Haargel
Haargel shows low returns (0.1%), but soft demand (-4.4% this quarter) keeps it on the watch list.
Flapen Score
Top 26% of 1,260 Kosmetik niches · +5 vs the category median of 47
Is Haargel profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Haargel is a €328K/yr Amazon Germany market (411K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.
Haargel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.4% over the last 90 days and 9.8% of searches end in a purchase.
€328K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 28 products
Top Haargel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wella EIMI Pearl Styler Haargel mit perlglänzendem Finish und UV-Schutz schnell einziehendes Styling Gel mit flexiblem starkem Halt für ein texturiertes Styling 1 x 100 ml
- Price
- €5.98
- Rating
- 4.6/5
- Reviews
- 1,737
- Age
- 15y ago
Wellaflex Men All-Day Definition Gel | Ultra starker Halt Styling Haargel | Veganes Haargel | Dermatologisch getestet & frei von Silikonen | 150ml
- Price
- €2.37
- Rating
- 4.5/5
- Reviews
- 488
- Age
- 2y ago
3 x Wella Styling Pearl Styler Styling Gel XXL 150 ml.
- Price
- €18.20
- Rating
- 4.8/5
- Reviews
- 2,238
- Age
- 14y ago
2er Pearl Styler XXL Styling Gel EIMI Wella Professionals starker Halt 150 ml
- Price
- €13.65
- Rating
- 4.7/5
- Reviews
- 1,331
- Age
- 10y ago
LOréal Men Expert Neat Look Styling Gel für Männer Haargel für gepflegte und natürliche Haarstylings Herren Haarstyling für ein mattes Finish InvisiControl 1 x 150 ml
- Price
- €3.04
- Rating
- 4.6/5
- Reviews
- 902
- Age
- 6y ago
Trending
90-day click momentum
Schwarzkopf TAFT Gel Power Invisible Styling (150 ml) Haargel ohne Verkleben und Beschweren sanft zum Haar und zur Kopfhaut veganes Haarstyling-Gel
- Price
- €2.52
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 8mo ago
Wella EIMI Grip Cream Professionelle Stylingcreme mit brasilianischem Carnauba-Wachs weiche texturierende Haarcreme für ein definiertes Haarstyling 1 x 75 ml
- Price
- €6.47
- Rating
- 4.5/5
- Reviews
- 2,129
- Age
- 11y ago
Schwarzkopf TAFT Gel Super Kleber (150ml) Haargel mit sofortiger Haftung für einen Klebstoff-ähnlichen Halt schonend für Haar und Kopfhaut veganes Haarstyling-Gel
- Price
- €2.46
- Rating
- 4.7/5
- Reviews
- 87
- Age
- 8mo ago
Wella EIMI Pearl Styler Haargel mit perlglänzendem Finish und UV-Schutz schnell einziehendes Styling Gel mit flexiblem starkem Halt für ein texturiertes Styling 1 x 100 ml
- Price
- €5.98
- Rating
- 4.6/5
- Reviews
- 1,737
- Age
- 15y ago
Schwarzkopf TAFT Gel Power (150 ml) Haargel für bis zu 48 Stunden starken Halt sanft zu Haar und Kopfhaut veganes Gel
- Price
- €2.43
- Rating
- 4.8/5
- Reviews
- 161
- Age
- 2y ago
Newest
by launch dateSchwarzkopf TAFT Gel Super Kleber (150ml) Haargel mit sofortiger Haftung für einen Klebstoff-ähnlichen Halt schonend für Haar und Kopfhaut veganes Haarstyling-Gel
- Price
- €2.46
- Rating
- 4.7/5
- Reviews
- 87
- Age
- 8mo ago
Schwarzkopf TAFT Gel Power Invisible Styling (150 ml) Haargel ohne Verkleben und Beschweren sanft zum Haar und zur Kopfhaut veganes Haarstyling-Gel
- Price
- €2.52
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 8mo ago
Schwarzkopf TAFT Gel Power (150 ml) Haargel für bis zu 48 Stunden starken Halt sanft zu Haar und Kopfhaut veganes Gel
- Price
- €2.43
- Rating
- 4.8/5
- Reviews
- 161
- Age
- 2y ago
Goldwell StyleSign Texture Lagoom Jam Styling Gel Extra starker Halt & Volumen für alle Haarstrukturen 150 ml
- Price
- €9.71
- Rating
- 4.4/5
- Reviews
- 669
- Age
- 2y ago
Wellaflex Men All-Day Definition Gel | Ultra starker Halt Styling Haargel | Veganes Haargel | Dermatologisch getestet & frei von Silikonen | 150ml
- Price
- €2.37
- Rating
- 4.5/5
- Reviews
- 488
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
139
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
46%
Top 20: 89%
Open market
15%
- WELLA40%
- Wella Professionals17%
- Wellaflex13%
- TAFT7%
- Eco Style5%
- L'Oréal Men Expert4%
- Open — no brand owns it (8 brands, 15%)
Haargel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 1.7×
Top Haargel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- haargel119K/yr
- haargel herren99K/yr
- haargel frauen30K/yr
- pearl styler wella25K/yr
- wella pearl styler20K/yr
- hair gel16K/yr
- haar gel15K/yr
- haargel männer12K/yr
- haar gel männer12K/yr
- styling gel9K/yr
What reviews say buyers love and hate about Haargel
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Super Produkt”
“Styling”
“Schöner Duft”
“Top Produkt - super Preis Leistung”
“Superkleber klebt super”
What buyers complain about
62% of reviews“Haar Formcreame”
“Gibt wenig Halt”
“Schade, dass die Forming Cream so teuer ist”
“Extrem stark riechende Paste”
“super für kurze Haare”
Haargel return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Haargel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
