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Haarkreide

Fail

Prices span $4.41–$9.63, mostly outside the sweet spot, so Haarkreide is a Fail.

Flapen Score
41
41 / 100
Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 47
Market size
€133K/yr350K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
74%top-5 click share · 12 brands · 15 sellers

Flapen Score

Haarkreide against its category

The dotted line is the Kosmetik average. Past it, Haarkreide is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haarkreide market on Amazon at a glance

Shoppers on Amazon Germany searched for Haarkreide 350K times last year and spent an estimated €133K. The top 5 brands take 80% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 350K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €133K a year.

Searches, last 12 months
350K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
5.0%
Market size, estimated
€133Ka year
Peak month
November1.9× the quietest month
Top search term
haarkreide118K searches a year

02 · Price

A sale here is worth €7.63.

Listings sell for €7.63 on average, from €4.41 to €9.63. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At €7.63 that is €10K to €11K a year per listing.

Average price
€7.63under the $15 to $100 sweet spot
Price range
€4.41–€9.63
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
€10K–€11K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #19 within Haar Colorationen. It carries 2,740 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#19in Haar Colorationen
Average rating
4.10 starsAmazon Germany average 4.37 stars
Average reviews
2,740per listing
Listings tracked
14

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Haarkreide products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

15

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

15%

  • Brand 129%
  • Brand 228%
  • Brand 310%
  • Brand 49%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 15%)

Demand

Haarkreide search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Haarkreide search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haarkreide118K/yr
  • haarkreide für mädchen118K/yr
  • haarkreide für kinder35K/yr
  • kinder haarfarbe13K/yr
  • haarfarbe kinder12K/yr
  • haarfarbe für kinder8K/yr
  • haarfarbe kinder auswaschbar10K/yr
  • haarkreide kinder7K/yr
  • haarkreide für dunkle haare8K/yr
  • hair chalk6K/yr

Reviews and returns

What reviews say buyers love and hate about Haarkreide

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Farbe”
21%of negative reviews mention “Farbe”
0.7%of orders come back
“Gelb färbt sich grünlich”
A buyer, on “Farbe”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Haarkreide questions

Answered from the same tracked data.