Haarfarbe Dunkelbraun
FailShoppers spend an estimated $87K a year here, so Haarfarbe Dunkelbraun is a Fail.
- Flapen Score
- 48 / 100Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 4748
- Market size
- €87K/yr240K searches / yr
- 90-day growth
- -6.8%search demand this quarter
- Competition
- 27%top-5 click share · 15 brands · 131 sellers
Flapen Score
Haarfarbe Dunkelbraun against its category
The dotted line is the Kosmetik average. Past it, Haarfarbe Dunkelbraun is stronger. Inside it, weaker.
Market
The Haarfarbe Dunkelbraun market on Amazon at a glance
Shoppers on Amazon Germany searched for Haarfarbe Dunkelbraun 240K times last year and spent an estimated €87K. The top 5 brands take 89% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €87K a year.
- Searches, last 12 months
- 240K
- Growth, 90 days vs prior 90
- -6.8%
- Conversion, latest week
- 3.3%
- Market size, estimated
- €87Ka year
- Peak month
- April1.3× the quietest month
- Top search term
- syoss haarfarbe109K searches a year
02 · Price
A sale here is worth €11.15.
Listings sell for €11.15 on average, from €3.60 to €20.91. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €11.15 that is €1K to €3K a year per listing.
- Average price
- €11.15under the $15 to $100 sweet spot
- Price range
- €3.60–€20.91
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€3K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #436 within Haar Colorationen. It carries 3,030 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 80%
- Out of stock, average day
- 5.8%
- Average rank
- #436in Haar Colorationen
- Average rating
- 4.37 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,030per listing
- Listings tracked
- 64
04 · Newcomers
1 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 13
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Haarfarbe Dunkelbraun products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Palette Intensiv Creme Coloration 4-0/800 Dunkelbraun (3 x 115 ml) permanente Haarfarbe für leuchtende langanhaltende Farbbrillanz & 100% Grauabdeckung
- Price
- €9.54
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 1y ago

Garnier Olia Dauerhafte Haarfarbe 3.0 Dunkelbraun ohne Ammoniak permanente Coloration bis zu 100% Grauabdeckung langanhaltende strahlende Farbe bis zu 8 Wochen intensiver Glanz 3 x 1 Stück
- Price
- €5.29
- Rating
- 4.5/5
- Reviews
- 339
- Age
- 11y ago

Garnier Nutrisse Dauerhafte Pflege-Haarfarbe mit nährenden Fruchtölen Coloration mit 8 Wochen Halt Ultra Crème Tönung 30 Espresso Dunkelbraun
- Price
- €3.60
- Rating
- 4.4/5
- Reviews
- 8,301
- Age
- 9y ago

LOréal Paris Coloration ohne Ammoniak und ohne Silikone Pflegende Intensivtönung mit Glanz-Reflex-Balsam Casting Crème Gloss Haarfarbe Nr. 300 Dunkelbraun (Braun) 1 Stück
- Price
- €3.98
- Rating
- 4.4/5
- Reviews
- 4,116
- Age
- 19y ago

Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 3/0 Dunkelbraun 60ml
- Price
- €6.52
- Rating
- 4.7/5
- Reviews
- 10,551
- Age
- 18y ago
Trending
estimated 90-day click momentum
SYOSS Coloration 5_1 Hellbraun (115 ml) permanente Coloration mit Keratin verleiht bis zu 100 Tage professionelle Farbintensität 100 % Grauabdeckung
- Price
- €14.53
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 8mo ago

SYOSS Coloration 3_59 Kühles Dunkelbraun (115 ml) permanente Coloration mit Keratin verleiht einen kühlen Farbton für bis zu 100 Tage professionelle Farbintensität mit Anti-Gelbstich-Effekt
- Price
- €13.37
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 8mo ago

Palette Intensiv Creme Coloration 4-0/800 Dunkelbraun (3 x 115 ml) permanente Haarfarbe für leuchtende langanhaltende Farbbrillanz & 100% Grauabdeckung
- Price
- €9.54
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 1y ago

Syoss Color Coloration 5_29 Intensives Rot Stufe 3 (3 x 115 ml) permanente Haarfarbe für bis zu 10 Wochen Farbintensität und 70% weniger Haarbruch*
- Price
- €16.14
- Rating
- 4.4/5
- Reviews
- 6,077
- Age
- 6y ago

Schwarzkopf Creme Supreme Coloration 5-1 Kühles Braun (182 ml) dauerhafte Haarfarbe mit Serum und Haar-Maske schützt vor sichtbaren Haarschäden für 100% Grauabdeckung
- Price
- €7.40
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 8mo ago
Newest
by launch date
SYOSS Coloration 5_1 Hellbraun (115 ml) permanente Coloration mit Keratin verleiht bis zu 100 Tage professionelle Farbintensität 100 % Grauabdeckung
- Price
- €14.53
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 8mo ago

SYOSS Coloration 6_46 Kühles Dunkelblond (115 ml) permanente Coloration mit Keratin verleiht einen kühlen Farbton für bis zu 100 Tage professionelle Farbintensität mit Anti-Gelbstich-Effekt
- Price
- €14.65
- Rating
- 3.7/5
- Reviews
- 35
- Age
- 8mo ago

SYOSS Coloration 3_59 Kühles Dunkelbraun (115 ml) permanente Coloration mit Keratin verleiht einen kühlen Farbton für bis zu 100 Tage professionelle Farbintensität mit Anti-Gelbstich-Effekt
- Price
- €13.37
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 8mo ago

Schwarzkopf Creme Supreme Coloration 5-1 Kühles Braun (182 ml) dauerhafte Haarfarbe mit Serum und Haar-Maske schützt vor sichtbaren Haarschäden für 100% Grauabdeckung
- Price
- €7.40
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 8mo ago

Garnier GOOD Dauerhafte Haarfarbe 3.0 Dunkles Schokobraun Coloration ohne Ammoniak bis zu 100% Grauabdeckung 1 Stk.
- Price
- €7.35
- Rating
- 4.3/5
- Reviews
- 1,356
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
15 rising
Sellers
131
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
27%
Top 20: 65%
Open market
9%
- Syoss32%
- Garnier24%
- L'Oreal Paris17%
- Wella Professionals8%
- Palette7%
- Revlon3%
- Open — no brand owns it (9 brands, 9%)
Demand
Haarfarbe Dunkelbraun search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Haarfarbe Dunkelbraun search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- syoss haarfarbe109K/yr
- haarfarbe dunkelbraun79K/yr
- haartönung dunkelbraun9K/yr
- dunkelbraune haarfarbe10K/yr
- syoss oleo intense7K/yr
- haarfarbe schwarz braun8K/yr
- haarfarbe syoss8K/yr
- tönung dunkelbraun5K/yr
- dunkelbraun haarfarbe5K/yr
Reviews and returns
What reviews say buyers love and hate about Haarfarbe Dunkelbraun
We read the reviews and the return reasons for every product selling here.
“Coloration”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Haarfarbe Dunkelbraun questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









