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Haarfarbe Dunkelblond

a small market ($43K/yr) — Haarfarbe Dunkelblond doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47

Market size 11Growth 22Conversion 21Competition 90Returns 99Price range 39Avg price 31Brand share 22Review moat 40Quality gap 63
This niche Category average · 1,260 niches

Is Haarfarbe Dunkelblond profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Haarfarbe Dunkelblond is a €43K/yr Amazon Germany market (267K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 44/100.

Haarfarbe Dunkelblond: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.9% over the last 90 days and 1.6% of searches end in a purchase.

€43K

revenue / yr

Units sold / yr5K
Search volume / yr-6.9%267K
Conversion rate1.6%
Avg price€9.74

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers14 · 150
Top-5 product click share25%
Open market9%
Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 76 products

Sponsored placement74%
New entrants (1y)6· 2 succeeded
Avg rating4.4★
Avg reviews2,502

Top Haarfarbe Dunkelblond products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

€0€854€2K€3K€3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

150

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

25%

Top 20: 59%

Open market

6%

  • L'Oreal Paris60%
  • Wella Professionals12%
  • Palette8%
  • Garnier6%
  • Creme Supreme5%
  • Syoss3%
  • Open — no brand owns it (8 brands, 6%)

Haarfarbe Dunkelblond demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume267KCVR1.6%Products76Brands14Top 5 Brands91%OOS Rate3.8%Rating4.4★Reviews2,502Avg BSR#129
6K4KPrime Day '25Spike '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Haarfarbe Dunkelblond search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • loreal haarfarbe53K/yr
  • haarfarbe dunkelblond43K/yr
  • loreal excellence haarfarbe22K/yr
  • dunkelblond haarfarbe22K/yr
  • loreal preference haarfarbe14K/yr
  • haarfarbe loreal12K/yr
  • tönung dunkelblond13K/yr
  • haartönung dunkelblond12K/yr
  • dunkelblond tönung9K/yr
  • loreal excellence7K/yr

What reviews say buyers love and hate about Haarfarbe Dunkelblond

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Farbe35%

Color Fresh

Qualität insgesamt11%

Super Produkt

Eignung für gefärbtes Haar6%

Kühles Blond ohne Gelbstich

Geruch6%

Duftet gut

Helligkeit/Glanz/Glühen5%

Glänzt gut

What buyers complain about

74% of reviews
Farbe34%

Farbe stimmt nicht annähernd überein

Eignung für gefärbtes Haar14%

Haare wurden ORANGE

Preis-Leistungs-Verhältnis8%

Leider vergeudetes Geld

Qualität insgesamt3%

Müll

Haarverwandt3%

Bei mir hat top Hair die Haare komplett gelb vefärbt

Haarfarbe Dunkelblond return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
67%
2Funktionalität insgesamt
8%
3Eignung für gefärbtes Haar
6%
4beworben Vs Tatsächliches Produkt
3%
5Kompatibilität – insgesamt
1%

Common Haarfarbe Dunkelblond questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Haarfarbe Dunkelblond 44/100 on Amazon Germany — Skip it. The niche generates €43K/yr across 76 tracked products. 2 of 6 products launched in the last 360 days are still selling. Search demand moved -6.9% over the last 90 days.
Search demand for Haarfarbe Dunkelblond on Amazon Germany is steady year-round — the busiest month runs 1.2× the quietest.