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Haarfestiger Spray

brand-locked demand (top 5 brands take 100% of clicks) — Haarfestiger Spray doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47

Market size 11Growth 15Conversion 77Competition 58Returns 99Price range 73Avg price 78Brand share 0Review moat 63Quality gap 52
This niche Category average · 1,260 niches

Is Haarfestiger Spray profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Haarfestiger Spray is a €45K/yr Amazon Germany market (37K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 46/100.

Haarfestiger Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.3% over the last 90 days and 7.5% of searches end in a purchase.

€45K

revenue / yr

Units sold / yr3K
Search volume / yr-20.3%37K
Conversion rate7.5%
Avg price€16.04

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 101
Top-5 product click share50%
Open market0%
Avg brand age105 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement63%
New entrants (1y)3· 2 succeeded
Avg rating4.4★
Avg reviews983

Top Haarfestiger Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€4K€5K€7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

101

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

0%

  • L'Oréal Professionnel Paris73%
  • L'Oreal Paris24%
  • L'ORÉAL3%

Haarfestiger Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume37KCVR7.5%Products30Brands3Top 5 Brands100%OOS Rate7.1%Rating4.4★Reviews983Avg BSR#130
2K1KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Top Haarfestiger Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • loreal haarspray14K/yr
  • loreal tecni art10K/yr
  • tecni art loreal9K/yr
  • haarspray loreal2K/yr
  • loreal tecni art haarspray2K/yr

What reviews say buyers love and hate about Haarfestiger Spray

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Geruch19%

riechen gut.

Haarstyling14%

Ideal für sleek Styles oder aufwendige Hairstyles

Qualität insgesamt12%

Super Produkt

Benutzerfreundlichkeit5%

Leichte Handhabung

Preis-Leistungs-Verhältnis4%

Guter Preis

What buyers complain about

66% of reviews
Preis-Leistungs-Verhältnis20%

Man könnte es aber preislich mal etwas reduzieren

Geruch12%

Stinkt

beworben Vs Tatsächliches Produkt6%

Hält nicht was es verspricht

Haarverwandt5%

Das Haar wirkt nach der Anwendung teilweise etwas beschwert, statt wirklich luftiger oder voluminöser zu werden

Stärke5%

Wenig starker Halt

Haarfestiger Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1beworben Vs Tatsächliches Produkt
12%
2Geruch
12%
3Haftung/Klebrigkeit
10%
4Produktzustand
7%
5Auslaufsicher
7%

Common Haarfestiger Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Haarfestiger Spray 46/100 on Amazon Germany — Skip it. The niche generates €45K/yr across 30 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -20.3% over the last 90 days.
Search demand for Haarfestiger Spray on Amazon Germany peaks in Oct–Nov, where the busiest month runs 1.7× the quietest.