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Haarcurler

Fail

Demand is soft, at -37.5% this quarter, so Haarcurler is a Fail.

Flapen Score
44
44 / 100
Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47
Market size
€29K/yr76K searches / yr
90-day growth
-37.5%search demand this quarter
Competition
52%top-5 click share · 18 brands · 37 sellers

Flapen Score

Haarcurler against its category

The dotted line is the Kosmetik average. Past it, Haarcurler is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haarcurler market on Amazon at a glance

Shoppers on Amazon Germany searched for Haarcurler 76K times last year and spent an estimated €29K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €29K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-37.5%
Conversion, latest week
1.4%
Market size, estimated
€29Ka year
Peak month
December2.4× the quietest month
Top search term
reise lockenstab8K searches a year

02 · Price

A sale here is worth €27.50.

Listings sell for €27.50 on average, from €16.20 to €37.35. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €27.50 that is €0 to €3K a year per listing.

Average price
€27.50inside the $15 to $100 sweet spot
Price range
€16.20–€37.35
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
5.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #118 within Haarstyling Geräte & Styling Zubehör. It carries 773 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
12.7%
Average rank
#118in Haarstyling Geräte & Styling Zubehör
Average rating
4.02 starsAmazon Germany average 4.37 stars
Average reviews
773per listing
Listings tracked
22

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Haarcurler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

37

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

33%

  • Brand 132%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Haarcurler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Haarcurler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reise lockenstab8K/yr
  • lockenstab kabellos12K/yr
  • reise lockenstab mini7K/yr
  • akku lockenstab7K/yr
  • kabelloser lockenstab12K/yr
  • lockenstab ohne kabel7K/yr
  • reiselockenstab klein5K/yr
  • akku lockenstab kabellos5K/yr
  • lockenstab akku4K/yr
  • mini lockenstab kabellos7K/yr

Reviews and returns

What reviews say buyers love and hate about Haarcurler

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Benutzerfreundlichkeit”
15%of negative reviews mention “Akkulaufzeit”
5.3%of orders come back
“Akku hält nicht sehr lange”
A buyer, on “Akkulaufzeit”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Haarcurler questions

Answered from the same tracked data.