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Haarfärbepinsel

prices mostly outside the sweet spot ($2.62–$10.10) — Haarfärbepinsel doesn't clear our bar today.

Flapen Score

48
Skip it

Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 47

Market size 29Growth 20Conversion 95Competition 52Returns 98Price range 0Avg price 16Brand share 61Review moat 44Quality gap 43
This niche Category average · 1,260 niches

Is Haarfärbepinsel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Haarfärbepinsel is a €125K/yr Amazon Germany market (186K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 48/100.

Haarfärbepinsel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.2% over the last 90 days and 12.1% of searches end in a purchase.

€125K

revenue / yr

Units sold / yr25K
Search volume / yr-9.2%186K
Conversion rate12.1%
Avg price€5.59

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers16 · 21
Top-5 product click share54%
Open market32%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement87%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews2,140

Top Haarfärbepinsel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

€0€6K€13K€19K€25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

21

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

25%

  • Yibaijia27%
  • VARHHUXHA17%
  • FRAMAR10%
  • Lmyzcbzl8%
  • NEPAK7%
  • AIOUNIYA7%

Haarfärbepinsel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume186KCVR12.1%Products23Brands16Top 5 Brands68%OOS Rate3.9%Rating4.5★Reviews2,140Avg BSR#63
4K3KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Haarfärbepinsel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • haarfärbepinsel44K/yr
  • haare färben zubehör22K/yr
  • pinsel haare färben16K/yr
  • haarfärbeset18K/yr
  • färbepinsel9K/yr
  • haarfärbepinsel set7K/yr
  • haarfarbe pinsel10K/yr
  • haarfarbe zubehör7K/yr
  • färbepinsel für haarfarbe4K/yr
  • haarfärbe set6K/yr

What reviews say buyers love and hate about Haarfärbepinsel

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Qualität insgesamt26%

sehr gute Quality für fairen Preis

Preis-Leistungs-Verhältnis23%

Preis-Leistung optimal

Benutzerfreundlichkeit9%

Mega total praktisch

Pinselqualität6%

Super Pinsel

beworben Vs Tatsächliches Produkt6%

Macht was es soll

What buyers complain about

83% of reviews
Qualität insgesamt32%

Sehr schlechte Qualität

Pinselqualität10%

die Pinsel sind schon verbogen, mit den Borsten kann man definitiv nicht präzise färben.

Gesamtgröße8%

charlie ist gewöhnungsbedürftig ziemlich klein

Materialqualität8%

Material ist sehr billig

Haltbarkeit5%

dabei reißt sie noch ein.

Haarfärbepinsel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Qualität insgesamt
38%
2Gesamtgröße
14%
3Materialqualität
13%
4Defekt Material/Teile
4%
5Stärke
3%

Common Haarfärbepinsel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Haarfärbepinsel 48/100 on Amazon Germany — Skip it. The niche generates €125K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -9.2% over the last 90 days.
Search demand for Haarfärbepinsel on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.