Is haarmascara profitable to sell on Amazon Germany?

The niche generates €53K/yr across 46 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the haarmascara niche?

30 brands and 65 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in haarmascara?

Top complaints mined from reviews: Farbe, Funktionalität insgesamt, Eignung für gefärbtes Haar. The return rate is 0.6%.

When does demand for haarmascara peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the haarmascara niche?

Listings span €4.73–€22.28; the average listing price is €9.36 (sweet spot $15–$100). The average incumbent carries 1,351 reviews — the moat a new listing must climb.

haarmascara

Worth a look

Shows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Great54%

top-5 brand share — no brand owns this niche

Competition

Great35%

top-5 click share — an open shelf

Review moat

Good1,350.96

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Price range

Okay€4.73–€22.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€9.36

avg listing price — sweet spot $15–$100

Growth

Bad-9.7%

90-day search growth — must beat 0% to launch

Market size

Bad€53K

€53K/yr · 141K searches

Signals No Dominant Brand Quality Gap Out of Stock

According to Flapen's Amazon Germany niche tracking, haarmascara is a €53K/yr Amazon Germany market (141K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

haarmascara market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: €37K–€47K; units × avg price
Conversion rate: 4.0%
Avg BSR: #193
Page quality: 0%
Prime: 98%
Sponsored: 61%
Out of stock: 20.8%
Avg brand age: 47 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

35%

Top 20: 78%

Open market

42%

Stargazer14%
Cover Your Gray12%
L'Oreal Paris10%
L'ORÉAL10%
Eniyou9%
Baorder4%

Demand & seasonality

Weekly Amazon search volume, last 71 weeks — -9.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top haarmascara search terms

haarmascara57K/yr -9.6%2.5% conv.
haar mascara19K/yr -14.4%2.8% conv.
syoss haarmascara17K/yr -33.2%1.7% conv.
haarmascara dunkelbraun10K/yr +10.4%5.7% conv.
hair mascara10K/yr -8.5%2.8% conv.
haarmascara dunkelblond9K/yr +9.9%3.2% conv.
haarmascara braun7K/yr -9.4%4.7% conv.
haarmascara blond6K/yr +10.6%2.8% conv.
syoss haar mascara3K/yr -11.0%0.9% conv.
haarmaskara3K/yr -12.8%5.1% conv.

All search terms

Top haarmascara products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOréal Paris Kaschier-Mascara perfekt zum sofortigen und präzisen Kaschieren von weißem dünnem Haar und Schläfen 5 Biondo

L'ORÉAL€10.583.9★721 rev

Stargazer Products Every Day Haarmascara Dunkelbraun 1er Pack (1 x 20 g)

Stargazer€6.193.8★762 rev

Dynatron Grinda Cover your gray Brush-In Mascara dunkelbraun

Cover Your Gray€8.233.9★1,697 rev

2 Stück Haarmascara Grauhaarabdeckung Frauen Haar Mascara Haaransatz Kaschieren Graue Haare Abdecken Hair Mascara Hair Concealer Haaransatz Stift Schnelltrocknend Unisex Dunkelbraun 7 Milliliter

Eniyou€9.183.4★7 rev

Loreal Magic Retouch Precision Brush Haarfärbemittel Brown bis Mittelbraun 8 ml

L'Oreal Paris€22.284.0★130 rev

Newest

by launch date

3 Stück Haarmascara Dunkelbraun Haarfärbestift Haarwurzel-Grauhaar-Abdeckcreme Grauhaarabdeckung Frauen Haaransatz Stift Abwaschbar Grauhaar Abdeckstift für Täglichen Gebrauch & Unterwegs

OliveBreeze€7.471 rev

3mo ago

Haarmascara Kinder Haarkreide Auswaschbar Bunte Haarfarbe Pink

MINICO€5.792 rev

3mo ago

2 Stück Haarmascara Grauhaarabdeckung Frauen Haar Mascara Haaransatz Kaschieren Graue Haare Abdecken Hair Mascara Hair Concealer Haaransatz Stift Schnelltrocknend Unisex Dunkelbraun 7 Milliliter

Eniyou€9.187 rev

5mo ago

3 Pcs Haarmascara Haar Mascara Hair Mascara Haaransatz Kaschieren Grauhaarabdeckung Frauen Haaransatz Stift Haarfärbestift Waschbar Geeignet zum Abdecken Grauer Haare Kaffeebraun 15ml/Pcs

Eniyou€9.058 rev

6mo ago

Clawrex Haarmascara 4 ml Haar Mascara Haarfärbemittel - Braune Ansatzfarbe als Hair Stick mit Bürste Wasserdichte und Schweißdichte Graue Haare Abdecken & Haaransatz Präzise Kaschieren

Clawrex€7.082 rev

7mo ago

What buyers say about haarmascara

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe15%

“Schöne Farben, schön für Kinder”

Qualität insgesamt14%

“Super Produkt”

Abdeckung12%

“Super Deckkraft”

Benutzerfreundlichkeit8%

“Sehr einfach zu benutzen”

Eignung für gefärbtes Haar6%

“Brauner Concealer für graue Haare”

Einfache Anwendung5%

“Super anzuwenden”

Spaß/Unterhaltungserlebnis5%

“zum Spielen super”

Geschenk Zweck5%

“Schönes Geschenk für Kinder”

Preis-Leistungs-Verhältnis4%

“Das ist deutlich günstiger”

beworben Vs Tatsächliches Produkt4%

“Hält was es verspricht”

What buyers complain about

Farbe24%

“Farbe juckt”

Funktionalität insgesamt10%

“Funktioniert nicht”

Eignung für gefärbtes Haar7%

“Meine Haare sind dunkler als vorher”

Abdeckung7%

“Der hellblonde Puder hat nicht richtig abgedeckt”

Haftung/Klebrigkeit6%

“Klebt anfangs etwas”

Preis-Leistungs-Verhältnis6%

“Geldverschwendung”

Qualität insgesamt3%

“Sehr unzufrieden”

Haltbarkeit3%

“die Haltbarkeit lässt zu wünschen übrig.”

beworben Vs Tatsächliches Produkt3%

“Die Werbung ist völlig übertrieben”

Farbverblassen/Verfärbung3%

“Färbt höchstens die Kopfhaut”

Top return reasons

Farbe47%

Funktionalität insgesamt7%

Abdeckung7%

Eignung für gefärbtes Haar5%

beworben Vs Tatsächliches Produkt5%

Haftung/Klebrigkeit4%