Haare
a deep review moat (18,235 avg reviews) — Haare doesn't clear our bar today.
Flapen Score
Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47
Is Haare profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Haare is a €215K/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 42/100.
Haare: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.9% over the last 90 days and 2.2% of searches end in a purchase.
€215K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 21 products
Top Haare products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
REVLON PROFESSIONAL UniqOne Hair Treatment Classic 150 ml Leave in Haarkur für bessere Kämmbarkeit & Glanz Haarpflege ohne Ausspülen Anti Frizz Spray mit Hitzeschutz vegan
- Price
- €7.10
- Rating
- 4.6/5
- Reviews
- 64,753
- Age
- 10y ago
Olaplex No 7 Bonding Haar Öl Konzentriertes Hochglanzöl Hitzeschutz Glättet Und Macht Das Haar Sichtbar Weich Verleiht Der Farbe Mehr Lebendigkeit Bis Zu 72 Stunden Frizz-Kontrolle 30ml
- Price
- €14.12
- Rating
- 4.6/5
- Reviews
- 16,043
- Age
- 6y ago
Botanic Hearth Rosmarin Haaröl Haarwachstum & stärkende Pflege mit Biotin Jojoba- & Rizinusöl nährend & volumengebend Non-GMO 198 ml
- Price
- €10.34
- Rating
- 4.3/5
- Reviews
- 32,333
- Age
- 2y ago
REVLON PROFESSIONAL UniqOne Hair Treatment Coconut 150 ml Leave in Haarkur für bessere Kämmbarkeit & Glanz Haarpflege ohne Ausspülen Anti Frizz Spray mit Hitzeschutz vegan
- Price
- €7.47
- Rating
- 4.6/5
- Reviews
- 20,424
- Age
- 13y ago
Kérastase Genesis Stärkendes Kopfhautserum für feines und brüchiges Haar Tägliches Haarserum gegen Haarausfall und Haarbruch Sérum Anti-Chute Fortifiant 90 ml
- Price
- €31.79
- Rating
- 4.4/5
- Reviews
- 7,955
- Age
- 6y ago
Trending
90-day click momentum
REVLON PROFESSIONAL UniqOne Pflege-Set mit Kosmetiktasche: Hair Treatment Classic 150 ml Leave in Haarkur Anti Frizz Spray mit Hitzeschutz & Shampoo 100 ml für glänzendes gut kämmbares Haar
- Price
- €9.28
- Rating
- 4.7/5
- Reviews
- 73
- Age
- 10mo ago
Tangle Teezer Ultimate Detangler Haarbürste Für Nasses & Trockenes Haar Entwirrungsbürste für Alle Haartypen Zweistufige Borsten Reduzieren Haarbruch & Entfernen Knoten Millennial Rosa
- Price
- €9.31
- Rating
- 4.7/5
- Reviews
- 64,858
- Age
- 8y ago
REVLON PROFESSIONAL UniqOne Hair Treatment Coconut 150 ml Leave in Haarkur für bessere Kämmbarkeit & Glanz Haarpflege ohne Ausspülen Anti Frizz Spray mit Hitzeschutz vegan
- Price
- €7.47
- Rating
- 4.6/5
- Reviews
- 20,424
- Age
- 13y ago
Loomify Satin Schlafhaube 2 Stück Seidenhaube Verstellbar Haarhaube Seide mit 2 Stück Satin Haargummis Nacht Schlaf Haube Damen Mädchen Atmungsaktive Schlafkappe Duschhauben (Schwarz Rosa)
- Price
- €5.75
- Rating
- 4.2/5
- Reviews
- 1,542
- Age
- 1y ago
REVLON PROFESSIONAL UniqOne Hair Treatment Classic 150 ml Leave in Haarkur für bessere Kämmbarkeit & Glanz Haarpflege ohne Ausspülen Anti Frizz Spray mit Hitzeschutz vegan
- Price
- €7.10
- Rating
- 4.6/5
- Reviews
- 64,753
- Age
- 10y ago
Newest
by launch dateREVLON PROFESSIONAL UniqOne Pflege-Set mit Kosmetiktasche: Hair Treatment Classic 150 ml Leave in Haarkur Anti Frizz Spray mit Hitzeschutz & Shampoo 100 ml für glänzendes gut kämmbares Haar
- Price
- €9.28
- Rating
- 4.7/5
- Reviews
- 73
- Age
- 10mo ago
Pantene Pro-V Molecular Bond Repair Leave In Wunder Haarcreme 90ml. Haarpflege und Haarkur mit Pro-V Konzentrierter Formel für Alle Geschädigten Haartypen. Repariert Spliss
- Price
- €7.45
- Rating
- 4.6/5
- Reviews
- 496
- Age
- 1y ago
Loomify Satin Schlafhaube 2 Stück Seidenhaube Verstellbar Haarhaube Seide mit 2 Stück Satin Haargummis Nacht Schlaf Haube Damen Mädchen Atmungsaktive Schlafkappe Duschhauben (Schwarz Rosa)
- Price
- €5.75
- Rating
- 4.2/5
- Reviews
- 1,542
- Age
- 1y ago
Loomify Satin Schlafhaube 2 Stück Seidenhaube Verstellbar Haarhaube Seide mit 2 Stück Satin Haargummis Nacht Schlaf Haube Damen Mädchen Atmungsaktive Schlafkappe (Lila Grau)
- Price
- €5.66
- Rating
- 4.2/5
- Reviews
- 1,542
- Age
- 1y ago
Botanic Hearth Rosmarin Haaröl Haarwachstum & stärkende Pflege mit Biotin Jojoba- & Rizinusöl nährend & volumengebend Non-GMO 198 ml
- Price
- €10.34
- Rating
- 4.3/5
- Reviews
- 32,333
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
123
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
58%
Top 20: 98%
Open market
16%
- REVLON PROFESSIONAL50%
- Olaplex8%
- Botanic Hearth7%
- Tangle Teezer6%
- KÉRASTASE6%
- LINAERSHAO5%
- Open — no brand owns it (7 brands, 16%)
Haare demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.1×
Top Haare search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- haare191K/yr
- haarpflege133K/yr
- haar119K/yr
- hair113K/yr
- haarpflege damen92K/yr
- la biosthetique64K/yr
- revlon uniq one64K/yr
- hair care47K/yr
- haar produkte41K/yr
- haarprodukte38K/yr
What reviews say buyers love and hate about Haare
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“Bestes Produkt ever”
“Er riecht so gut”
“Das Material fühlt sich weich an”
“Pflegt die Haare spürbar”
“Alles bestens und genau wie beschrieben”
What buyers complain about
56% of reviews“Badreiniger Geruch”
“Geld Verschwendung”
“Haaröl”
“Die Größe ist etwas unhandlich”
“Haarausfall”
Haare return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Haare questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
