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Haargummis Mädchen

Fail

Prices span $2.61–$8.42, mostly outside the sweet spot, so Haargummis Mädchen is a Fail.

Flapen Score
49
49 / 100
Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47
Market size
€120K/yr345K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
46%top-5 click share · 23 brands · 34 sellers

Flapen Score

Haargummis Mädchen against its category

The dotted line is the Kosmetik average. Past it, Haargummis Mädchen is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haargummis Mädchen market on Amazon at a glance

Shoppers on Amazon Germany searched for Haargummis Mädchen 345K times last year and spent an estimated €120K. The top 5 brands take 65% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €120K a year.

Searches, last 12 months
345K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
6.4%
Market size, estimated
€120Ka year
Peak month
November2.1× the quietest month
Top search term
haargummis mädchen277K searches a year

02 · Price

A sale here is worth €5.45.

Listings sell for €5.45 on average, from €2.61 to €8.42. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At €5.45 that is €3K to €4K a year per listing.

Average price
€5.45under the $15 to $100 sweet spot
Price range
€2.61–€8.42
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
€3K–€4K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #179 within Haarschmuck. It carries 725 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#179in Haarschmuck
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
725per listing
Listings tracked
31

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Haargummis Mädchen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

34

Top-5 brand share

65%

Top 20: 97%

Top-5 click share

46%

Top 20: 88%

Open market

32%

  • Brand 135%
  • Brand 215%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Haargummis Mädchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.1×

Search terms

Top Haargummis Mädchen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haargummis mädchen277K/yr
  • haargummi mädchen35K/yr
  • zopfgummis mädchen33K/yr

Reviews and returns

What reviews say buyers love and hate about Haargummis Mädchen

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Farbe”
23%of negative reviews mention “Haltbarkeit”
0.5%of orders come back
“reißen”
A buyer, on “Haltbarkeit”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Haargummis Mädchen questions

Answered from the same tracked data.