Is haarglättungscreme profitable to sell on Amazon Germany?

The niche generates €632K/yr across 17 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the haarglättungscreme niche?

3 brands and 64 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in haarglättungscreme?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Haarverwandt. The return rate is 0.3%.

When does demand for haarglättungscreme peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 6.2× the quietest.

What does it cost to enter the haarglättungscreme niche?

Listings span €9.71–€39.91; the average listing price is €18.55 (sweet spot $15–$100). The average incumbent carries 13,418 reviews — the moat a new listing must climb.

haarglättungscreme

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great€18.55

avg listing price — sweet spot $15–$100

Price range

Great€9.71–€39.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good€632K

€632K/yr · 603K searches

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-6.7%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

Review moat

Bad13,417.82

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, haarglättungscreme is a €632K/yr Amazon Germany market (603K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

haarglättungscreme market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: €464K–€557K; units × avg price
Conversion rate: 5.7%
Avg BSR: #576
Page quality: 0%
Prime: 88%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

COLOR WOW71%
Olaplex27%
Goldwell2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 6.2×

Open Trend

Top haarglättungscreme search terms

wow255K/yr -22.6%0.3% conv.
wow haarprodukte101K/yr -5.0%3.6% conv.
color wow72K/yr +10.4%2.3% conv.
olaplex 662K/yr -10.8%20.3% conv.
color wow dream coat24K/yr +113.1%6.1% conv.
wow dream coat22K/yr +85.3%6.0% conv.
glättungscreme haare9K/yr -1.9%0.6% conv.
olaplex no 67K/yr -1.4%15.9% conv.
glättungsspray6K/yr +68.1%0.5% conv.
glättungscreme6K/yr +5.9%0.1% conv.

All search terms

Top haarglättungscreme products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Olaplex N.6 Bond Smoother: Eine Styling-Creme Für Krauses Haar Die Glättet Mit Feuchtigkeit Versorgt Und Haarbruch Reduziert 100 mL

Olaplex€15.014.6★6,413 rev

COLOR WOW Dream Coat Supernatural Spray. Die Anti-Frizz-Ikone. Das ultimative Schutzschild gegen Feuchtigkeit 50ml

COLOR WOW€10.493.9★11,394 rev

COLOR WOW Extra Strength Dream Coat Ultra-feuchtigkeitsspendende Anti-Frizz-Pflege. Glatte langanhaltende Ergebnisse 200ml.

COLOR WOW€23.894.2★7,662 rev

COLOR WOW Dream Coat Supernatural Spray. Die Anti-Frizz-Ikone. Das ultimative Schutzschild gegen Feuchtigkeit 200ml

COLOR WOW€18.254.2★95,710 rev

COLOR WOW Xtra Large Bombshell Volumizer Haarfestiger Schaum Feines Haar Haarstyling mit Hitzeschutz für Volles & Gesundes Haar Volume Lift Haarschaum Feines Haar 195ml

COLOR WOW€18.713.9★27,287 rev

Newest

by launch date

COLOR WOW Xtra Large Bombshell Volumizer 50ml

COLOR WOW€9.714,785 rev

1y ago

COLOR WOW Money Mist: Luxuriöser schwereloser Leave-in-Conditioner für glänzendes edel aussehendes Haar 150 ml

COLOR WOW€22.814,972 rev

2y ago

Goldwell STYLESIGN HEAT STYLING GLÄTTENDES SERUM SPRAY ideal für alle Haarstrukturen 100ml

Goldwell€12.22326 rev

2y ago

COLOR WOW Extra Strength Dream Coat Ultra-feuchtigkeitsspendende Anti-Frizz-Pflege. Glatte langanhaltende Ergebnisse 50ml.

COLOR WOW€15.602,045 rev

2y ago

COLOR WOW Extra Strength Dream Coat Ultra-feuchtigkeitsspendende Anti-Frizz-Pflege. Glatte langanhaltende Ergebnisse 200ml.

COLOR WOW€23.897,662 rev

2y ago

What buyers say about haarglättungscreme

What buyers praise and complain about, mined from review topics.

What buyers love

Weiches Gefühl14%

“6 macht die Haare sofort weich, frizzfrei und mega smooth – ohne zu beschweren”

Qualität insgesamt13%

“Super Produkt”

Eignung Glattes Haar8%

“Beste Haaröl”

Haarstyling8%

“Für Styling oder als Finish wirklich top”

Geruch8%

“Schöner Duft”

Helligkeit/Glanz/Glühen8%

“7 Bonding Hair Oil einfach wow ✨ extra Glanz, perfekte Geschmeidigkeit und ein mega angenehmer Duft”

Preis-Leistungs-Verhältnis5%

“sein Geld wert”

Ölig/fettig5%

“Das beste Pflegeöl, das ich kenne”

beworben Vs Tatsächliches Produkt4%

“Hält was es verspricht”

Eignung für lockiges Haar4%

“Das anti Frizz Spray hilft mir bei dünnem Haar das lockig eher krausig ist”

What buyers complain about

Preis-Leistungs-Verhältnis28%

“Das Preis-Leistungs-Verhältnis stimmt nicht”

Qualität insgesamt7%

“Nicht so gut wie No 7”

Haarverwandt6%

“Haare zerstört”

Ölig/fettig6%

“Haare wirken aber schnell fettig.”

Funktionalität insgesamt6%

“kommt gar nichts raus.”

Helligkeit/Glanz/Glühen4%

“Es fehlte sowohl an Glanz als auch an einem sichtbaren Pflegeergebnis”

Haftung/Klebrigkeit4%

“Schrecklich klebrig”

Geruch3%

“Stinkt und macht klebrige, babbige Haare”

Gesamtgröße3%

“total kleine Grösse”

Produktzustand2%

“Benutzt”

Top return reasons

Eignung für kurzes Haar13%

Gesamtgröße13%

Ölig/fettig10%

Funktionalität insgesamt10%

Produktzustand8%

Geruch8%

Defekt Material/Teile7%

beworben Vs Tatsächliches Produkt6%

Preis-Leistungs-Verhältnis5%

Feucht/Trocken5%

Common questions

Is haarglättungscreme profitable to sell on Amazon Germany?: The niche generates €632K/yr across 17 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the haarglättungscreme niche?: 3 brands and 64 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in haarglättungscreme?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Haarverwandt. The return rate is 0.3%.
When does demand for haarglättungscreme peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 6.2× the quietest.
What does it cost to enter the haarglättungscreme niche?: Listings span €9.71–€39.91; the average listing price is €18.55 (sweet spot $15–$100). The average incumbent carries 13,418 reviews — the moat a new listing must climb.

haarglättungscreme

haarglättungscreme market data

Competition & brand share

Demand & seasonality

Top haarglättungscreme search terms

Top haarglättungscreme products on Amazon

Top sellers

Newest

Trending

What buyers say about haarglättungscreme

What buyers love

What buyers complain about

Top return reasons

Common questions

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