How competitive is the Haarfarbe Orange niche on Amazon Germany?

4 brands and 70 sellers compete in Haarfarbe Orange on Amazon Germany. The top 5 Haarfarbe Orange products take 89% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Haarfarbe Orange?

Haarfarbe Orange buyers on Amazon Germany complain most about Haltbarkeit, Farbe, Eignung für gefärbtes Haar, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Haarfarbe Orange niche?

Haarfarbe Orange sells for €14.31 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €6.90–€18.28. The average incumbent carries 3,692 reviews — the moat a new listing must climb.

Haarfarbe Orange

brand-locked demand (top 5 brands take 100% of clicks) — Haarfarbe Orange doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,052 of 1,260 Kosmetik niches · −8 vs the category median of 47

This niche Category average · 1,260 niches

Is Haarfarbe Orange profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Haarfarbe Orange is a €68K/yr Amazon Germany market (40K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Haarfarbe Orange: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.6% over the last 90 days and 11.7% of searches end in a purchase.

€68K

revenue / yr

Units sold / yr4K

Search volume / yr-7.6%40K

Conversion rate11.7%

Avg price€14.31

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 70

Top-5 product click share89%

Open market0%

Avg brand age80 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 8 products

Top Haarfarbe Orange products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Goldw. Elumen Color Pure copper KK@all 200ml

Price: €17.42
Rating: 4.8/5
Reviews: 1,114
Age: 6y ago

Goldw. Elumen Color Pure gold GK@all 200ml

Price: €16.73
Rating: 4.7/5
Reviews: 108
Age: 6y ago

Renbow Crazy Color Semi-Permanent Hair Color Dye orange 60-100 ml 1er pack (1 x 115 g)

Price: €6.90
Rating: 4.2/5
Reviews: 11,789
Age: 17y ago

Goldwell Goldw Elumen Play Orange 120 ml

Price: €17.41
Rating: 4.3/5
Reviews: 992
Age: 6y ago

Arctic Fox 100 % vegane und tierversuchsfreie semi-permanente Haarfarbe 165 ml Orange (Sunset Orange)

Price: €18.28
Rating: 4.1/5
Reviews: 7,624
Age: 2y ago

Newest

by launch date

Arctic Fox 100 % vegane und tierversuchsfreie semi-permanente Haarfarbe 165 ml Orange (Sunset Orange)

Price: €18.28
Rating: 4.1/5
Reviews: 7,624
Age: 2y ago

La Riche Directions Semipermanente Haarfarbe 100 ml Dose 2er-Pack (Fluorescent Orange)

Price: €12.70
Rating: 4.2/5
Reviews: 6,575
Age: 3y ago

La Riche Directions Semi-Permanent Hair Color 88ml - Fluorescent Orange

Price: €7.18
Rating: 3.9/5
Reviews: 225
Age: 5y ago

Goldw. Elumen Color Pure copper KK@all 200ml

Price: €17.42
Rating: 4.8/5
Reviews: 1,114
Age: 6y ago

Goldw. Elumen Color Pure gold GK@all 200ml

Price: €16.73
Rating: 4.7/5
Reviews: 108
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Goldwell80%
La Riche8%
Crazy Color7%
ARCTIC FOX5%

Haarfarbe Orange demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume40KCVR11.7%Products8Brands4Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews3,692Avg BSR#207

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Haarfarbe Orange search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

haarfarbe orange10K/yr -23.3%1.3% conv.
orange haarfarbe8K/yr -6.6%1.5% conv.
elumen kk all kupfer7K/yr +0.3%22.1% conv.
elumen kk7K/yr -2.5%18.7% conv.
elumen kupfer5K/yr -2.8%6.9% conv.
elumen orange3K/yr +21.7%8.0% conv.

What reviews say buyers love and hate about Haarfarbe Orange

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Farbe42%

“Besten Farben”

Haltbarkeit13%

“Hält lang”

Eignung für gefärbtes Haar13%

“Beste Haarfarbe ever”

Qualität insgesamt8%

“Top Qualität”

Preis-Leistungs-Verhältnis8%

“Dieses Produkt ist wirklich jeden Cent wert”

What buyers complain about

83% of reviews

Haltbarkeit33%

“Hält nicht so lang”

Farbe33%

“Es ist sooo krass rot geworden”

Eignung für gefärbtes Haar17%

“Der Ansatz ist meine Naturhaarfarbe (aber etwas dunkler, da ich die Strähne vom Hinterkopf genommen habe)”

Haarfarbe Orange return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe

62%

2Produktzustand

10%

3Qualität insgesamt

4Funktionalität insgesamt

5Preis-Leistungs-Verhältnis

Common Haarfarbe Orange questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Haarfarbe Orange 39/100 on Amazon Germany — Skip it. The niche generates €68K/yr across 8 tracked products. Search demand moved -7.6% over the last 90 days.