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Haarfarbe Kupfer

soft demand (-4.6% this quarter) — Haarfarbe Kupfer doesn't clear our bar today.

Flapen Score

49
Skip it

Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47

Market size 24Growth 23Conversion 50Competition 61Returns 99Price range 35Avg price 39Brand share 51Review moat 34Quality gap 78
This niche Category average · 1,260 niches

Is Haarfarbe Kupfer profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Haarfarbe Kupfer is a €96K/yr Amazon Germany market (223K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 49/100.

Haarfarbe Kupfer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.6% over the last 90 days and 4.0% of searches end in a purchase.

€96K

revenue / yr

Units sold / yr10K
Search volume / yr-4.6%223K
Conversion rate4.0%
Avg price€10.65

Who owns the niche?

The top 5 brands hold 75% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers17 · 140
Top-5 product click share48%
Open market26%
Avg brand age83 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement60%
New entrants (1y)2· 0 succeeded
Avg rating4.3★
Avg reviews3,088

Top Haarfarbe Kupfer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

€0€4K€8K€12K€15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

140

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

48%

Top 20: 84%

Open market

19%

  • Garnier19%
  • Goldwell17%
  • L'Oreal Paris15%
  • LIVE12%
  • Wella Professionals11%
  • Palette6%

Haarfarbe Kupfer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume223KCVR4.0%Products35Brands17Top 5 Brands75%OOS Rate7.9%Rating4.3★Reviews3,088Avg BSR#276
10K6KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.2×

Top Haarfarbe Kupfer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • haarfarbe kupfer65K/yr
  • kupfer haarfarbe44K/yr
  • haartönung kupfer22K/yr
  • haarfarbe kupferblond10K/yr
  • haarfarbe kupferrot10K/yr
  • haarfarbe kupferbraun10K/yr
  • kupfer tönung9K/yr
  • tönung kupfer9K/yr
  • kupferblond haarfarbe7K/yr
  • elumen kk all kupfer7K/yr

What reviews say buyers love and hate about Haarfarbe Kupfer

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Farbe41%

Color fresh Mask

Preis-Leistungs-Verhältnis8%

Preis ist auch ok

Eignung für gefärbtes Haar7%

Beste Haarfarbe

Qualität insgesamt6%

Top Qualität

Geruch6%

riecht gut

What buyers complain about

73% of reviews
Farbe33%

Falsches Farbergebnis

Eignung für gefärbtes Haar16%

NICHT DIE RICHTIGE FARBE

Haltbarkeit4%

Tut was sie soll, hält nicht so lange

Preis-Leistungs-Verhältnis4%

Hetausgeschmissenes Geld

Feucht/Trocken3%

Danach extrem trockene Haare

Haarfarbe Kupfer return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
62%
2Funktionalität insgesamt
7%
3Gesamtgröße
4%
4Produktzustand
4%
5Auslaufsicher
4%

Common Haarfarbe Kupfer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Haarfarbe Kupfer 49/100 on Amazon Germany — Skip it. The niche generates €96K/yr across 35 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -4.6% over the last 90 days.
Search demand for Haarfarbe Kupfer on Amazon Germany peaks in Jul–Aug–Sep–Oct, where the busiest month runs 2.2× the quietest.