Haarfarbe Lila
Haarfarbe Lila shows low returns (0.3%), but soft demand (-7.7% this quarter) keeps it on the watch list.
Flapen Score
Top 18% of 1,260 Kosmetik niches · +7 vs the category median of 47
Is Haarfarbe Lila profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Haarfarbe Lila is a €269K/yr Amazon Germany market (499K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 54/100.
Haarfarbe Lila: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -7.7% over the last 90 days and 4.0% of searches end in a purchase.
€269K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 33 products
Top Haarfarbe Lila products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Goldw. Elumen Color Pure violet VV@all 200ml
- Price
- €18.43
- Rating
- 4.7/5
- Reviews
- 2,154
- Age
- 6y ago
Goldwell Elumen Color Pure red RR@all 200ml
- Price
- €18.25
- Rating
- 4.7/5
- Reviews
- 3,171
- Age
- 6y ago
Goldw. Elumen Color Pure redviol. RV@all 200ml
- Price
- €17.37
- Rating
- 4.7/5
- Reviews
- 1,279
- Age
- 6y ago
Manic Panic High Voltage Classic Hair Dye (Electric Amethyst)
- Price
- €14.03
- Rating
- 4.2/5
- Reviews
- 81,186
- Age
- 13y ago
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Plum
- Price
- €7.08
- Rating
- 4.2/5
- Reviews
- 6,575
- Age
- 3y ago
Trending
90-day click momentum
Vips Prestige Be Extreme | Semipermanenter Haartonisierer 43 Indigo | Reines Pigment | Verleiht gefärbten oder grauen Haaren Farbe | Temporäres Ergebnis | Ammoniakfrei Parabenfrei PPD-frei
- Price
- €9.18
- Rating
- 3.5/5
- Reviews
- 1,223
- Age
- 6y ago
Trinette Professionelle No 6.22 Algerisches Violett Permanente Haarfarbe Creme 100 ml Intensive Violetttöne Tiefe Purpurreflexe Hohe Deckkraft Langanhaltende Salonqualität
- Price
- €9.32
- Rating
- 3.4/5
- Reviews
- 51
- Age
- 5mo ago
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Plum
- Price
- €7.08
- Rating
- 4.2/5
- Reviews
- 6,575
- Age
- 3y ago
Schwarzkopf LIVE Ultra Brights Semi-Permanente Haarfarbe 094 Purple Punk (3 x 142 5 ml) Coloration für intensive oder pastellige Farbergebnisse hält 1215 Haarwäschen mit Pflege-Conditioner
- Price
- €16.59
- Rating
- 4.0/5
- Reviews
- 172
- Age
- 1y ago
Manic Panic High Voltage Classic Hair Dye (Electric Amethyst)
- Price
- €14.03
- Rating
- 4.2/5
- Reviews
- 81,186
- Age
- 13y ago
Newest
by launch dateTrinette Professionelle No 6.22 Algerisches Violett Permanente Haarfarbe Creme 100 ml Intensive Violetttöne Tiefe Purpurreflexe Hohe Deckkraft Langanhaltende Salonqualität
- Price
- €9.32
- Rating
- 3.4/5
- Reviews
- 51
- Age
- 5mo ago
Schwarzkopf LIVE Ultra Brights Semi-Permanente Haarfarbe 094 Purple Punk (3 x 142 5 ml) Coloration für intensive oder pastellige Farbergebnisse hält 1215 Haarwäschen mit Pflege-Conditioner
- Price
- €16.59
- Rating
- 4.0/5
- Reviews
- 172
- Age
- 1y ago
Arctic Fox 100 % vegane und tierversuchsfreie semi-permanente Haarfarbe 165 ml Lila (Purple Madness)
- Price
- €18.28
- Rating
- 4.1/5
- Reviews
- 7,624
- Age
- 2y ago
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Plum
- Price
- €7.08
- Rating
- 4.2/5
- Reviews
- 6,575
- Age
- 3y ago
La Riche Directions Semipermanente Haarfarbe 100 ml Dose 2er-Pack (Violet)
- Price
- €12.42
- Rating
- 4.2/5
- Reviews
- 3,549
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 rising
Sellers
141
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
43%
Top 20: 83%
Open market
12%
- Goldwell53%
- LIVE11%
- La Riche10%
- Manic Panic9%
- Garnier3%
- ARCTIC FOX3%
- Open — no brand owns it (8 brands, 12%)
Haarfarbe Lila demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar · busiest ÷ quietest = 1.8×
Top Haarfarbe Lila search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- elumen156K/yr
- lila haarfarbe70K/yr
- haarfarbe lila58K/yr
- elumen vv all violett34K/yr
- purple hair dye16K/yr
- manic panic purple16K/yr
- elumen haarfarbe30K/yr
- directions haarfarbe lila16K/yr
- haarfarbe violett14K/yr
- lila haarfarbe permanent6K/yr
What reviews say buyers love and hate about Haarfarbe Lila
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Sehr knallige Farbe, sieht sehr cool aus”
“Super Produkt”
“Längerer halt”
“Alles gesagt”
“Beste Haarfarbe ever”
What buyers complain about
80% of reviews“Farbe passt überhaupt nicht”
“Schade ums Geld”
“beides sind enttäuschende Farbergebnisse, die mit Tönungen von z. B. Directions oder Crazy Color nicht mithalten können.”
“Hält nicht”
“Wird nicht wie abgebildet”
Haarfarbe Lila return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Haarfarbe Lila questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
