Haarglättungscreme
Haarglättungscreme shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47
Is Haarglättungscreme profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Haarglättungscreme is a €632K/yr Amazon Germany market (603K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 50/100.
Haarglättungscreme: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -6.7% over the last 90 days and 5.7% of searches end in a purchase.
€632K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 17 products
Top Haarglättungscreme products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Olaplex N.6 Bond Smoother: Eine Styling-Creme Für Krauses Haar Die Glättet Mit Feuchtigkeit Versorgt Und Haarbruch Reduziert 100 mL
- Price
- €15.01
- Rating
- 4.6/5
- Reviews
- 6,413
- Age
- 4y ago
COLOR WOW Dream Coat Supernatural Spray. Die Anti-Frizz-Ikone. Das ultimative Schutzschild gegen Feuchtigkeit 50ml
- Price
- €10.49
- Rating
- 3.9/5
- Reviews
- 11,394
- Age
- 7y ago
COLOR WOW Extra Strength Dream Coat Ultra-feuchtigkeitsspendende Anti-Frizz-Pflege. Glatte langanhaltende Ergebnisse 200ml.
- Price
- €23.89
- Rating
- 4.2/5
- Reviews
- 7,662
- Age
- 2y ago
COLOR WOW Dream Coat Supernatural Spray. Die Anti-Frizz-Ikone. Das ultimative Schutzschild gegen Feuchtigkeit 200ml
- Price
- €18.25
- Rating
- 4.2/5
- Reviews
- 95,710
- Age
- 8y ago
COLOR WOW Xtra Large Bombshell Volumizer Haarfestiger Schaum Feines Haar Haarstyling mit Hitzeschutz für Volles & Gesundes Haar Volume Lift Haarschaum Feines Haar 195ml
- Price
- €18.71
- Rating
- 3.9/5
- Reviews
- 27,287
- Age
- 5y ago
Trending
90-day click momentum
COLOR WOW Xtra Large Bombshell Volumizer 50ml
- Price
- €9.71
- Rating
- 3.9/5
- Reviews
- 4,785
- Age
- 1y ago
COLOR WOW Extra Strength Dream Coat Ultra-feuchtigkeitsspendende Anti-Frizz-Pflege. Glatte langanhaltende Ergebnisse 50ml.
- Price
- €15.60
- Rating
- 4.1/5
- Reviews
- 2,045
- Age
- 2y ago
COLOR WOW Xtra Large Bombshell Volumizer neue alkoholfreie Technologie für dauerhaftes Volumen und Dicke 350 ml
- Price
- €26.96
- Rating
- 4.4/5
- Reviews
- 148
- Age
- 3y ago
Color Wow Dream Coat Anti Frizz Spray für superglattes Haar Hitzeschutz für Haare hält bis zu 3 Haarwäschen Glanzspray für geschmeidige Haare 500ml
- Price
- €39.91
- Rating
- 4.4/5
- Reviews
- 393
- Age
- 7y ago
COLOR WOW Dream Coat Supernatural Spray. Die Anti-Frizz-Ikone. Das ultimative Schutzschild gegen Feuchtigkeit 50ml
- Price
- €10.49
- Rating
- 3.9/5
- Reviews
- 11,394
- Age
- 7y ago
Newest
by launch dateCOLOR WOW Xtra Large Bombshell Volumizer 50ml
- Price
- €9.71
- Rating
- 3.9/5
- Reviews
- 4,785
- Age
- 1y ago
COLOR WOW Money Mist: Luxuriöser schwereloser Leave-in-Conditioner für glänzendes edel aussehendes Haar 150 ml
- Price
- €22.81
- Rating
- 4.5/5
- Reviews
- 4,972
- Age
- 2y ago
Goldwell STYLESIGN HEAT STYLING GLÄTTENDES SERUM SPRAY ideal für alle Haarstrukturen 100ml
- Price
- €12.22
- Rating
- 4.7/5
- Reviews
- 326
- Age
- 2y ago
COLOR WOW Extra Strength Dream Coat Ultra-feuchtigkeitsspendende Anti-Frizz-Pflege. Glatte langanhaltende Ergebnisse 50ml.
- Price
- €15.60
- Rating
- 4.1/5
- Reviews
- 2,045
- Age
- 2y ago
COLOR WOW Extra Strength Dream Coat Ultra-feuchtigkeitsspendende Anti-Frizz-Pflege. Glatte langanhaltende Ergebnisse 200ml.
- Price
- €23.89
- Rating
- 4.2/5
- Reviews
- 7,662
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 flat
Sellers
64
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- COLOR WOW71%
- Olaplex27%
- Goldwell2%
- Open — no brand owns it (0%)
Haarglättungscreme demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 6.2×
Top Haarglättungscreme search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wow255K/yr
- wow haarprodukte101K/yr
- color wow72K/yr
- olaplex 662K/yr
- color wow dream coat24K/yr
- wow dream coat22K/yr
- glättungscreme haare9K/yr
- olaplex no 67K/yr
- glättungsspray6K/yr
- glättungscreme6K/yr
What reviews say buyers love and hate about Haarglättungscreme
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“6 macht die Haare sofort weich, frizzfrei und mega smooth – ohne zu beschweren”
“Super Produkt”
“Beste Haaröl”
“Für Styling oder als Finish wirklich top”
“Schöner Duft”
What buyers complain about
68% of reviews“Das Preis-Leistungs-Verhältnis stimmt nicht”
“Nicht so gut wie No 7”
“Haare zerstört”
“Haare wirken aber schnell fettig.”
“kommt gar nichts raus.”
Haarglättungscreme return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Haarglättungscreme questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
