Haarfarbe Blau
Haarfarbe Blau shows low returns (0.3%), but a small market ($60K/yr) keeps it on the watch list.
Flapen Score
Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47
Is Haarfarbe Blau profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Haarfarbe Blau is a €60K/yr Amazon Germany market (169K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 51/100.
Haarfarbe Blau: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +1.4% over the last 90 days and 3.1% of searches end in a purchase.
€60K
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 37 products
Top Haarfarbe Blau products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Atlantic Blue
- Price
- €7.27
- Rating
- 4.2/5
- Reviews
- 3,550
- Age
- 3y ago
Manic Panic Haartönung BLUE MOON
- Price
- €11.19
- Rating
- 4.2/5
- Reviews
- 81,181
- Age
- 15y ago
FemMas Haarfarbe Blau I Mit Arganöl Keratin & Ceramiden I Als permanente blaue Haarfärbemittel oder Tönung für strahlende langanhaltende Farbergebnisse 100 ml
- Price
- €9.96
- Rating
- 3.7/5
- Reviews
- 492
- Age
- 7y ago
Schwarzkopf LIVE U67 Blue Mercury 100 ml
- Price
- €8.81
- Rating
- 3.9/5
- Reviews
- 9,379
- Age
- 8y ago
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Midnight Blue
- Price
- €7.34
- Rating
- 4.2/5
- Reviews
- 3,549
- Age
- 3y ago
Trending
90-day click momentum
Wella Professionals Koleston Perfect Special Mix - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 0/88 BlauIntensiv 60ml
- Price
- €8.05
- Rating
- 4.7/5
- Reviews
- 871
- Age
- 8y ago
Schwarzkopf LIVE Ultra Brights Semi-Permanente Haarfarbe 095 Electric Blue (142 5 ml) Coloration für intensive oder pastellige Farbergebnisse hält 1215 Haarwäschen mit Pflege-Conditioner
- Price
- €17.53
- Rating
- 4.0/5
- Reviews
- 173
- Age
- 1y ago
FemMas Haarfarbe Metallic Blau I Creme Haarfarbe mit Arganöl Keratin & Ceramiden I Als dauerhafte Haarfärbung oder Tönung für strahlende haltbare Farbergebnisse I 100 ml
- Price
- €10.18
- Rating
- 4.1/5
- Reviews
- 5,042
- Age
- 7y ago
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Midnight Blue
- Price
- €7.34
- Rating
- 4.2/5
- Reviews
- 3,549
- Age
- 3y ago
Arctic Fox x Arcane League of Legends Vegan and Cruelty Free Semi Permanent Hair Color Dye - Jinx 165 ml e
- Price
- €18.37
- Rating
- 4.1/5
- Reviews
- 7,624
- Age
- 1y ago
Newest
by launch dateArctic Fox x Arcane League of Legends Vegan and Cruelty Free Semi Permanent Hair Color Dye - Jinx 165 ml e
- Price
- €18.37
- Rating
- 4.1/5
- Reviews
- 7,624
- Age
- 1y ago
Schwarzkopf LIVE Ultra Brights Semi-Permanente Haarfarbe 095 Electric Blue (142 5 ml) Coloration für intensive oder pastellige Farbergebnisse hält 1215 Haarwäschen mit Pflege-Conditioner
- Price
- €17.53
- Rating
- 4.0/5
- Reviews
- 173
- Age
- 1y ago
ARCTIC FOX 100% Vegan & Cruelty Free Vibrant Semi Permanent Hair Colour Dye - Blue Jean Baby 165 ml e
- Price
- €18.27
- Rating
- 4.1/5
- Reviews
- 7,624
- Age
- 2y ago
4 23 Unzen Blau Temporäre Haartönung Blue Instant Hair Cream Mud Natürliche Haarfarbe Frisur Pomade Unisex Styling Haartone Wax 120g Haar Wachs für Party Cosplay Halloween Weihnachten
- Price
- €7.33
- Rating
- 3.6/5
- Reviews
- 359
- Age
- 2y ago
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Atlantic Blue
- Price
- €7.27
- Rating
- 4.2/5
- Reviews
- 3,550
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
142
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
42%
Top 20: 84%
Open market
20%
- La Riche29%
- Manic Panic13%
- LIVE13%
- Femmas9%
- Adore8%
- ARCTIC FOX7%
Haarfarbe Blau demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.4×
Top Haarfarbe Blau search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blaue haarfarbe53K/yr
- haarfarbe blau46K/yr
- blue hair dye15K/yr
- directions haarfarbe blau17K/yr
- blaue haarfarbe permanent10K/yr
- haartönung blau7K/yr
- blau haarfarbe6K/yr
- directions blau5K/yr
- blaue haarfarbe für dunkles haar7K/yr
- directions midnight blue4K/yr
What reviews say buyers love and hate about Haarfarbe Blau
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Coole Farbe”
“Super Qualität”
“Perfekt um Tönungen zu mischen oder zur Haarpflege etwas Pigment dazu zugeben”
“Perfekte Deckung”
“Artikel wie beschrieben”
What buyers complain about
81% of reviews“Farbe funktioniert nicht”
“Haare sind nach 1 Minute blau”
“Geldverschwendung”
“Farbe wäscht sich schnell wieder raus”
“natürlich nicht so übel nach Chemie stinkt.”
Haarfarbe Blau return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Haarfarbe Blau questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
