Is haargel profitable to sell on Amazon Germany?

The niche generates €328K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the haargel niche?

14 brands and 139 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in haargel?

Top complaints mined from reviews: Haarverwandt, Haftung/Klebrigkeit, Preis-Leistungs-Verhältnis. The return rate is 0.1%.

When does demand for haargel peak?

Demand peaks in Jul; the busiest month runs 1.7× the quietest.

What does it cost to enter the haargel niche?

Listings span €2.17–€32.20; the average listing price is €8.13 (sweet spot $15–$100). The average incumbent carries 6,801 reviews — the moat a new listing must climb.

haargel

Worth a look

Shows low returns (0.1%), but soft demand (-4.4% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Price range

Good€2.17–€32.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€328K

€328K/yr · 411K searches

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.4%

90-day search growth — must beat 0% to launch

Review moat

Bad6,801.21

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad€8.13

avg listing price — sweet spot $15–$100

According to Flapen's Amazon Germany niche tracking, haargel is a €328K/yr Amazon Germany market (411K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

haargel market data

Units sold / yr: 40K–50K; avg 750–1,000/product
Revenue / yr: €325K–€407K; units × avg price
Conversion rate: 9.8%
Avg BSR: #16
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 1.0%
Avg brand age: 79 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

139

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

15%

WELLA40%
Wella Professionals17%
Wellaflex13%
TAFT7%
Eco Style5%
L'Oréal Men Expert4%
Open — no brand owns it (8 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.7×

Open Trend

Top haargel search terms

haargel119K/yr -6.4%4.7% conv.
haargel herren99K/yr -2.6%6.4% conv.
haargel frauen30K/yr -5.9%6.1% conv.
pearl styler wella25K/yr +6.9%22.8% conv.
wella pearl styler20K/yr -3.0%23.8% conv.
hair gel16K/yr +9.5%2.1% conv.
haar gel15K/yr +0.8%2.7% conv.
haargel männer12K/yr -17.8%5.6% conv.
haar gel männer12K/yr -17.3%3.9% conv.
styling gel9K/yr -5.1%2.3% conv.

All search terms

Top haargel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wella EIMI Pearl Styler Haargel mit perlglänzendem Finish und UV-Schutz schnell einziehendes Styling Gel mit flexiblem starkem Halt für ein texturiertes Styling 1 x 100 ml

WELLA€5.984.6★1,737 rev

Wellaflex Men All-Day Definition Gel | Ultra starker Halt Styling Haargel | Veganes Haargel | Dermatologisch getestet & frei von Silikonen | 150ml

Wellaflex€2.374.5★488 rev

3 x Wella Styling Pearl Styler Styling Gel XXL 150 ml.

WELLA€18.204.8★2,238 rev

2er Pearl Styler XXL Styling Gel EIMI Wella Professionals starker Halt 150 ml

Wella Professionals€13.654.7★1,331 rev

LOréal Men Expert Neat Look Styling Gel für Männer Haargel für gepflegte und natürliche Haarstylings Herren Haarstyling für ein mattes Finish InvisiControl 1 x 150 ml

L'Oréal Men Expert€3.044.6★902 rev

Newest

by launch date

Schwarzkopf TAFT Gel Super Kleber (150ml) Haargel mit sofortiger Haftung für einen Klebstoff-ähnlichen Halt schonend für Haar und Kopfhaut veganes Haarstyling-Gel

TAFT€2.4687 rev

8mo ago

Schwarzkopf TAFT Gel Power Invisible Styling (150 ml) Haargel ohne Verkleben und Beschweren sanft zum Haar und zur Kopfhaut veganes Haarstyling-Gel

TAFT€2.5249 rev

8mo ago

Schwarzkopf TAFT Gel Power (150 ml) Haargel für bis zu 48 Stunden starken Halt sanft zu Haar und Kopfhaut veganes Gel

TAFT€2.43161 rev

2y ago

Goldwell StyleSign Texture Lagoom Jam Styling Gel Extra starker Halt & Volumen für alle Haarstrukturen 150 ml

Goldwell€9.71669 rev

2y ago

Wellaflex Men All-Day Definition Gel | Ultra starker Halt Styling Haargel | Veganes Haargel | Dermatologisch getestet & frei von Silikonen | 150ml

Wellaflex€2.37488 rev

2y ago

What buyers say about haargel

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt16%

“Super Produkt”

Haarstyling11%

“Styling”

Geruch10%

“Schöner Duft”

Preis-Leistungs-Verhältnis7%

“Top Produkt - super Preis Leistung”

Haftung/Klebrigkeit7%

“Superkleber klebt super”

Haltbarkeit7%

“hält”

beworben Vs Tatsächliches Produkt6%

“hält was versprochen wird”

Eignung Glattes Haar6%

“Beste haircreme”

Benutzerfreundlichkeit4%

“Ich bin dabei gleich durch seine einfache Handhabung und den angenehmen, recht dezenten Duft, der ein wenig an Kaugummi erinnert (zumindest meiner Nase nach), überzeugt worden.”

Griff3%

“Prima Grip Cream”

What buyers complain about

Haarverwandt16%

“Haar Formcreame”

Haftung/Klebrigkeit14%

“Gibt wenig Halt”

Preis-Leistungs-Verhältnis10%

“Schade, dass die Forming Cream so teuer ist”

Geruch8%

“Extrem stark riechende Paste”

Eignung für kurzes Haar5%

“super für kurze Haare”

Hartes Gefühl2%

“wird hart wie Gel”

Textur/Konsistenz – insgesamt2%

“Konsistenz stimmt nicht”

Feucht/Trocken2%

“Das ist vermutlich auch der Grund, warum es nicht so schnell trocknet”

Griff2%

“schlecht für Halt”

Inhaltsstoffe – insgesamt1%

“Enthält Schadstoffe”

Top return reasons

Geruch13%

Qualität insgesamt12%

Preis-Leistungs-Verhältnis8%

Hartes Gefühl7%

Eignung für kurzes Haar7%

Defekt Material/Teile6%

Funktionalität insgesamt5%

Haftung/Klebrigkeit5%

beworben Vs Tatsächliches Produkt5%

Eignung Glattes Haar3%

Common questions

Is haargel profitable to sell on Amazon Germany?: The niche generates €328K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the haargel niche?: 14 brands and 139 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in haargel?: Top complaints mined from reviews: Haarverwandt, Haftung/Klebrigkeit, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
When does demand for haargel peak?: Demand peaks in Jul; the busiest month runs 1.7× the quietest.
What does it cost to enter the haargel niche?: Listings span €2.17–€32.20; the average listing price is €8.13 (sweet spot $15–$100). The average incumbent carries 6,801 reviews — the moat a new listing must climb.

haargel

haargel market data

Competition & brand share

Demand & seasonality

Top haargel search terms

Top haargel products on Amazon

Top sellers

Newest

Trending

What buyers say about haargel

What buyers love

What buyers complain about

Top return reasons

Common questions

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