Skip to content

Haarfarbe Dunkelblond

Fail

Shoppers spend an estimated $43K a year here, so Haarfarbe Dunkelblond is a Fail.

Flapen Score
44
44 / 100
Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47
Market size
€43K/yr267K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
25%top-5 click share · 14 brands · 150 sellers

Flapen Score

Haarfarbe Dunkelblond against its category

The dotted line is the Kosmetik average. Past it, Haarfarbe Dunkelblond is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haarfarbe Dunkelblond market on Amazon at a glance

Shoppers on Amazon Germany searched for Haarfarbe Dunkelblond 267K times last year and spent an estimated €43K. The top 5 brands take 91% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €43K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
1.6%
Market size, estimated
€43Ka year
Peak month
October1.2× the quietest month
Top search term
loreal haarfarbe53K searches a year

02 · Price

A sale here is worth €9.74.

Listings sell for €9.74 on average, from €3.60 to €22.24. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €9.74 that is €0 to €974 a year per listing.

Average price
€9.74under the $15 to $100 sweet spot
Price range
€3.60–€22.24
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€974
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #129 within Haar Colorationen. It carries 2,502 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
91%
Out of stock, average day
3.8%
Average rank
#129in Haar Colorationen
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
2,502per listing
Listings tracked
76

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
75 months

Products

Top Haarfarbe Dunkelblond products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

14 falling

Sellers

150

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

25%

Top 20: 59%

Open market

6%

  • Brand 160%
  • Brand 212%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (8 brands, 6%)

Demand

Haarfarbe Dunkelblond search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Haarfarbe Dunkelblond search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loreal haarfarbe53K/yr
  • haarfarbe dunkelblond43K/yr
  • loreal excellence haarfarbe22K/yr
  • dunkelblond haarfarbe22K/yr
  • loreal preference haarfarbe14K/yr
  • haarfarbe loreal12K/yr
  • tönung dunkelblond13K/yr
  • haartönung dunkelblond12K/yr
  • dunkelblond tönung9K/yr
  • loreal excellence7K/yr

Reviews and returns

What reviews say buyers love and hate about Haarfarbe Dunkelblond

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Farbe”
34%of negative reviews mention “Farbe”
0.2%of orders come back
“Farbe stimmt nicht annähernd überein”
A buyer, on “Farbe”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Haarfarbe Dunkelblond questions

Answered from the same tracked data.