Haarglättungscreme
MaybeAn estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so Haarglättungscreme is a Maybe.
- Flapen Score
- 50 / 100Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 4750
- Market size
- €632K/yr603K searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 74%top-5 click share · 3 brands · 64 sellers
Flapen Score
Haarglättungscreme against its category
The dotted line is the Kosmetik average. Past it, Haarglättungscreme is stronger. Inside it, weaker.
Market
The Haarglättungscreme market on Amazon at a glance
Shoppers on Amazon Germany searched for Haarglättungscreme 603K times last year and spent an estimated €632K. All 3 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 603K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €632K a year.
- Searches, last 12 months
- 603K
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 5.7%
- Market size, estimated
- €632Ka year
- Peak month
- May6.2× the quietest month
- Top search term
- wow255K searches a year
02 · Price
A sale here is worth €18.55.
Listings sell for €18.55 on average, from €9.71 to €39.91. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At €18.55 that is €28K to €37K a year per listing.
- Average price
- €18.55inside the $15 to $100 sweet spot
- Price range
- €9.71–€39.91
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- €28K–€37K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #576 within Haarstyling Produkte. It carries 13,418 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #576in Haarstyling Produkte
- Average rating
- 4.26 starsAmazon Germany average 4.37 stars
- Average reviews
- 13,418per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Haarglättungscreme products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Olaplex N.6 Bond Smoother: Eine Styling-Creme Für Krauses Haar Die Glättet Mit Feuchtigkeit Versorgt Und Haarbruch Reduziert 100 mL
- Price
- €15.01
- Rating
- 4.6/5
- Reviews
- 6,413
- Age
- 4y ago

COLOR WOW Dream Coat Supernatural Spray. Die Anti-Frizz-Ikone. Das ultimative Schutzschild gegen Feuchtigkeit 50ml
- Price
- €10.49
- Rating
- 3.9/5
- Reviews
- 11,394
- Age
- 7y ago

COLOR WOW Extra Strength Dream Coat Ultra-feuchtigkeitsspendende Anti-Frizz-Pflege. Glatte langanhaltende Ergebnisse 200ml.
- Price
- €23.89
- Rating
- 4.2/5
- Reviews
- 7,662
- Age
- 2y ago

COLOR WOW Dream Coat Supernatural Spray. Die Anti-Frizz-Ikone. Das ultimative Schutzschild gegen Feuchtigkeit 200ml
- Price
- €18.25
- Rating
- 4.2/5
- Reviews
- 95,710
- Age
- 8y ago

COLOR WOW Xtra Large Bombshell Volumizer Haarfestiger Schaum Feines Haar Haarstyling mit Hitzeschutz für Volles & Gesundes Haar Volume Lift Haarschaum Feines Haar 195ml
- Price
- €18.71
- Rating
- 3.9/5
- Reviews
- 27,287
- Age
- 5y ago
Trending
estimated 90-day click momentum
COLOR WOW Xtra Large Bombshell Volumizer 50ml
- Price
- €9.71
- Rating
- 3.9/5
- Reviews
- 4,785
- Age
- 1y ago

COLOR WOW Extra Strength Dream Coat Ultra-feuchtigkeitsspendende Anti-Frizz-Pflege. Glatte langanhaltende Ergebnisse 50ml.
- Price
- €15.60
- Rating
- 4.1/5
- Reviews
- 2,045
- Age
- 2y ago

COLOR WOW Xtra Large Bombshell Volumizer neue alkoholfreie Technologie für dauerhaftes Volumen und Dicke 350 ml
- Price
- €26.96
- Rating
- 4.4/5
- Reviews
- 148
- Age
- 3y ago

Color Wow Dream Coat Anti Frizz Spray für superglattes Haar Hitzeschutz für Haare hält bis zu 3 Haarwäschen Glanzspray für geschmeidige Haare 500ml
- Price
- €39.91
- Rating
- 4.4/5
- Reviews
- 393
- Age
- 7y ago

COLOR WOW Dream Coat Supernatural Spray. Die Anti-Frizz-Ikone. Das ultimative Schutzschild gegen Feuchtigkeit 50ml
- Price
- €10.49
- Rating
- 3.9/5
- Reviews
- 11,394
- Age
- 7y ago
Newest
by launch date
COLOR WOW Xtra Large Bombshell Volumizer 50ml
- Price
- €9.71
- Rating
- 3.9/5
- Reviews
- 4,785
- Age
- 1y ago

COLOR WOW Money Mist: Luxuriöser schwereloser Leave-in-Conditioner für glänzendes edel aussehendes Haar 150 ml
- Price
- €22.81
- Rating
- 4.5/5
- Reviews
- 4,972
- Age
- 2y ago

Goldwell STYLESIGN HEAT STYLING GLÄTTENDES SERUM SPRAY ideal für alle Haarstrukturen 100ml
- Price
- €12.22
- Rating
- 4.7/5
- Reviews
- 326
- Age
- 2y ago

COLOR WOW Extra Strength Dream Coat Ultra-feuchtigkeitsspendende Anti-Frizz-Pflege. Glatte langanhaltende Ergebnisse 50ml.
- Price
- €15.60
- Rating
- 4.1/5
- Reviews
- 2,045
- Age
- 2y ago

COLOR WOW Extra Strength Dream Coat Ultra-feuchtigkeitsspendende Anti-Frizz-Pflege. Glatte langanhaltende Ergebnisse 200ml.
- Price
- €23.89
- Rating
- 4.2/5
- Reviews
- 7,662
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
64
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- COLOR WOW71%
- Olaplex27%
- Goldwell2%
- Open — no brand owns it (0%)
Demand
Haarglättungscreme search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 6.2×
Search terms
Top Haarglättungscreme search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wow255K/yr
- wow haarprodukte101K/yr
- color wow72K/yr
- olaplex 662K/yr
- color wow dream coat24K/yr
- wow dream coat22K/yr
- glättungscreme haare9K/yr
- olaplex no 67K/yr
- glättungsspray6K/yr
- glättungscreme6K/yr
Reviews and returns
What reviews say buyers love and hate about Haarglättungscreme
We read the reviews and the return reasons for every product selling here.
“Das Preis-Leistungs-Verhältnis stimmt nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Haarglättungscreme questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









