haarfarbe 7.1
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Price range
Okay€5.28–€20.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay€9.21avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,504.93avg incumbent reviews — the moat a new listing must climb
Market size
Bad€28K€28K/yr · 34K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, haarfarbe 7.1 is a €28K/yr Amazon Germany market (34K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
haarfarbe 7.1 market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- €28K–€37K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #89
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
74
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Wella Professionals84%
- L'Oreal Paris6%
- WELLA6%
- FANOLA3%
Top haarfarbe 7.1 search terms
- wella koleston 7/19K/yr
- haarfarbe 7.16K/yr
- wella 7/17K/yr
- koleston 7/17K/yr
- 7.1 haarfarbe4K/yr
Top haarfarbe 7.1 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wella Professionals Koleston Perfect Rich Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 7/1 Mittelblond Asch 60ml
Wella Professionals€7.984.6★9,780 rev
Wella 3 er Pack Koleston Perfect Me+ KP RICH NATURALS 7/1 mittelblond asch
Wella Professionals€20.284.5★87 rev
2er Wella Koleston Perfect ME+ 7/1 Mittelblond Asch 60 ml
WELLA€16.804.7★605 rev
Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 07/01 Mittelblond NaturAsch 60ml
Wella Professionals€8.694.7★1,316 rev
Wella Professionals Koleston Perfect Rich Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 7/18 Mittelblond AschPerl 60ml
Wella Professionals€7.894.6★9,780 rev
Newest
by launch date
Wella Professionals Color Touch Rich Naturals Ammoniakfreie vegane Intensivtönung mit Metal Purifier für tiefe natürliche Nuancen bis zu 28 Haarwäschen - 7/1 Mittelblond Asch - 60 ml
Wella Professionals€8.38277 rev
LOréal Paris Permanente Haarfarbe mit ultra kühlem Farbergebnis 100% Grauhaarabdeckung Set mit Coloration Shampoo und Pflegecreme Excellence Cool Creme Nr. 7.11 Ultra kühles Mittelblond (Blond)
L'Oreal Paris€5.282,426 rev
Wella 3 er Pack Koleston Perfect Me+ KP RICH NATURALS 7/1 mittelblond asch
Wella Professionals€20.2887 rev
2er Wella Koleston Perfect ME+ 7/1 Mittelblond Asch 60 ml
WELLA€16.80605 rev
Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 07/01 Mittelblond NaturAsch 60ml
Wella Professionals€8.691,316 rev
Trending
90-day click momentumWella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 3/0 Dunkelbraun 60ml
Wella Professionals€6.524.7★
LOréal Paris Permanente Haarfarbe 100 Prozent Grauhaarabdeckung Haarfärbeset mit Coloration Shampoo und 3-Fach Pflege Creme Farbe Excellence Crème 7.1 Mittelaschblond
L'Oreal Paris€10.714.4★
Wella Professionals Koleston Perfect Special Blonde - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 12/81 PerlAsch Special Blond 60ml
Wella Professionals€6.964.5★
Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 5/00 Hellbraun Natur Intensiv 60ml
Wella Professionals€7.304.7★
Wella Professionals Color Touch Rich Naturals Ammoniakfreie vegane Intensivtönung mit Metal Purifier für tiefe natürliche Nuancen bis zu 28 Haarwäschen - 7/1 Mittelblond Asch - 60 ml
Wella Professionals€8.384.6★
What buyers say about haarfarbe 7.1
What buyers praise and complain about, mined from review topics.What buyers love
“Top Farbe”
“Super Produkt”
“Wie erwartet”
“Preis passt ebenfalls”
“Schon immer und noch ewig”
“Handhabung ist auch einfach”
“Geruch völlig ok”
“Sehr gute Grauabdeckung – Farbe noch dunkler als erwartet”
“Vorallem das Haar war danach sehr geschmeidig und weich”
“auch für die Kopfhaut gut verträglich”
What buyers complain about
“Nach einer viel zu langen Weile bin ich blau gewesen und fast hätt ich’s drin gelassen um länger etwas von der Farbe zu haben,”
“graue Haare kommen schnell wieder zum Vorschein”
“Riecht nach normale haarcreme”
“hält allerdings nicht sehr lange.”
“Mittelmäßig”
“Das hat nicht geklappt”
“Statt Ultra kühl, brennt wie Feuer und Möhrenkopf”
“Statt Ultra kühl, brennt wie Feuer und Möhrenkopf”
Top return reasons
Common questions
- Is haarfarbe 7.1 profitable to sell on Amazon Germany?
- The niche generates €28K/yr across 14 tracked products. 90-day search growth is +5.3%. Flapen's verdict: Skip it (35/100).
- How competitive is the haarfarbe 7.1 niche?
- 4 brands and 74 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in haarfarbe 7.1?
- Top complaints mined from reviews: Farbe, Eignung für gefärbtes Haar, Geruch. The return rate is 0.3%.
- What does it cost to enter the haarfarbe 7.1 niche?
- Listings span €5.28–€20.28; the average listing price is €9.21 (sweet spot $15–$100). The average incumbent carries 5,505 reviews — the moat a new listing must climb.