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Haarfarbe Lila

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -7.7% this quarter, so Haarfarbe Lila is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 1,260 Kosmetik niches · +7 vs the category median of 47
Market size
€269K/yr499K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
43%top-5 click share · 14 brands · 141 sellers

Flapen Score

Haarfarbe Lila against its category

The dotted line is the Kosmetik average. Past it, Haarfarbe Lila is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haarfarbe Lila market on Amazon at a glance

Shoppers on Amazon Germany searched for Haarfarbe Lila 499K times last year and spent an estimated €269K. The top 5 brands take 85% of clicks. Demand peaks in Feb–Mar. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 499K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €269K a year.

Searches, last 12 months
499K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
4.0%
Market size, estimated
€269Ka year
Peak month
March1.8× the quietest month
Top search term
elumen156K searches a year

02 · Price

A sale here is worth €13.38.

Listings sell for €13.38 on average, from €3.58 to €33.49. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €13.38 that is €7K to €10K a year per listing.

Average price
€13.38under the $15 to $100 sweet spot
Price range
€3.58–€33.49
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€7K–€10K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #136 within Haar Colorationen. It carries 8,456 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
94%
Out of stock, average day
0.5%
Average rank
#136in Haar Colorationen
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
8,456per listing
Listings tracked
33

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Haarfarbe Lila products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

141

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

12%

  • Brand 153%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (8 brands, 12%)

Demand

Haarfarbe Lila search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 1.8×

Search terms

Top Haarfarbe Lila search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elumen156K/yr
  • lila haarfarbe70K/yr
  • haarfarbe lila58K/yr
  • elumen vv all violett34K/yr
  • purple hair dye16K/yr
  • manic panic purple16K/yr
  • elumen haarfarbe30K/yr
  • directions haarfarbe lila16K/yr
  • haarfarbe violett14K/yr
  • lila haarfarbe permanent6K/yr

Reviews and returns

What reviews say buyers love and hate about Haarfarbe Lila

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Farbe”
39%of negative reviews mention “Farbe”
0.3%of orders come back
“Farbe passt überhaupt nicht”
A buyer, on “Farbe”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Haarfarbe Lila questions

Answered from the same tracked data.