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Haarfarbe Pink

Haarfarbe Pink shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look

Top 4% of 1,260 Kosmetik niches · +14 vs the category median of 47

Market size 30Growth 55Conversion 53Competition 81Returns 99Price range 78Avg price 60Brand share 48Review moat 25Quality gap 82
This niche Category average · 1,260 niches

Is Haarfarbe Pink profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Haarfarbe Pink is a €134K/yr Amazon Germany market (231K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May–Nov. Verdict: Worth a look — 61/100.

Haarfarbe Pink: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +27.9% over the last 90 days and 4.4% of searches end in a purchase.

€134K

revenue / yr

Units sold / yr13K
Search volume / yr+27.9%231K
Conversion rate4.4%
Avg price€13.23

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers15 · 155
Top-5 product click share34%
Open market24%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement35%
New entrants (1y)2· 0 succeeded
Avg rating4.2★
Avg reviews3,974

Top Haarfarbe Pink products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

€0€4K€8K€12K€16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

155

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

34%

Top 20: 77%

Open market

18%

  • Goldwell22%
  • Adore17%
  • LIVE16%
  • La Riche14%
  • Manic Panic8%
  • Directions6%

Haarfarbe Pink demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume231KCVR4.4%Products49Brands15Top 5 Brands76%OOS Rate1.8%Rating4.2★Reviews3,974Avg BSR#243
7K5KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Nov · busiest ÷ quietest = 2.3×

Top Haarfarbe Pink search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • haarfarbe pink33K/yr
  • elumen pink27K/yr
  • pinke haarfarbe30K/yr
  • pink hair dye20K/yr
  • live haarfarbe17K/yr
  • adore hair color17K/yr
  • directions haarfarbe pink12K/yr
  • schwarzkopf live15K/yr
  • pink haarfarbe10K/yr
  • schwarzkopf live haarfarbe9K/yr

What reviews say buyers love and hate about Haarfarbe Pink

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Farbe46%

Beste pinke Haarfarbe

Qualität insgesamt8%

Super Produkt

Geruch4%

Leicht aufzutragen und stinkt nicht

Benutzerfreundlichkeit4%

Simple Handhabung

Eignung für gefärbtes Haar4%

Färbt Haut besser als blondierte Haare

What buyers complain about

72% of reviews
Farbe32%

Farbe hält nicht

Funktionalität insgesamt11%

Bringt null

Eignung für gefärbtes Haar7%

nur bei hellblond hat man das ergebnis pink

Preis-Leistungs-Verhältnis5%

Geldverschwendung

Haltbarkeit4%

Hält nicht

Haarfarbe Pink return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
75%
2Funktionalität insgesamt
6%
3beworben Vs Tatsächliches Produkt
5%
4Gesamtgröße
3%
5Kompatibilität – insgesamt
2%

Common Haarfarbe Pink questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Haarfarbe Pink 61/100 on Amazon Germany — Worth a look. The niche generates €134K/yr across 49 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +27.9% over the last 90 days.
Search demand for Haarfarbe Pink on Amazon Germany peaks in May–Nov, where the busiest month runs 2.3× the quietest.