Haarfarbe Blau
MaybeAn estimated 0.3% of orders come back. But shoppers spend an estimated $60K a year here, so Haarfarbe Blau is a Maybe.
- Flapen Score
- 51 / 100Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 4751
- Market size
- €60K/yr169K searches / yr
- 90-day growth
- +1.4%search demand this quarter
- Competition
- 42%top-5 click share · 18 brands · 142 sellers
Flapen Score
Haarfarbe Blau against its category
The dotted line is the Kosmetik average. Past it, Haarfarbe Blau is stronger. Inside it, weaker.
Market
The Haarfarbe Blau market on Amazon at a glance
Shoppers on Amazon Germany searched for Haarfarbe Blau 169K times last year and spent an estimated €60K. The top 5 brands take 73% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €60K a year.
- Searches, last 12 months
- 169K
- Growth, 90 days vs prior 90
- +1.4%
- Conversion, latest week
- 3.1%
- Market size, estimated
- €60Ka year
- Peak month
- August2.4× the quietest month
- Top search term
- blaue haarfarbe53K searches a year
02 · Price
A sale here is worth €11.55.
Listings sell for €11.55 on average, from €6.82 to €25.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €11.55 that is €1K to €3K a year per listing.
- Average price
- €11.55under the $15 to $100 sweet spot
- Price range
- €6.82–€25.77
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€3K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
41% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #165 within Haar Colorationen. It carries 7,982 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 92%
- Out of stock, average day
- 2.1%
- Average rank
- #165in Haar Colorationen
- Average rating
- 4.09 starsAmazon Germany average 4.37 stars
- Average reviews
- 7,982per listing
- Listings tracked
- 37
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Haarfarbe Blau products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Atlantic Blue
- Price
- €7.27
- Rating
- 4.2/5
- Reviews
- 3,550
- Age
- 3y ago

Manic Panic Haartönung BLUE MOON
- Price
- €11.19
- Rating
- 4.2/5
- Reviews
- 81,181
- Age
- 15y ago

FemMas Haarfarbe Blau I Mit Arganöl Keratin & Ceramiden I Als permanente blaue Haarfärbemittel oder Tönung für strahlende langanhaltende Farbergebnisse 100 ml
- Price
- €9.96
- Rating
- 3.7/5
- Reviews
- 492
- Age
- 7y ago

Schwarzkopf LIVE U67 Blue Mercury 100 ml
- Price
- €8.81
- Rating
- 3.9/5
- Reviews
- 9,379
- Age
- 8y ago

La Riche Directions Semi-Permanent Hair Color 100ml Tub - Midnight Blue
- Price
- €7.34
- Rating
- 4.2/5
- Reviews
- 3,549
- Age
- 3y ago
Trending
estimated 90-day click momentum
Wella Professionals Koleston Perfect Special Mix - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 0/88 BlauIntensiv 60ml
- Price
- €8.05
- Rating
- 4.7/5
- Reviews
- 871
- Age
- 8y ago

Schwarzkopf LIVE Ultra Brights Semi-Permanente Haarfarbe 095 Electric Blue (142 5 ml) Coloration für intensive oder pastellige Farbergebnisse hält 1215 Haarwäschen mit Pflege-Conditioner
- Price
- €17.53
- Rating
- 4.0/5
- Reviews
- 173
- Age
- 1y ago

FemMas Haarfarbe Metallic Blau I Creme Haarfarbe mit Arganöl Keratin & Ceramiden I Als dauerhafte Haarfärbung oder Tönung für strahlende haltbare Farbergebnisse I 100 ml
- Price
- €10.18
- Rating
- 4.1/5
- Reviews
- 5,042
- Age
- 7y ago

La Riche Directions Semi-Permanent Hair Color 100ml Tub - Midnight Blue
- Price
- €7.34
- Rating
- 4.2/5
- Reviews
- 3,549
- Age
- 3y ago

Arctic Fox x Arcane League of Legends Vegan and Cruelty Free Semi Permanent Hair Color Dye - Jinx 165 ml e
- Price
- €18.37
- Rating
- 4.1/5
- Reviews
- 7,624
- Age
- 1y ago
Newest
by launch date
Arctic Fox x Arcane League of Legends Vegan and Cruelty Free Semi Permanent Hair Color Dye - Jinx 165 ml e
- Price
- €18.37
- Rating
- 4.1/5
- Reviews
- 7,624
- Age
- 1y ago

Schwarzkopf LIVE Ultra Brights Semi-Permanente Haarfarbe 095 Electric Blue (142 5 ml) Coloration für intensive oder pastellige Farbergebnisse hält 1215 Haarwäschen mit Pflege-Conditioner
- Price
- €17.53
- Rating
- 4.0/5
- Reviews
- 173
- Age
- 1y ago

ARCTIC FOX 100% Vegan & Cruelty Free Vibrant Semi Permanent Hair Colour Dye - Blue Jean Baby 165 ml e
- Price
- €18.27
- Rating
- 4.1/5
- Reviews
- 7,624
- Age
- 2y ago

4 23 Unzen Blau Temporäre Haartönung Blue Instant Hair Cream Mud Natürliche Haarfarbe Frisur Pomade Unisex Styling Haartone Wax 120g Haar Wachs für Party Cosplay Halloween Weihnachten
- Price
- €7.33
- Rating
- 3.6/5
- Reviews
- 359
- Age
- 2y ago

La Riche Directions Semi-Permanent Hair Color 100ml Tub - Atlantic Blue
- Price
- €7.27
- Rating
- 4.2/5
- Reviews
- 3,550
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
142
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 84%
Open market
20%
- La Riche29%
- Manic Panic13%
- LIVE13%
- Femmas9%
- Adore8%
- ARCTIC FOX7%
Demand
Haarfarbe Blau search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.4×
Search terms
Top Haarfarbe Blau search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blaue haarfarbe53K/yr
- haarfarbe blau46K/yr
- blue hair dye15K/yr
- directions haarfarbe blau17K/yr
- blaue haarfarbe permanent10K/yr
- haartönung blau7K/yr
- blau haarfarbe6K/yr
- directions blau5K/yr
- blaue haarfarbe für dunkles haar7K/yr
- directions midnight blue4K/yr
Reviews and returns
What reviews say buyers love and hate about Haarfarbe Blau
We read the reviews and the return reasons for every product selling here.
“Farbe funktioniert nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Haarfarbe Blau questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









