Haarfarbe Blond
FailShoppers spend an estimated $35K a year here, so Haarfarbe Blond is a Fail.
- Flapen Score
- 46 / 100Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 4746
- Market size
- €35K/yr290K searches / yr
- 90-day growth
- -13.2%search demand this quarter
- Competition
- 27%top-5 click share · 23 brands · 150 sellers
Flapen Score
Haarfarbe Blond against its category
The dotted line is the Kosmetik average. Past it, Haarfarbe Blond is stronger. Inside it, weaker.
Market
The Haarfarbe Blond market on Amazon at a glance
Shoppers on Amazon Germany searched for Haarfarbe Blond 290K times last year and spent an estimated €35K. The top 5 brands take 80% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €35K a year.
- Searches, last 12 months
- 290K
- Growth, 90 days vs prior 90
- -13.2%
- Conversion, latest week
- 1.2%
- Market size, estimated
- €35Ka year
- Peak month
- July1.8× the quietest month
- Top search term
- blond43K searches a year
02 · Price
A sale here is worth €9.75.
Listings sell for €9.75 on average, from €3.51 to €24.67. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €9.75 that is €0 to €975 a year per listing.
- Average price
- €9.75under the $15 to $100 sweet spot
- Price range
- €3.51–€24.67
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€975
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #285 within Haar Colorationen. It carries 2,623 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 92%
- Out of stock, average day
- 4.7%
- Average rank
- #285in Haar Colorationen
- Average rating
- 4.30 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,623per listing
- Listings tracked
- 74
04 · Newcomers
4 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 9
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Haarfarbe Blond products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Excellence Cool Creme 8.11 Ultra kühles Hellblond
- Price
- €5.18
- Rating
- 4.2/5
- Reviews
- 2,426
- Age
- 5y ago

Wella Professionals Koleston Perfect Special Blonde - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 12/81 PerlAsch Special Blond 60ml
- Price
- €6.96
- Rating
- 4.5/5
- Reviews
- 6,037
- Age
- 8y ago

Garnier GOOD Dauerhafte Haarfarbe 9.1 Vanilla Blond permanente Coloration ohne Ammoniak bis zu 100% Grauabdeckung bis zu 8 Wochen langanhaltende Farbe einfache Anwendung angenehmer Duft 1 Stk.
- Price
- €7.05
- Rating
- 4.3/5
- Reviews
- 1,356
- Age
- 1y ago

LOréal Paris Permanente Haarfarbe mit kühlem Farbergebnis Haarfärbeset mit Coloration und Anti Gelbstich Pflegebalsam Préférence Cool Blondes Nr. 9.12 Sehr helles beige Aschblond (Alaska) 1 Stück
- Price
- €7.20
- Rating
- 4.1/5
- Reviews
- 1,250
- Age
- 5y ago

Wella Professionals Illumina Color Permanente vegane Premium-Haarfarbe - natürliche Farbergebnisse & bis zu 100% Grauabdeckung 10/81 Hell-Lichtblond Perl-Asch - 60 ml
- Price
- €8.97
- Rating
- 4.6/5
- Reviews
- 2,995
- Age
- 2y ago
Trending
estimated 90-day click momentum
LOréal Paris Excellence Creme Age Perfect Nudes 9.13 Beige Blond dauerhafte Haarfarbe permanente Coloration 100% Grauabdeckung für reifes dünnes Haar & empfindliche Kopfhaut 1 Stück
- Price
- €5.74
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 6mo ago

Wella Professionals BlondorPlex Cream Toner /16 Lightest Pearl Creme-Tönung mit Bond-Builder-Technologie für kühle gleichmäßige Blondtöne 60ml
- Price
- €8.77
- Rating
- 4.3/5
- Reviews
- 537
- Age
- 3y ago

Schwarzkopf Creme Supreme Pflegende Creme Coloration 10-55 Kühles Silberblond intensive Haarfarbe mit 3x Bonding HaptIQ System Colorationscreme mit 100% Grauabdeckung
- Price
- €7.48
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 8mo ago

Schwarzkopf Blonde Aufheller L1++ (143 ml) Haarfärbemittel für Öl-aktiviertes Haare Aufhellen mit HaptIQ System für bis zu 9 Stufen ohne Gelbstich
- Price
- €5.06
- Rating
- 4.3/5
- Reviews
- 1,061
- Age
- 5y ago

Wella Professionals Illumina Color Permanente vegane Premium-Haarfarbe - natürliche Farbergebnisse & bis zu 100% Grauabdeckung 10/81 Hell-Lichtblond Perl-Asch - 60 ml
- Price
- €8.97
- Rating
- 4.6/5
- Reviews
- 2,995
- Age
- 2y ago
Newest
by launch date
LOréal Paris Excellence Creme Age Perfect Nudes 9.13 Beige Blond dauerhafte Haarfarbe permanente Coloration 100% Grauabdeckung für reifes dünnes Haar & empfindliche Kopfhaut 1 Stück
- Price
- €5.74
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 6mo ago

Schwarzkopf Creme Supreme Pflegende Creme Coloration 10-55 Kühles Silberblond intensive Haarfarbe mit 3x Bonding HaptIQ System Colorationscreme mit 100% Grauabdeckung
- Price
- €7.48
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 8mo ago

Schwarzkopf Creme Supreme Coloration 11-11 Ultra-Helles Titanblond (182 ml) dauerhafte Haarfarbe mit Serum und Haar-Maske schützt vor sichtbaren Haarschäden für 100% Grauabdeckung
- Price
- €7.51
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 8mo ago

Garnier GOOD Dauerhafte Haarfarbe 9.1 Vanilla Blond permanente Coloration ohne Ammoniak bis zu 100% Grauabdeckung bis zu 8 Wochen langanhaltende Farbe einfache Anwendung angenehmer Duft 1 Stk.
- Price
- €7.05
- Rating
- 4.3/5
- Reviews
- 1,356
- Age
- 1y ago

Herbatint Permanentes Haarfärbegel 8C Helles Aschblond 170 ml I Ohne Ammoniak optimale Grauhaarabdeckung I Auf empfindlicher Haut getestet mit 8 Pflanzenextrakten
- Price
- €11.02
- Rating
- 4.1/5
- Reviews
- 175
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
23 falling
Sellers
150
Est. top-5 brand share
80%
Top 20: 99%
Est. top-5 click share
27%
Top 20: 63%
Open market
16%
- L'Oreal Paris32%
- Wella Professionals20%
- Garnier18%
- Creme Supreme6%
- Elea4%
- Herbatint3%
- Open — no brand owns it (17 brands, 16%)
Demand
Haarfarbe Blond search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Haarfarbe Blond search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blond43K/yr
- blonde haarfarbe38K/yr
- haartönung blond39K/yr
- aschblond haarfarbe32K/yr
- haarfarbe aschblond17K/yr
- beige blond haarfarbe13K/yr
- aschblond12K/yr
- haarfarbe blond ohne gelbstich9K/yr
- kühles blond10K/yr
- platinblond haarfarbe10K/yr
Reviews and returns
What reviews say buyers love and hate about Haarfarbe Blond
We read the reviews and the return reasons for every product selling here.
“Coloration”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Haarfarbe Blond questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









