haarfarbe blau
Worth a lookShows low returns (0.3%), but a small market ($60K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good€6.82–€25.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay€11.55avg listing price — sweet spot $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Review moat
Bad7,982.32avg incumbent reviews — the moat a new listing must climb
Market size
Bad€60K€60K/yr · 169K searches
According to Flapen's Amazon Germany niche tracking, haarfarbe blau is a €60K/yr Amazon Germany market (169K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
haarfarbe blau market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- €58K–€69K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #165
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 41%
- Out of stock
- 2.1%
- Avg brand age
- 66 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
142
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
42%
Top 20: 84%
Open market
20%
- La Riche29%
- Manic Panic13%
- LIVE13%
- Femmas9%
- Adore8%
- ARCTIC FOX7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.4% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.4×
Top haarfarbe blau search terms
- blaue haarfarbe53K/yr
- haarfarbe blau46K/yr
- blue hair dye15K/yr
- directions haarfarbe blau17K/yr
- blaue haarfarbe permanent10K/yr
- haartönung blau7K/yr
- blau haarfarbe6K/yr
- directions blau5K/yr
- blaue haarfarbe für dunkles haar7K/yr
- directions midnight blue4K/yr
Top haarfarbe blau products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Atlantic Blue
La Riche€7.274.2★3,550 rev
Manic Panic Haartönung BLUE MOON
Manic Panic€11.194.2★81,181 rev
FemMas Haarfarbe Blau I Mit Arganöl Keratin & Ceramiden I Als permanente blaue Haarfärbemittel oder Tönung für strahlende langanhaltende Farbergebnisse 100 ml
Femmas€9.963.7★492 rev
Schwarzkopf LIVE U67 Blue Mercury 100 ml
LIVE€8.813.9★9,379 rev
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Midnight Blue
La Riche€7.344.2★3,549 rev
Newest
by launch date
Arctic Fox x Arcane League of Legends Vegan and Cruelty Free Semi Permanent Hair Color Dye - Jinx 165 ml e
ARCTIC FOX€18.377,624 rev
Schwarzkopf LIVE Ultra Brights Semi-Permanente Haarfarbe 095 Electric Blue (142 5 ml) Coloration für intensive oder pastellige Farbergebnisse hält 1215 Haarwäschen mit Pflege-Conditioner
LIVE€17.53173 rev
ARCTIC FOX 100% Vegan & Cruelty Free Vibrant Semi Permanent Hair Colour Dye - Blue Jean Baby 165 ml e
ARCTIC FOX€18.277,624 rev
4 23 Unzen Blau Temporäre Haartönung Blue Instant Hair Cream Mud Natürliche Haarfarbe Frisur Pomade Unisex Styling Haartone Wax 120g Haar Wachs für Party Cosplay Halloween Weihnachten
Coukula€7.33359 rev
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Atlantic Blue
La Riche€7.273,550 rev
Trending
90-day click momentum
Wella Professionals Koleston Perfect Special Mix - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 0/88 BlauIntensiv 60ml
Wella Professionals€8.054.7★
Schwarzkopf LIVE Ultra Brights Semi-Permanente Haarfarbe 095 Electric Blue (142 5 ml) Coloration für intensive oder pastellige Farbergebnisse hält 1215 Haarwäschen mit Pflege-Conditioner
LIVE€17.534.0★
FemMas Haarfarbe Metallic Blau I Creme Haarfarbe mit Arganöl Keratin & Ceramiden I Als dauerhafte Haarfärbung oder Tönung für strahlende haltbare Farbergebnisse I 100 ml
Femmas€10.184.1★
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Midnight Blue
La Riche€7.344.2★
Arctic Fox x Arcane League of Legends Vegan and Cruelty Free Semi Permanent Hair Color Dye - Jinx 165 ml e
ARCTIC FOX€18.374.1★
What buyers say about haarfarbe blau
What buyers praise and complain about, mined from review topics.What buyers love
“Coole Farbe”
“Super Qualität”
“Perfekt um Tönungen zu mischen oder zur Haarpflege etwas Pigment dazu zugeben”
“Perfekte Deckung”
“Artikel wie beschrieben”
“Einfach aufzutragen”
“Haltbarkeit”
“Besonders schöner Glanz”
“und ist ergiebig”
“Leichte Anwendung”
What buyers complain about
“Farbe funktioniert nicht”
“Haare sind nach 1 Minute blau”
“Geldverschwendung”
“Farbe wäscht sich schnell wieder raus”
“natürlich nicht so übel nach Chemie stinkt.”
“Funktioniert nicht”
“Hält nicht lang”
“Haare werden nicht gefärbt”
“Qualitätsverlust”
“Trotz mangelnder Farbdeckung”
Top return reasons
Common questions
- Is haarfarbe blau profitable to sell on Amazon Germany?
- The niche generates €60K/yr across 37 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the haarfarbe blau niche?
- 18 brands and 142 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in haarfarbe blau?
- Top complaints mined from reviews: Farbe, Eignung für gefärbtes Haar, Preis-Leistungs-Verhältnis. The return rate is 0.3%.
- When does demand for haarfarbe blau peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.4× the quietest.
- What does it cost to enter the haarfarbe blau niche?
- Listings span €6.82–€25.77; the average listing price is €11.55 (sweet spot $15–$100). The average incumbent carries 7,982 reviews — the moat a new listing must climb.