Haarfarbe
soft demand (-9.1% this quarter) — Haarfarbe doesn't clear our bar today.
Flapen Score
Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47
Is Haarfarbe profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Haarfarbe is a €245K/yr Amazon Germany market (1.8M searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 49/100.
Haarfarbe: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -9.1% over the last 90 days and 1.8% of searches end in a purchase.
€245K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 87 products
Top Haarfarbe products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Garnier GOOD Dauerhafte Haarfarbe 6.0 Mochaccino Braun permanente Coloration ohne Ammoniak bis zu 100% Grauabdeckung bis 8 Wochen langanhaltende Farbe einfache Anwendung angenehmer Duft 1 Stk.
- Price
- €6.87
- Rating
- 4.3/5
- Reviews
- 1,355
- Age
- 1y ago
Garnier Olia Dauerhafte Haarfarbe ohne Ammoniak Mit pflegenden und natürlichen Ölen Vollständige Grauhaarabdeckung Permanente Coloration Nr. 6.0 Hellbraun 1 Stück
- Price
- €4.76
- Rating
- 4.4/5
- Reviews
- 546
- Age
- 11y ago
LOréal Paris Coloration ohne Ammoniak und ohne Silikone Pflegende Intensivtönung mit Glanz-Reflex-Balsam Casting Crème Gloss Haarfarbe Nr. 323 Dunkle Schokolade (Braun) 1 Stück
- Price
- €3.92
- Rating
- 4.4/5
- Reviews
- 4,116
- Age
- 18y ago
Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 5/00 Hellbraun Natur Intensiv 60ml
- Price
- €7.30
- Rating
- 4.7/5
- Reviews
- 10,545
- Age
- 8y ago
Wella Professionals Color Touch Rich Naturals Ammoniakfreie vegane Intensivtönung mit Metal Purifier für tiefe natürliche Nuancen bis zu 28 Haarwäschen - 9/16 Lichtblond Asch-Violett - 60 ml
- Price
- €7.54
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 1y ago
Trending
90-day click momentumWella Professionals Color Touch Rich Naturals Ammoniakfreie vegane Intensivtönung mit Metal Purifier für tiefe natürliche Nuancen bis zu 28 Haarwäschen - 9/16 Lichtblond Asch-Violett - 60 ml
- Price
- €7.54
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 1y ago
LOréal Paris Coloration ohne Ammoniak und ohne Silikone Pflegende Intensivtönung mit Glanz-Reflex-Balsam Casting Crème Gloss Haarfarbe Nr. 316 Dunkle Kirsche 1 Stück
- Price
- €4.01
- Rating
- 4.4/5
- Reviews
- 4,116
- Age
- 19y ago
Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 3/0 Dunkelbraun 60ml
- Price
- €6.52
- Rating
- 4.7/5
- Reviews
- 10,551
- Age
- 18y ago
Garnier GOOD Dauerhafte Haarfarbe 4.0 Kakao Braun Coloration ohne Ammoniak bis zu 100% Grauabdeckung 1 Stk.
- Price
- €6.93
- Rating
- 4.3/5
- Reviews
- 1,355
- Age
- 1y ago
Garnier GOOD Dauerhafte Haarfarbe 6.0 Mochaccino Braun permanente Coloration ohne Ammoniak bis zu 100% Grauabdeckung bis 8 Wochen langanhaltende Farbe einfache Anwendung angenehmer Duft 1 Stk.
- Price
- €6.87
- Rating
- 4.3/5
- Reviews
- 1,355
- Age
- 1y ago
Newest
by launch dateGarnier GOOD Dauerhafte Haarfarbe 6.0 Mochaccino Braun permanente Coloration ohne Ammoniak bis zu 100% Grauabdeckung bis 8 Wochen langanhaltende Farbe einfache Anwendung angenehmer Duft 1 Stk.
- Price
- €6.87
- Rating
- 4.3/5
- Reviews
- 1,355
- Age
- 1y ago
Garnier GOOD Dauerhafte Haarfarbe 9.1 Vanilla Blond permanente Coloration ohne Ammoniak bis zu 100% Grauabdeckung bis zu 8 Wochen langanhaltende Farbe einfache Anwendung angenehmer Duft 1 Stk.
- Price
- €7.05
- Rating
- 4.3/5
- Reviews
- 1,356
- Age
- 1y ago
Garnier GOOD Dauerhafte Haarfarbe 7.12 Latte Macchiato Braun permanente Coloration ohne Ammoniak bis zu 100% Grauabdeckung langanhaltende Farbe einfache Anwendung angenehmer Duft 1 Stk.
- Price
- €6.94
- Rating
- 4.3/5
- Reviews
- 1,356
- Age
- 1y ago
Garnier GOOD Dauerhafte Haarfarbe 4.0 Kakao Braun Coloration ohne Ammoniak bis zu 100% Grauabdeckung 1 Stk.
- Price
- €6.93
- Rating
- 4.3/5
- Reviews
- 1,355
- Age
- 1y ago
Wella Professionals Color Touch Rich Naturals Ammoniakfreie vegane Intensivtönung mit Metal Purifier für tiefe natürliche Nuancen bis zu 28 Haarwäschen - 9/16 Lichtblond Asch-Violett - 60 ml
- Price
- €7.54
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
Brands
18 falling
Sellers
165
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
21%
Top 20: 54%
Open market
8%
- Garnier38%
- L'Oreal Paris27%
- Wella Professionals19%
- Palette3%
- Creme Supreme3%
- Revlon2%
- Open — no brand owns it (12 brands, 8%)
Haarfarbe demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Haarfarbe search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- haarfarbe501K/yr
- haarfarbe braun186K/yr
- haarfarbe blond163K/yr
- haartönung133K/yr
- haarfarbe dunkelbraun79K/yr
- garnier haarfarbe68K/yr
- garnier good haarfarbe84K/yr
- loreal haarfarbe53K/yr
- tönung haare49K/yr
- schwarzkopf haarfarbe55K/yr
What reviews say buyers love and hate about Haarfarbe
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Color Fresh”
“Super Produkt”
“Gut ist, dass die Comoration nicht stinkt”
“Good haarfarbr”
“super easy anzuwenden”
What buyers complain about
68% of reviews“Farbe stimmt nicht annähernd überein”
“Haare wurden ORANGE”
“Unerträglicher Juckreiz”
“Stimmt einfach nicht”
“Leider vergeudetes Geld”
Haarfarbe return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Haarfarbe questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
