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Haarfarbe Schwarz

Haarfarbe Schwarz shows low returns (0.3%), but prices mostly outside the sweet spot ($3.58–$14.98) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47

Market size 23Growth 24Conversion 70Competition 64Returns 99Price range 0Avg price 22Brand share 62Review moat 34Quality gap 76
This niche Category average · 1,260 niches

Is Haarfarbe Schwarz profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Haarfarbe Schwarz is a €91K/yr Amazon Germany market (177K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 50/100.

Haarfarbe Schwarz: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -2.1% over the last 90 days and 6.3% of searches end in a purchase.

€91K

revenue / yr

Units sold / yr10K
Search volume / yr-2.1%177K
Conversion rate6.3%
Avg price€8.08

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers22 · 114
Top-5 product click share46%
Open market32%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement65%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews3,102

Top Haarfarbe Schwarz products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

€0€4K€7K€11K€15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

114

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

46%

Top 20: 86%

Open market

26%

  • Garnier28%
  • Palette14%
  • L'Oreal Paris12%
  • Wella Professionals7%
  • Femmas7%
  • Schwarzkopf6%

Haarfarbe Schwarz demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume177KCVR6.3%Products34Brands22Top 5 Brands68%OOS Rate2.2%Rating4.3★Reviews3,102Avg BSR#308
5K4KPrime Day '24Spike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Haarfarbe Schwarz search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • haarfarbe schwarz120K/yr
  • schwarze haarfarbe33K/yr
  • haartönung schwarz13K/yr
  • schwarz haarfarbe5K/yr
  • tönung schwarz5K/yr

What reviews say buyers love and hate about Haarfarbe Schwarz

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Farbe20%

Color Fresh

Benutzerfreundlichkeit12%

Pro: Einfache Nutzung- Anleitung auf der Rückseite der Tube,

Qualität insgesamt12%

Super Qualität

Eignung für gefärbtes Haar10%

Deckt super auch graue Haare

Abdeckung6%

Super Grauabdeckung

What buyers complain about

62% of reviews
Farbe22%

Vorsicht blau

Eignung für gefärbtes Haar12%

Färbt die Kopfhaut blau

Allergien5%

Meine Kopfhaut hat innerhalb einer Minute (wenn überhaupt) richtig schlimm gebrannt

Farbverblassen/Verfärbung5%

Hautverfärb

Geruch4%

es stinkt fürchterlich

Haarfarbe Schwarz return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
47%
2Funktionalität insgesamt
10%
3Eignung für gefärbtes Haar
6%
4beworben Vs Tatsächliches Produkt
5%
5Auslaufsicher
4%

Common Haarfarbe Schwarz questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Haarfarbe Schwarz 50/100 on Amazon Germany — Worth a look. The niche generates €91K/yr across 34 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -2.1% over the last 90 days.
Search demand for Haarfarbe Schwarz on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.