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Haarfestiger Spray

Fail

The top 5 brands take 100% of clicks, so Haarfestiger Spray is a Fail.

Flapen Score
46
46 / 100
Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47
Market size
€45K/yr37K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
50%top-5 click share · 3 brands · 101 sellers

Flapen Score

Haarfestiger Spray against its category

The dotted line is the Kosmetik average. Past it, Haarfestiger Spray is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haarfestiger Spray market on Amazon at a glance

Shoppers on Amazon Germany searched for Haarfestiger Spray 37K times last year and spent an estimated €45K. All 3 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
7.5%
Market size, estimated
€45Ka year
Peak month
November1.7× the quietest month
Top search term
loreal haarspray14K searches a year

02 · Price

A sale here is worth €16.04.

Listings sell for €16.04 on average, from €2.41 to €48.61. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €16.04 that is €0 to €2K a year per listing.

Average price
€16.04inside the $15 to $100 sweet spot
Price range
€2.41–€48.61
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #130 within Haarstyling Produkte. It carries 983 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
87%
Out of stock, average day
7.1%
Average rank
#130in Haarstyling Produkte
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
983per listing
Listings tracked
30

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 105 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
105 months

Products

Top Haarfestiger Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

101

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

0%

  • Brand 173%
  • Brand 224%
  • Brand 33%

Demand

Haarfestiger Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Haarfestiger Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loreal haarspray14K/yr
  • loreal tecni art10K/yr
  • tecni art loreal9K/yr
  • haarspray loreal2K/yr
  • loreal tecni art haarspray2K/yr

Reviews and returns

What reviews say buyers love and hate about Haarfestiger Spray

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Geruch”
20%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.2%of orders come back
“Man könnte es aber preislich mal etwas reduzieren”
A buyer, on “Preis-Leistungs-Verhältnis”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Haarfestiger Spray questions

Answered from the same tracked data.