Is Haarkamm Haarschmuck profitable to sell on Amazon Germany?

Flapen scores Haarkamm Haarschmuck 54 out of 100 on Amazon Germany, a Maybe. Shoppers spend €22K a year across 81 tracked products. 1 of the 25 products launched in the last year cleared the first-year sales bar. Search demand grew -4.4% in the last 90 days.

How competitive is the Haarkamm Haarschmuck niche on Amazon Germany?

65 brands and 84 sellers compete in Haarkamm Haarschmuck on Amazon Germany. The top 5 Haarkamm Haarschmuck products take 24% of clicks, and the top 5 brands take 36%.

What do buyers complain about in Haarkamm Haarschmuck?

Haarkamm Haarschmuck buyers on Amazon Germany complain most about Eignung für kurzes Haar, Funktionalität insgesamt, and Qualität insgesamt. An estimated 0.8% of orders come back.

When does demand for Haarkamm Haarschmuck peak?

Search demand for Haarkamm Haarschmuck on Amazon Germany is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Haarkamm Haarschmuck niche?

Haarkamm Haarschmuck sells for €6.04 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.08 to €14.98. The average product has 367 reviews, the count a new listing must catch up to.

Haarkamm Haarschmuck

Maybe

An estimated 0.8% of orders come back. But prices span $3.08–$14.98, mostly outside the sweet spot, so Haarkamm Haarschmuck is a Maybe.

Filters No Dominant Brand

Flapen Score: 54
54 / 100Top 18% of 1,260 Kosmetik niches · +7 vs the category median of 47
Market size: €22K/yr164K searches / yr
90-day growth: -4.4%search demand this quarter
Competition: 24%top-5 click share · 65 brands · 84 sellers

Flapen Score

Haarkamm Haarschmuck against its category

The dotted line is the Kosmetik average. Past it, Haarkamm Haarschmuck is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Haarkamm Haarschmuck market on Amazon at a glance

Shoppers on Amazon Germany searched for Haarkamm Haarschmuck 164K times last year and spent an estimated €22K. The top 5 brands take 36% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €22K a year.

Searches, last 12 months: 164K
Growth, 90 days vs prior 90: -4.4%
Conversion, latest week: 2.2%
Market size, estimated: €22Ka year
Peak month: April1.4× the quietest month
Top search term: haarkamm zum stecken81K searches a year

02 · Price

A sale here is worth €6.04.

Listings sell for €6.04 on average, from €3.08 to €14.98. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €6.04 that is €0 to €604 a year per listing.

Average price: €6.04under the $15 to $100 sweet spot
Price range: €3.08–€14.98
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 0–100
Revenue per listing a year: €0–€604
Returns: 0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #276 within Haarschmuck. It carries 367 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 100%
Out of stock, average day: 17.4%
Average rank: #276in Haarschmuck
Average rating: 4.03 starsAmazon Germany average 4.37 stars
Average reviews: 367per listing
Listings tracked: 81

04 · Newcomers

1 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 25
Successful launches: 1Amazon's first-year sales bar
Average brand age: 31 months

Products

Top Haarkamm Haarschmuck products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

65 rising

Sellers

Top-5 brand share

36%

Top 20: 73%

Top-5 click share

24%

Top 20: 60%

Open market

60%

Brand 113%
Brand 28%
Brand 35%
Brand 45%
Brand 54%
Brand 64%

Demand

Haarkamm Haarschmuck search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Haarkamm Haarschmuck search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

haarkamm zum stecken81K/yr -9.3%1.9% conv.
haarkämme22K/yr -5.3%1.4% conv.
haarkämme zum stecken20K/yr -2.7%3.5% conv.
steckkamm haare16K/yr +4.7%1.9% conv.
steckkamm14K/yr +6.5%2.1% conv.
haarkämmchen7K/yr -5.1%3.6% conv.
haar steckkamm5K/yr +16.9%1.6% conv.

Reviews and returns

What reviews say buyers love and hate about Haarkamm Haarschmuck

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”

12%of negative reviews mention “Eignung für kurzes Haar”

0.8%of orders come back

“Super für kurzes Haar”

A buyer, on “Eignung für kurzes Haar”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Haarkamm Haarschmuck questions

Answered from the same tracked data.

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