How competitive is the Haarfarbenentferner niche on Amazon Germany?

12 brands and 85 sellers compete in Haarfarbenentferner on Amazon Germany. The top 5 Haarfarbenentferner products take 62% of clicks and its top 5 brands hold 69% of demand.

What do buyers complain about in Haarfarbenentferner?

Haarfarbenentferner buyers on Amazon Germany complain most about Geruch, Farbe, Funktionalität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Haarfarbenentferner niche?

Haarfarbenentferner sells for €13.12 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €7.01–€24.99. The average incumbent carries 1,076 reviews — the moat a new listing must climb.

Haarfarbenentferner

a small market ($68K/yr) — Haarfarbenentferner doesn't clear our bar today.

Signals Quality Gap

Flapen Score

Skip it

Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47

This niche Category average · 1,260 niches

Is Haarfarbenentferner profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Haarfarbenentferner is a €68K/yr Amazon Germany market (212K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 49/100.

Haarfarbenentferner: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.1% over the last 90 days and 2.5% of searches end in a purchase.

€68K

revenue / yr

Units sold / yr10K

Search volume / yr-7.1%212K

Conversion rate2.5%

Avg price€13.12

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers12 · 85

Top-5 product click share62%

Open market31%

Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 15 products

Top Haarfarbenentferner products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Vips Prestige Haarfarben-Entferner | Entfernt permanente Haarfarbe ohne Blondierung | Für dunkles & gefärbtes Haar | Ideal zur Farbkorrektur

Price: €8.30
Rating: 3.9/5
Reviews: 1,488
Age: 8y ago

LORÉAL Professionnel Efassor Farbabzug 28g für alle Haarfarben

Price: €7.01
Rating: 4.0/5
Reviews: 512
Age: 7y ago

FRAMAR Haarfarbe Entferner Gefärbte Haare - Farbentferner Haarfarbe Haarfarbenentferner Für Gefärbte Haare Color Remover Haare Haare Färben Zubehör Haarentfärber Hair Color Remover - 100 Tücher

Price: €7.58
Rating: 4.3/5
Reviews: 181
Age: 8y ago

POWERTOOLS - COS das Original-Color-Out-System I Garantiert authentische Originalformel I Entfernt sicher semi- und permanente Haarfarbe I Ammoniakfrei - 2x 118 ml

Price: €24.99
Rating: 3.5/5
Reviews: 1,418
Age: 11y ago

Revlon Color Remover - Preparat Do Korekty Koloru 2 X 100 ml

Price: €18.78
Rating: 4.3/5
Reviews: 457
Age: 6y ago

Newest

by launch date

KERALOCK Haar-Entfärber

Price: €8.32
Rating: 4.5/5
Reviews: 8
Age: 4y ago

Goldwell Elumen Clean Farbentferner 250 ml

Price: €13.76
Rating: 4.2/5
Reviews: 1,401
Age: 6y ago

Revlon Color Remover - Preparat Do Korekty Koloru 2 X 100 ml

Price: €18.78
Rating: 4.3/5
Reviews: 457
Age: 6y ago

Schwarzkopf SKP COLOR REMOVER 10X30G INT

Price: €18.39
Rating: 4.1/5
Reviews: 633
Age: 7y ago

Vips Prestige Be Extreme | 2XL Haarentfärber Ohne Ammoniak | Haaraufheller | Hellt um bis zu 7 Töne auf | Pflegt und Schützt Ihr Haar | Professionelles Finish | Ammoniakfrei PPD-frei Parabenfrei

Price: €8.65
Rating: 3.8/5
Reviews: 186
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

24%

Vip's Prestige29%
L'ORÉAL12%
Goldwell11%
FRAMAR10%
POWERTOOLS8%
Revlon7%

Haarfarbenentferner demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume212KCVR2.5%Products15Brands12Top 5 Brands69%OOS Rate6.3%Rating3.9★Reviews1,076Avg BSR#74

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Haarfarbenentferner search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

haarfarbe entferner32K/yr -12.6%2.9% conv.
haarfarbenentferner21K/yr -6.2%3.1% conv.
color remover haare22K/yr -8.4%3.0% conv.
farbentferner haare18K/yr -1.5%3.7% conv.
haarfarbe entferner gefärbte haare14K/yr +2.1%3.0% conv.
haarfarben entferner gefärbte haare11K/yr -2.5%3.3% conv.
color remover10K/yr +0.8%2.1% conv.
hair color remover12K/yr -21.9%2.6% conv.
haarentfärber10K/yr -16.1%2.5% conv.
colour b47K/yr +19.1%1.8% conv.

What reviews say buyers love and hate about Haarfarbenentferner

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews

Qualität insgesamt17%

“Super Produkt”

beworben Vs Tatsächliches Produkt10%

“Macht was er soll”

Geruch8%

“Toller haarfarbe entferner stinkt nicht”

Farbe8%

“Ich habe Gott sei Dank Revlon Color gefunden”

Effizienz7%

“Funktioniert”

What buyers complain about

71% of reviews

Geruch23%

“Stinkt”

Farbe14%

“kein orange”

Funktionalität insgesamt9%

“Funktioniert nicht”

Eignung für gefärbtes Haar8%

“Meine Haare waren einfach nur gelb orange”

Anleitung/Benutzerhandbuch/Fehlerbehebung4%

“Hält leider trotz strengstens eingehaltener Anleitung nicht, was es verspricht”

Haarfarbenentferner return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt

15%

2Eignung für kurzes Haar

13%

3beworben Vs Tatsächliches Produkt

13%

4Sprachprobleme

10%

5Anleitung/Benutzerhandbuch/Fehlerbehebung

Common Haarfarbenentferner questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Haarfarbenentferner 49/100 on Amazon Germany — Skip it. The niche generates €68K/yr across 15 tracked products. Search demand moved -7.1% over the last 90 days.