Is Haarfarbe Orange profitable to sell on Amazon Germany?

Flapen scores Haarfarbe Orange 39 out of 100 on Amazon Germany, a Fail. Shoppers spend €68K a year across 8 tracked products. Search demand grew -7.6% in the last 90 days.

How competitive is the Haarfarbe Orange niche on Amazon Germany?

4 brands and 70 sellers compete in Haarfarbe Orange on Amazon Germany. The top 5 Haarfarbe Orange products take 89% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Haarfarbe Orange?

Haarfarbe Orange buyers on Amazon Germany complain most about Haltbarkeit, Farbe, and Eignung für gefärbtes Haar. An estimated 0.3% of orders come back.

When does demand for Haarfarbe Orange peak?

Search demand for Haarfarbe Orange on Amazon Germany is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Haarfarbe Orange niche?

Haarfarbe Orange sells for €14.31 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €6.90 to €18.28. The average product has 3,692 reviews, the count a new listing must catch up to.

Haarfarbe Orange

Fail

The top 5 brands take 100% of clicks, so Haarfarbe Orange is a Fail.

Flapen Score: 39
39 / 100Ranks 1,052 of 1,260 Kosmetik niches · −8 vs the category median of 47
Market size: €68K/yr40K searches / yr
90-day growth: -7.6%search demand this quarter
Competition: 89%top-5 click share · 4 brands · 70 sellers

Flapen Score

Haarfarbe Orange against its category

The dotted line is the Kosmetik average. Past it, Haarfarbe Orange is stronger. Inside it, weaker.

39Fail

This niche Category average

See the method

Market

The Haarfarbe Orange market on Amazon at a glance

Shoppers on Amazon Germany searched for Haarfarbe Orange 40K times last year and spent an estimated €68K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €68K a year.

Searches, last 12 months: 40K
Growth, 90 days vs prior 90: -7.6%
Conversion, latest week: 11.7%
Market size, estimated: €68Ka year
Peak month: October1.5× the quietest month
Top search term: haarfarbe orange10K searches a year

02 · Price

A sale here is worth €14.31.

Listings sell for €14.31 on average, from €6.90 to €18.28. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €14.31 that is €4K to €7K a year per listing.

Average price: €14.31under the $15 to $100 sweet spot
Price range: €6.90–€18.28
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 250–500
Revenue per listing a year: €4K–€7K
Returns: 0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #207 within Haar Colorationen. It carries 3,692 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings: 50%
Prime listings: 88%
Out of stock, average day: 0.0%
Average rank: #207in Haar Colorationen
Average rating: 4.38 starsAmazon Germany average 4.37 stars
Average reviews: 3,692per listing
Listings tracked: 8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 80 months

Products

Top Haarfarbe Orange products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Brand 180%
Brand 28%
Brand 37%
Brand 45%

Demand

Haarfarbe Orange search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Haarfarbe Orange search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

haarfarbe orange10K/yr -23.3%1.3% conv.
orange haarfarbe8K/yr -6.6%1.5% conv.
elumen kk all kupfer7K/yr +0.3%22.1% conv.
elumen kk7K/yr -2.5%18.7% conv.
elumen kupfer5K/yr -2.8%6.9% conv.
elumen orange3K/yr +21.7%8.0% conv.

Reviews and returns

What reviews say buyers love and hate about Haarfarbe Orange

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Farbe”

33%of negative reviews mention “Haltbarkeit”

0.3%of orders come back

“Hält nicht so lang”

A buyer, on “Haltbarkeit”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

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FAQ

Common Haarfarbe Orange questions

Answered from the same tracked data.

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