarmascara Kinder Haarkreide Auswaschbar Bunte Haarfarbe Pink
- Price
- €5.79
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 3mo ago
2 Stück Haarmascara Grauhaarabdeckung Frauen Haar Mascara Haaransatz Kaschieren Graue Haare Abdecken Hair Mascara Hair Concealer Haaransatz Stift Schnelltrocknend Unisex Dunkelbraun 7 Milliliter
- Price
- €9.18
- Rating
- 3.4/5
- Reviews
- 7
- Age
- 5mo ago
3 Pcs Haarmascara Haar Mascara Hair Mascara Haaransatz Kaschieren Grauhaarabdeckung Frauen Haaransatz Stift Haarfärbestift Waschbar Geeignet zum Abdecken Grauer Haare Kaffeebraun 15ml/Pcs
- Price
- €9.05
- Rating
- 3.6/5
- Reviews
- 8
- Age
- 6mo ago
Clawrex Haarmascara 4 ml Haar Mascara Haarfärbemittel - Braune Ansatzfarbe als Hair Stick mit Bürste Wasserdichte und Schweißdichte Graue Haare Abdecken & Haaransatz Präzise Kaschieren
- Price
- €7.08
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
Brands
30 rising
Sellers
65
Top-5 brand share
54%
Top 20: 92%
Top-5 click share
35%
Top 20: 78%
Open market
42%
- Stargazer14%
- Cover Your Gray12%
- L'Oreal Paris10%
- L'ORÉAL10%
- Eniyou9%
- Baorder4%
Haarmascara demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Haarmascara search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- haarmascara57K/yr
- haar mascara19K/yr
- syoss haarmascara17K/yr
- haarmascara dunkelbraun10K/yr
- hair mascara10K/yr
- haarmascara dunkelblond9K/yr
- haarmascara braun7K/yr
- haarmascara blond6K/yr
- syoss haar mascara3K/yr
- haarmaskara3K/yr
What reviews say buyers love and hate about Haarmascara
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Schöne Farben, schön für Kinder”
“Super Produkt”
“Super Deckkraft”
“Sehr einfach zu benutzen”
“Brauner Concealer für graue Haare”
What buyers complain about
70% of reviews“Farbe juckt”
“Funktioniert nicht”
“Meine Haare sind dunkler als vorher”
“Der hellblonde Puder hat nicht richtig abgedeckt”
“Klebt anfangs etwas”
Haarmascara return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Haarmascara questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
