Is haarfarbenentferner profitable to sell on Amazon Germany?

The niche generates €68K/yr across 15 tracked products. 90-day search growth is -7.1%. Flapen's verdict: Skip it (49/100).

How competitive is the haarfarbenentferner niche?

12 brands and 85 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in haarfarbenentferner?

Top complaints mined from reviews: Geruch, Farbe, Funktionalität insgesamt. The return rate is 0.8%.

When does demand for haarfarbenentferner peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the haarfarbenentferner niche?

Listings span €7.01–€24.99; the average listing price is €13.12 (sweet spot $15–$100). The average incumbent carries 1,076 reviews — the moat a new listing must climb.

haarfarbenentferner

Skip it

A small market ($68K/yr) — this niche doesn't clear our bar today.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Good1,076.13

avg incumbent reviews — the moat a new listing must climb

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Avg price

Good€13.12

avg listing price — sweet spot $15–$100

Price range

Good€7.01–€24.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-7.1%

90-day search growth — must beat 0% to launch

Market size

Bad€68K

€68K/yr · 212K searches

Signals Quality Gap

According to Flapen's Amazon Germany niche tracking, haarfarbenentferner is a €68K/yr Amazon Germany market (212K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 49/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

haarfarbenentferner market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: €105K–€131K; units × avg price
Conversion rate: 2.5%
Avg BSR: #74
Page quality: 0%
Prime: 73%
Sponsored: 53%
Out of stock: 6.3%
Avg brand age: 69 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

24%

Vip's Prestige29%
L'ORÉAL12%
Goldwell11%
FRAMAR10%
POWERTOOLS8%
Revlon7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top haarfarbenentferner search terms

haarfarbe entferner32K/yr -12.6%2.9% conv.
haarfarbenentferner21K/yr -6.2%3.1% conv.
color remover haare22K/yr -8.4%3.0% conv.
farbentferner haare18K/yr -1.5%3.7% conv.
haarfarbe entferner gefärbte haare14K/yr +2.1%3.0% conv.
haarfarben entferner gefärbte haare11K/yr -2.5%3.3% conv.
color remover10K/yr +0.8%2.1% conv.
hair color remover12K/yr -21.9%2.6% conv.
haarentfärber10K/yr -16.1%2.5% conv.
colour b47K/yr +19.1%1.8% conv.

All search terms

Top haarfarbenentferner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vips Prestige Haarfarben-Entferner | Entfernt permanente Haarfarbe ohne Blondierung | Für dunkles & gefärbtes Haar | Ideal zur Farbkorrektur

Vip's Prestige€8.303.9★1,488 rev

LORÉAL Professionnel Efassor Farbabzug 28g für alle Haarfarben

L'ORÉAL€7.014.0★512 rev

FRAMAR Haarfarbe Entferner Gefärbte Haare - Farbentferner Haarfarbe Haarfarbenentferner Für Gefärbte Haare Color Remover Haare Haare Färben Zubehör Haarentfärber Hair Color Remover - 100 Tücher

FRAMAR€7.584.3★181 rev

POWERTOOLS - COS das Original-Color-Out-System I Garantiert authentische Originalformel I Entfernt sicher semi- und permanente Haarfarbe I Ammoniakfrei - 2x 118 ml

POWERTOOLS€24.993.5★1,418 rev

Revlon Color Remover - Preparat Do Korekty Koloru 2 X 100 ml

Revlon€18.784.3★457 rev

Newest

by launch date

KERALOCK Haar-Entfärber

Keralock€8.328 rev

4y ago

Goldwell Elumen Clean Farbentferner 250 ml

Goldwell€13.761,401 rev

6y ago

Revlon Color Remover - Preparat Do Korekty Koloru 2 X 100 ml

Revlon€18.78457 rev

6y ago

Schwarzkopf SKP COLOR REMOVER 10X30G INT

Schwarzkopf Professional€18.39633 rev

7y ago

Vip's Prestige€8.65186 rev

7y ago

What buyers say about haarfarbenentferner

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt17%

“Super Produkt”

beworben Vs Tatsächliches Produkt10%

“Macht was er soll”

Geruch8%

“Toller haarfarbe entferner stinkt nicht”

Farbe8%

“Ich habe Gott sei Dank Revlon Color gefunden”

Effizienz7%

“Funktioniert”

Benutzerfreundlichkeit6%

“Easy”

Farbverblassen/Verfärbung5%

“Die Haarentfärber haben ihren Dienst getan”

Haarwachstum5%

“Aber eine gute Haarkur oder Maske hilft schon sehr”

Eignung für gefärbtes Haar3%

“Super Haartönung”

Einfache Anwendung2%

“Das Produkt ist super anzuwenden”

What buyers complain about

Geruch23%

“Stinkt”

Farbe14%

“kein orange”

Funktionalität insgesamt9%

“Funktioniert nicht”

Eignung für gefärbtes Haar8%

“Meine Haare waren einfach nur gelb orange”

Anleitung/Benutzerhandbuch/Fehlerbehebung4%

“Hält leider trotz strengstens eingehaltener Anleitung nicht, was es verspricht”

beworben Vs Tatsächliches Produkt4%

“Leider keine Produktbeschreibung auf deutsch”

Haarverwandt4%

“Nach der Anwendung waren die Haare so strohig, dass ich die Spitzen nur noch abschneiden konnte”

Qualität insgesamt2%

“Qualität ist ungenügend”

Preis-Leistungs-Verhältnis2%

“Viel Geld für noch mehr nix”

Farbverblassen/Verfärbung2%

“Entfärben”

Top return reasons

Funktionalität insgesamt15%

Eignung für kurzes Haar13%

beworben Vs Tatsächliches Produkt13%

Sprachprobleme10%

Anleitung/Benutzerhandbuch/Fehlerbehebung7%

Eignung für gefärbtes Haar7%

Auslaufsicher5%

Farbe4%

Geruch3%

schädigen/verbrennen Haare3%

Common questions

Is haarfarbenentferner profitable to sell on Amazon Germany?: The niche generates €68K/yr across 15 tracked products. 90-day search growth is -7.1%. Flapen's verdict: Skip it (49/100).
How competitive is the haarfarbenentferner niche?: 12 brands and 85 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in haarfarbenentferner?: Top complaints mined from reviews: Geruch, Farbe, Funktionalität insgesamt. The return rate is 0.8%.
When does demand for haarfarbenentferner peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the haarfarbenentferner niche?: Listings span €7.01–€24.99; the average listing price is €13.12 (sweet spot $15–$100). The average incumbent carries 1,076 reviews — the moat a new listing must climb.