Skip to content

Haarfarbe Kupfer

Fail

Demand is soft, at -4.6% this quarter, so Haarfarbe Kupfer is a Fail.

Flapen Score
49
49 / 100
Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47
Market size
€96K/yr223K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
48%top-5 click share · 17 brands · 140 sellers

Flapen Score

Haarfarbe Kupfer against its category

The dotted line is the Kosmetik average. Past it, Haarfarbe Kupfer is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haarfarbe Kupfer market on Amazon at a glance

Shoppers on Amazon Germany searched for Haarfarbe Kupfer 223K times last year and spent an estimated €96K. The top 5 brands take 75% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €96K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
4.0%
Market size, estimated
€96Ka year
Peak month
July2.2× the quietest month
Top search term
haarfarbe kupfer65K searches a year

02 · Price

A sale here is worth €10.65.

Listings sell for €10.65 on average, from €3.51 to €21.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €10.65 that is €1K to €3K a year per listing.

Average price
€10.65under the $15 to $100 sweet spot
Price range
€3.51–€21.26
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #276 within Haar Colorationen. It carries 3,088 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
80%
Out of stock, average day
7.9%
Average rank
#276in Haar Colorationen
Average rating
4.26 starsAmazon Germany average 4.37 stars
Average reviews
3,088per listing
Listings tracked
35

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Haarfarbe Kupfer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

140

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

48%

Top 20: 84%

Open market

19%

  • Brand 119%
  • Brand 217%
  • Brand 315%
  • Brand 412%
  • Brand 511%
  • Brand 66%

Demand

Haarfarbe Kupfer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.2×

Search terms

Top Haarfarbe Kupfer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haarfarbe kupfer65K/yr
  • kupfer haarfarbe44K/yr
  • haartönung kupfer22K/yr
  • haarfarbe kupferblond10K/yr
  • haarfarbe kupferrot10K/yr
  • haarfarbe kupferbraun10K/yr
  • kupfer tönung9K/yr
  • tönung kupfer9K/yr
  • kupferblond haarfarbe7K/yr
  • elumen kk all kupfer7K/yr

Reviews and returns

What reviews say buyers love and hate about Haarfarbe Kupfer

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Farbe”
33%of negative reviews mention “Farbe”
0.2%of orders come back
“Falsches Farbergebnis”
A buyer, on “Farbe”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Haarfarbe Kupfer questions

Answered from the same tracked data.