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Haarfarbe Schwarz

Maybe

An estimated 0.3% of orders come back. But prices span $3.58–$14.98, mostly outside the sweet spot, so Haarfarbe Schwarz is a Maybe.

Flapen Score
50
50 / 100
Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47
Market size
€91K/yr177K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
46%top-5 click share · 22 brands · 114 sellers

Flapen Score

Haarfarbe Schwarz against its category

The dotted line is the Kosmetik average. Past it, Haarfarbe Schwarz is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haarfarbe Schwarz market on Amazon at a glance

Shoppers on Amazon Germany searched for Haarfarbe Schwarz 177K times last year and spent an estimated €91K. The top 5 brands take 68% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €91K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
6.3%
Market size, estimated
€91Ka year
Peak month
February1.3× the quietest month
Top search term
haarfarbe schwarz120K searches a year

02 · Price

A sale here is worth €8.08.

Listings sell for €8.08 on average, from €3.58 to €14.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €8.08 that is €808 to €2K a year per listing.

Average price
€8.08under the $15 to $100 sweet spot
Price range
€3.58–€14.98
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€808–€2K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #308 within Haar Colorationen. It carries 3,102 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
94%
Out of stock, average day
2.2%
Average rank
#308in Haar Colorationen
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
3,102per listing
Listings tracked
34

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Haarfarbe Schwarz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

114

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

46%

Top 20: 86%

Open market

26%

  • Brand 128%
  • Brand 214%
  • Brand 312%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Haarfarbe Schwarz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Spike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Haarfarbe Schwarz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haarfarbe schwarz120K/yr
  • schwarze haarfarbe33K/yr
  • haartönung schwarz13K/yr
  • schwarz haarfarbe5K/yr
  • tönung schwarz5K/yr

Reviews and returns

What reviews say buyers love and hate about Haarfarbe Schwarz

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Farbe”
22%of negative reviews mention “Farbe”
0.3%of orders come back
“Vorsicht blau”
A buyer, on “Farbe”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Haarfarbe Schwarz questions

Answered from the same tracked data.