Haarfarbe

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €245K a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-9.1%

Conversion, latest week

1.8%

Market size, estimated

€245Ka year

Peak month

May1.3× the quietest month

Top search term

haarfarbe501K searches a year

Listings sell for €7.96 on average, from €3.51 to €25.57. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At €7.96 that is €796 to €2K a year per listing.

Average price

€7.96under the $15 to $100 sweet spot

Price range

€3.51–€25.57

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

€796–€2K

Returns

0.2%of orders · Amazon Germany median 1.1%

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #88 within Haar Colorationen. It carries 4,446 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

94%

Out of stock, average day

2.7%

Average rank

#88in Haar Colorationen

Average rating

4.37 starsAmazon Germany average 4.37 stars

Average reviews

4,446per listing

Listings tracked

87

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

10

Successful launches

4Amazon's first-year sales bar

Average brand age

64 months