Haarmascara

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €53K a year.

Searches, last 12 months

141K

Growth, 90 days vs prior 90

-9.7%

Conversion, latest week

4.0%

Market size, estimated

€53Ka year

Peak month

February1.3× the quietest month

Top search term

haarmascara57K searches a year

Listings sell for €9.36 on average, from €4.73 to €22.28. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €9.36 that is €936 to €2K a year per listing.

Average price

€9.36under the $15 to $100 sweet spot

Price range

€4.73–€22.28

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

€936–€2K

Returns

0.6%of orders · Amazon Germany median 1.1%

61% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 20.8% of listings are out of stock. The average listing ranks #193 within Haar Colorationen. It carries 1,351 reviews at 3.81 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

98%

Out of stock, average day

20.8%

Average rank

#193in Haar Colorationen

Average rating

3.81 starsAmazon Germany average 4.37 stars

Average reviews

1,351per listing

Listings tracked

46

19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months