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Haarfarbe Blond

Fail

Shoppers spend an estimated $35K a year here, so Haarfarbe Blond is a Fail.

Flapen Score
46
46 / 100
Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47
Market size
€35K/yr290K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
27%top-5 click share · 23 brands · 150 sellers

Flapen Score

Haarfarbe Blond against its category

The dotted line is the Kosmetik average. Past it, Haarfarbe Blond is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haarfarbe Blond market on Amazon at a glance

Shoppers on Amazon Germany searched for Haarfarbe Blond 290K times last year and spent an estimated €35K. The top 5 brands take 80% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €35K a year.

Searches, last 12 months
290K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
1.2%
Market size, estimated
€35Ka year
Peak month
July1.8× the quietest month
Top search term
blond43K searches a year

02 · Price

A sale here is worth €9.75.

Listings sell for €9.75 on average, from €3.51 to €24.67. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €9.75 that is €0 to €975 a year per listing.

Average price
€9.75under the $15 to $100 sweet spot
Price range
€3.51–€24.67
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
€0–€975
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #285 within Haar Colorationen. It carries 2,623 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
92%
Out of stock, average day
4.7%
Average rank
#285in Haar Colorationen
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
2,623per listing
Listings tracked
74

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
70 months

Products

Top Haarfarbe Blond products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

23 falling

Sellers

150

Top-5 brand share

80%

Top 20: 99%

Top-5 click share

27%

Top 20: 63%

Open market

16%

  • Brand 132%
  • Brand 220%
  • Brand 318%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (17 brands, 16%)

Demand

Haarfarbe Blond search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Haarfarbe Blond search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blond43K/yr
  • blonde haarfarbe38K/yr
  • haartönung blond39K/yr
  • aschblond haarfarbe32K/yr
  • haarfarbe aschblond17K/yr
  • beige blond haarfarbe13K/yr
  • aschblond12K/yr
  • haarfarbe blond ohne gelbstich9K/yr
  • kühles blond10K/yr
  • platinblond haarfarbe10K/yr

Reviews and returns

What reviews say buyers love and hate about Haarfarbe Blond

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Farbe”
32%of negative reviews mention “Farbe”
0.2%of orders come back
“Coloration”
A buyer, on “Farbe”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Haarfarbe Blond questions

Answered from the same tracked data.