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Haarfarbe Dunkelbraun

Fail

Shoppers spend an estimated $87K a year here, so Haarfarbe Dunkelbraun is a Fail.

Flapen Score
48
48 / 100
Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 47
Market size
€87K/yr240K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
27%top-5 click share · 15 brands · 131 sellers

Flapen Score

Haarfarbe Dunkelbraun against its category

The dotted line is the Kosmetik average. Past it, Haarfarbe Dunkelbraun is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haarfarbe Dunkelbraun market on Amazon at a glance

Shoppers on Amazon Germany searched for Haarfarbe Dunkelbraun 240K times last year and spent an estimated €87K. The top 5 brands take 89% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €87K a year.

Searches, last 12 months
240K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
3.3%
Market size, estimated
€87Ka year
Peak month
April1.3× the quietest month
Top search term
syoss haarfarbe109K searches a year

02 · Price

A sale here is worth €11.15.

Listings sell for €11.15 on average, from €3.60 to €20.91. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €11.15 that is €1K to €3K a year per listing.

Average price
€11.15under the $15 to $100 sweet spot
Price range
€3.60–€20.91
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #436 within Haar Colorationen. It carries 3,030 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
80%
Out of stock, average day
5.8%
Average rank
#436in Haar Colorationen
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
3,030per listing
Listings tracked
64

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
75 months

Products

Top Haarfarbe Dunkelbraun products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

15 rising

Sellers

131

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

27%

Top 20: 65%

Open market

9%

  • Brand 132%
  • Brand 224%
  • Brand 317%
  • Brand 48%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (9 brands, 9%)

Demand

Haarfarbe Dunkelbraun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Haarfarbe Dunkelbraun search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • syoss haarfarbe109K/yr
  • haarfarbe dunkelbraun79K/yr
  • haartönung dunkelbraun9K/yr
  • dunkelbraune haarfarbe10K/yr
  • syoss oleo intense7K/yr
  • haarfarbe schwarz braun8K/yr
  • haarfarbe syoss8K/yr
  • tönung dunkelbraun5K/yr
  • dunkelbraun haarfarbe5K/yr

Reviews and returns

What reviews say buyers love and hate about Haarfarbe Dunkelbraun

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Farbe”
19%of negative reviews mention “Farbe”
0.2%of orders come back
“Coloration”
A buyer, on “Farbe”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Haarfarbe Dunkelbraun questions

Answered from the same tracked data.