Haarfarbe 7.1
FailThe top 5 brands take 100% of clicks, so Haarfarbe 7.1 is a Fail.
- Flapen Score
- 35 / 100Ranks 1,153 of 1,260 Kosmetik niches · −12 vs the category median of 4735
- Market size
- €28K/yr34K searches / yr
- 90-day growth
- +5.3%search demand this quarter
- Competition
- 69%top-5 click share · 4 brands · 74 sellers
Flapen Score
Haarfarbe 7.1 against its category
The dotted line is the Kosmetik average. Past it, Haarfarbe 7.1 is stronger. Inside it, weaker.
Market
The Haarfarbe 7.1 market on Amazon at a glance
Shoppers on Amazon Germany searched for Haarfarbe 7.1 34K times last year and spent an estimated €28K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €28K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- +5.3%
- Conversion, latest week
- 8.9%
- Market size, estimated
- €28Ka year
- Top search term
- wella koleston 7/19K searches a year
02 · Price
A sale here is worth €9.21.
Listings sell for €9.21 on average, from €5.28 to €20.28. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €9.21 that is €2K to €5K a year per listing.
- Average price
- €9.21under the $15 to $100 sweet spot
- Price range
- €5.28–€20.28
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €2K–€5K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Haar Colorationen. It carries 5,505 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #89in Haar Colorationen
- Average rating
- 4.56 starsAmazon Germany average 4.37 stars
- Average reviews
- 5,505per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Haarfarbe 7.1 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wella Professionals Koleston Perfect Rich Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 7/1 Mittelblond Asch 60ml
- Price
- €7.98
- Rating
- 4.6/5
- Reviews
- 9,780
- Age
- 8y ago

Wella 3 er Pack Koleston Perfect Me+ KP RICH NATURALS 7/1 mittelblond asch
- Price
- €20.28
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 6y ago

2er Wella Koleston Perfect ME+ 7/1 Mittelblond Asch 60 ml
- Price
- €16.80
- Rating
- 4.7/5
- Reviews
- 605
- Age
- 6y ago

Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 07/01 Mittelblond NaturAsch 60ml
- Price
- €8.69
- Rating
- 4.7/5
- Reviews
- 1,316
- Age
- 6y ago

Wella Professionals Koleston Perfect Rich Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 7/18 Mittelblond AschPerl 60ml
- Price
- €7.89
- Rating
- 4.6/5
- Reviews
- 9,780
- Age
- 8y ago
Trending
estimated 90-day click momentum
Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 3/0 Dunkelbraun 60ml
- Price
- €6.52
- Rating
- 4.7/5
- Reviews
- 10,551
- Age
- 18y ago

LOréal Paris Permanente Haarfarbe 100 Prozent Grauhaarabdeckung Haarfärbeset mit Coloration Shampoo und 3-Fach Pflege Creme Farbe Excellence Crème 7.1 Mittelaschblond
- Price
- €10.71
- Rating
- 4.4/5
- Reviews
- 1,689
- Age
- 11y ago

Wella Professionals Koleston Perfect Special Blonde - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 12/81 PerlAsch Special Blond 60ml
- Price
- €6.96
- Rating
- 4.5/5
- Reviews
- 6,037
- Age
- 8y ago

Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 5/00 Hellbraun Natur Intensiv 60ml
- Price
- €7.30
- Rating
- 4.7/5
- Reviews
- 10,545
- Age
- 8y ago

Wella Professionals Color Touch Rich Naturals Ammoniakfreie vegane Intensivtönung mit Metal Purifier für tiefe natürliche Nuancen bis zu 28 Haarwäschen - 7/1 Mittelblond Asch - 60 ml
- Price
- €8.38
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 1y ago
Newest
by launch date
Wella Professionals Color Touch Rich Naturals Ammoniakfreie vegane Intensivtönung mit Metal Purifier für tiefe natürliche Nuancen bis zu 28 Haarwäschen - 7/1 Mittelblond Asch - 60 ml
- Price
- €8.38
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 1y ago

LOréal Paris Permanente Haarfarbe mit ultra kühlem Farbergebnis 100% Grauhaarabdeckung Set mit Coloration Shampoo und Pflegecreme Excellence Cool Creme Nr. 7.11 Ultra kühles Mittelblond (Blond)
- Price
- €5.28
- Rating
- 4.2/5
- Reviews
- 2,426
- Age
- 5y ago

Wella 3 er Pack Koleston Perfect Me+ KP RICH NATURALS 7/1 mittelblond asch
- Price
- €20.28
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 6y ago

2er Wella Koleston Perfect ME+ 7/1 Mittelblond Asch 60 ml
- Price
- €16.80
- Rating
- 4.7/5
- Reviews
- 605
- Age
- 6y ago

Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 07/01 Mittelblond NaturAsch 60ml
- Price
- €8.69
- Rating
- 4.7/5
- Reviews
- 1,316
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
74
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
0%
- Wella Professionals84%
- L'Oreal Paris6%
- WELLA6%
- FANOLA3%
Search terms
Top Haarfarbe 7.1 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wella koleston 7/19K/yr
- haarfarbe 7.16K/yr
- wella 7/17K/yr
- koleston 7/17K/yr
- 7.1 haarfarbe4K/yr
Reviews and returns
What reviews say buyers love and hate about Haarfarbe 7.1
We read the reviews and the return reasons for every product selling here.
“Nach einer viel zu langen Weile bin ich blau gewesen und fast hätt ich’s drin gelassen um länger etwas von der Farbe zu haben,”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Haarfarbe 7.1 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









