haarfarbe lila
Worth a lookShows low returns (0.3%), but soft demand (-7.7% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good€13.38avg listing price — sweet spot $15–$100
Price range
Good€3.58–€33.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Market size
Okay€269K€269K/yr · 499K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad8,455.82avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, haarfarbe lila is a €269K/yr Amazon Germany market (499K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
haarfarbe lila market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- €201K–€268K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #136
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 58%
- Out of stock
- 0.5%
- Avg brand age
- 59 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
141
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
43%
Top 20: 83%
Open market
12%
- Goldwell53%
- LIVE11%
- La Riche10%
- Manic Panic9%
- Garnier3%
- ARCTIC FOX3%
- Open — no brand owns it (8 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 1.8×
Top haarfarbe lila search terms
- elumen156K/yr
- lila haarfarbe70K/yr
- haarfarbe lila58K/yr
- elumen vv all violett34K/yr
- purple hair dye16K/yr
- manic panic purple16K/yr
- elumen haarfarbe30K/yr
- directions haarfarbe lila16K/yr
- haarfarbe violett14K/yr
- lila haarfarbe permanent6K/yr
Top haarfarbe lila products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Goldw. Elumen Color Pure violet VV@all 200ml
Goldwell€18.434.7★2,154 rev
Goldwell Elumen Color Pure red RR@all 200ml
Goldwell€18.254.7★3,171 rev
Goldw. Elumen Color Pure redviol. RV@all 200ml
Goldwell€17.374.7★1,279 rev
Manic Panic High Voltage Classic Hair Dye (Electric Amethyst)
Manic Panic€14.034.2★81,186 rev
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Plum
La Riche€7.084.2★6,575 rev
Newest
by launch date
Trinette Professionelle No 6.22 Algerisches Violett Permanente Haarfarbe Creme 100 ml Intensive Violetttöne Tiefe Purpurreflexe Hohe Deckkraft Langanhaltende Salonqualität
Trinette€9.3251 rev
Schwarzkopf LIVE Ultra Brights Semi-Permanente Haarfarbe 094 Purple Punk (3 x 142 5 ml) Coloration für intensive oder pastellige Farbergebnisse hält 1215 Haarwäschen mit Pflege-Conditioner
LIVE€16.59172 rev
Arctic Fox 100 % vegane und tierversuchsfreie semi-permanente Haarfarbe 165 ml Lila (Purple Madness)
ARCTIC FOX€18.287,624 rev
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Plum
La Riche€7.086,575 rev
La Riche Directions Semipermanente Haarfarbe 100 ml Dose 2er-Pack (Violet)
La Riche€12.423,549 rev
Trending
90-day click momentum
Vips Prestige Be Extreme | Semipermanenter Haartonisierer 43 Indigo | Reines Pigment | Verleiht gefärbten oder grauen Haaren Farbe | Temporäres Ergebnis | Ammoniakfrei Parabenfrei PPD-frei
Vip's Prestige€9.183.5★
Trinette Professionelle No 6.22 Algerisches Violett Permanente Haarfarbe Creme 100 ml Intensive Violetttöne Tiefe Purpurreflexe Hohe Deckkraft Langanhaltende Salonqualität
Trinette€9.323.4★
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Plum
La Riche€7.084.2★
Schwarzkopf LIVE Ultra Brights Semi-Permanente Haarfarbe 094 Purple Punk (3 x 142 5 ml) Coloration für intensive oder pastellige Farbergebnisse hält 1215 Haarwäschen mit Pflege-Conditioner
LIVE€16.594.0★
Manic Panic High Voltage Classic Hair Dye (Electric Amethyst)
Manic Panic€14.034.2★
What buyers say about haarfarbe lila
What buyers praise and complain about, mined from review topics.What buyers love
“Sehr knallige Farbe, sieht sehr cool aus”
“Super Produkt”
“Längerer halt”
“Alles gesagt”
“Beste Haarfarbe ever”
“Preis Leistung super”
“Ganz gut,für zwischendurch wirklich praktisch,”
“Das Spray lässt sich einfach anwenden”
“weich wird”
“Angenehmer Geruch beim auftragen der Farbe”
What buyers complain about
“Farbe passt überhaupt nicht”
“Schade ums Geld”
“beides sind enttäuschende Farbergebnisse, die mit Tönungen von z. B. Directions oder Crazy Color nicht mithalten können.”
“Hält nicht”
“Wird nicht wie abgebildet”
“Funktioniert überhaupt nicht”
“verblasst schnell”
“Leider ungleichmäßig deckend”
“Es hat sich nicht die kleinste Veränderung ergeben”
“Trotz Anwendung wurden die Haare fleckig”
Top return reasons
Common questions
- Is haarfarbe lila profitable to sell on Amazon Germany?
- The niche generates €269K/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the haarfarbe lila niche?
- 14 brands and 141 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in haarfarbe lila?
- Top complaints mined from reviews: Farbe, Preis-Leistungs-Verhältnis, Eignung für gefärbtes Haar. The return rate is 0.3%.
- When does demand for haarfarbe lila peak?
- Demand peaks in Feb–Mar; the busiest month runs 1.8× the quietest.
- What does it cost to enter the haarfarbe lila niche?
- Listings span €3.58–€33.49; the average listing price is €13.38 (sweet spot $15–$100). The average incumbent carries 8,456 reviews — the moat a new listing must climb.