Haare
FailThe average product has 18,235 reviews to catch up to, so Haare is a Fail.
- Flapen Score
- 42 / 100Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 4742
- Market size
- €215K/yr1.1M searches / yr
- 90-day growth
- -14.9%search demand this quarter
- Competition
- 58%top-5 click share · 13 brands · 123 sellers
Flapen Score
Haare against its category
The dotted line is the Kosmetik average. Past it, Haare is stronger. Inside it, weaker.
Market
The Haare market on Amazon at a glance
Shoppers on Amazon Germany searched for Haare 1.1M times last year and spent an estimated €215K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €215K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -14.9%
- Conversion, latest week
- 2.2%
- Market size, estimated
- €215Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- haare191K searches a year
02 · Price
A sale here is worth €9.07.
Listings sell for €9.07 on average, from €3.45 to €31.79. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At €9.07 that is €5K to €7K a year per listing.
- Average price
- €9.07under the $15 to $100 sweet spot
- Price range
- €3.45–€31.79
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €5K–€7K
- Returns
- 0.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Haaröl. It carries 18,235 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #14in Haaröl
- Average rating
- 4.51 starsAmazon Germany average 4.37 stars
- Average reviews
- 18,235per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Haare products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
REVLON PROFESSIONAL UniqOne Hair Treatment Classic 150 ml Leave in Haarkur für bessere Kämmbarkeit & Glanz Haarpflege ohne Ausspülen Anti Frizz Spray mit Hitzeschutz vegan
- Price
- €7.10
- Rating
- 4.6/5
- Reviews
- 64,753
- Age
- 10y ago

Olaplex No 7 Bonding Haar Öl Konzentriertes Hochglanzöl Hitzeschutz Glättet Und Macht Das Haar Sichtbar Weich Verleiht Der Farbe Mehr Lebendigkeit Bis Zu 72 Stunden Frizz-Kontrolle 30ml
- Price
- €14.12
- Rating
- 4.6/5
- Reviews
- 16,043
- Age
- 6y ago

Botanic Hearth Rosmarin Haaröl Haarwachstum & stärkende Pflege mit Biotin Jojoba- & Rizinusöl nährend & volumengebend Non-GMO 198 ml
- Price
- €10.34
- Rating
- 4.3/5
- Reviews
- 32,333
- Age
- 2y ago

REVLON PROFESSIONAL UniqOne Hair Treatment Coconut 150 ml Leave in Haarkur für bessere Kämmbarkeit & Glanz Haarpflege ohne Ausspülen Anti Frizz Spray mit Hitzeschutz vegan
- Price
- €7.47
- Rating
- 4.6/5
- Reviews
- 20,424
- Age
- 13y ago

Kérastase Genesis Stärkendes Kopfhautserum für feines und brüchiges Haar Tägliches Haarserum gegen Haarausfall und Haarbruch Sérum Anti-Chute Fortifiant 90 ml
- Price
- €31.79
- Rating
- 4.4/5
- Reviews
- 7,955
- Age
- 6y ago
Trending
estimated 90-day click momentum
REVLON PROFESSIONAL UniqOne Pflege-Set mit Kosmetiktasche: Hair Treatment Classic 150 ml Leave in Haarkur Anti Frizz Spray mit Hitzeschutz & Shampoo 100 ml für glänzendes gut kämmbares Haar
- Price
- €9.28
- Rating
- 4.7/5
- Reviews
- 73
- Age
- 10mo ago

Tangle Teezer Ultimate Detangler Haarbürste Für Nasses & Trockenes Haar Entwirrungsbürste für Alle Haartypen Zweistufige Borsten Reduzieren Haarbruch & Entfernen Knoten Millennial Rosa
- Price
- €9.31
- Rating
- 4.7/5
- Reviews
- 64,858
- Age
- 8y ago

REVLON PROFESSIONAL UniqOne Hair Treatment Coconut 150 ml Leave in Haarkur für bessere Kämmbarkeit & Glanz Haarpflege ohne Ausspülen Anti Frizz Spray mit Hitzeschutz vegan
- Price
- €7.47
- Rating
- 4.6/5
- Reviews
- 20,424
- Age
- 13y ago

Loomify Satin Schlafhaube 2 Stück Seidenhaube Verstellbar Haarhaube Seide mit 2 Stück Satin Haargummis Nacht Schlaf Haube Damen Mädchen Atmungsaktive Schlafkappe Duschhauben (Schwarz Rosa)
- Price
- €5.75
- Rating
- 4.2/5
- Reviews
- 1,542
- Age
- 1y ago

REVLON PROFESSIONAL UniqOne Hair Treatment Classic 150 ml Leave in Haarkur für bessere Kämmbarkeit & Glanz Haarpflege ohne Ausspülen Anti Frizz Spray mit Hitzeschutz vegan
- Price
- €7.10
- Rating
- 4.6/5
- Reviews
- 64,753
- Age
- 10y ago
Newest
by launch date
REVLON PROFESSIONAL UniqOne Pflege-Set mit Kosmetiktasche: Hair Treatment Classic 150 ml Leave in Haarkur Anti Frizz Spray mit Hitzeschutz & Shampoo 100 ml für glänzendes gut kämmbares Haar
- Price
- €9.28
- Rating
- 4.7/5
- Reviews
- 73
- Age
- 10mo ago

Pantene Pro-V Molecular Bond Repair Leave In Wunder Haarcreme 90ml. Haarpflege und Haarkur mit Pro-V Konzentrierter Formel für Alle Geschädigten Haartypen. Repariert Spliss
- Price
- €7.45
- Rating
- 4.6/5
- Reviews
- 496
- Age
- 1y ago

Loomify Satin Schlafhaube 2 Stück Seidenhaube Verstellbar Haarhaube Seide mit 2 Stück Satin Haargummis Nacht Schlaf Haube Damen Mädchen Atmungsaktive Schlafkappe Duschhauben (Schwarz Rosa)
- Price
- €5.75
- Rating
- 4.2/5
- Reviews
- 1,542
- Age
- 1y ago

Loomify Satin Schlafhaube 2 Stück Seidenhaube Verstellbar Haarhaube Seide mit 2 Stück Satin Haargummis Nacht Schlaf Haube Damen Mädchen Atmungsaktive Schlafkappe (Lila Grau)
- Price
- €5.66
- Rating
- 4.2/5
- Reviews
- 1,542
- Age
- 1y ago

Botanic Hearth Rosmarin Haaröl Haarwachstum & stärkende Pflege mit Biotin Jojoba- & Rizinusöl nährend & volumengebend Non-GMO 198 ml
- Price
- €10.34
- Rating
- 4.3/5
- Reviews
- 32,333
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
123
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 98%
Open market
16%
- REVLON PROFESSIONAL50%
- Olaplex8%
- Botanic Hearth7%
- Tangle Teezer6%
- KÉRASTASE6%
- LINAERSHAO5%
- Open — no brand owns it (7 brands, 16%)
Demand
Haare search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Haare search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- haare191K/yr
- haarpflege133K/yr
- haar119K/yr
- hair113K/yr
- haarpflege damen92K/yr
- la biosthetique64K/yr
- revlon uniq one64K/yr
- hair care47K/yr
- haar produkte41K/yr
- haarprodukte38K/yr
Reviews and returns
What reviews say buyers love and hate about Haare
We read the reviews and the return reasons for every product selling here.
“Badreiniger Geruch”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Haare questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









