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Haarcurler

soft demand (-37.5% this quarter) — Haarcurler doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47

Market size 7Growth 6Conversion 17Competition 55Returns 24Price range 95Avg price 95Brand share 74Review moat 68Quality gap 94
This niche Category average · 1,260 niches

Is Haarcurler profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Haarcurler is a €29K/yr Amazon Germany market (76K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Haarcurler: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -37.5% over the last 90 days and 1.4% of searches end in a purchase.

€29K

revenue / yr

Units sold / yr2K
Search volume / yr-37.5%76K
Conversion rate1.4%
Avg price€27.50

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers18 · 37
Top-5 product click share52%
Open market39%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement100%
New entrants (1y)8· 1 succeeded
Avg rating4.0★
Avg reviews773

Top Haarcurler products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€6K€9K€12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

37

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

33%

  • ToneRiso32%
  • UKLISS8%
  • Dricar7%
  • iTayga7%
  • wavytalk7%
  • KBIBCK6%

Haarcurler demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume76KCVR1.4%Products22Brands18Top 5 Brands61%OOS Rate12.7%Rating4.0★Reviews773Avg BSR#118
5K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Top Haarcurler search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • reise lockenstab8K/yr
  • lockenstab kabellos12K/yr
  • reise lockenstab mini7K/yr
  • akku lockenstab7K/yr
  • kabelloser lockenstab12K/yr
  • lockenstab ohne kabel7K/yr
  • reiselockenstab klein5K/yr
  • akku lockenstab kabellos5K/yr
  • lockenstab akku4K/yr
  • mini lockenstab kabellos7K/yr

What reviews say buyers love and hate about Haarcurler

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Benutzerfreundlichkeit32%

Super in der Handhabung!!!! Sensationell

Qualität insgesamt10%

Super Produkt

Preis-Leistungs-Verhältnis7%

Super Preis-Leistung

Akkulaufzeit5%

Der Akku ist stark

beworben Vs Tatsächliches Produkt3%

Macht an sich, was er soll

What buyers complain about

69% of reviews
Akkulaufzeit15%

Akku hält nicht sehr lange

Haltbarkeit11%

nach wenigen Anwendungen defekt

Heizung10%

Wird nicht heiß/ Amazon Bote ließ Paket fallen :(

Aufladen8%

Einziger Minuspunkt: Ladezeit recht lange

Benutzerfreundlichkeit6%

Völlig unbrauchbar

Haarcurler return rate & reasons

Why buyers send it back, as a share of all return requests.

5.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
26%
2Lockenwickler
10%
3Gesamtgröße
8%
4Heizung
7%
5beworben Vs Tatsächliches Produkt
6%

Common Haarcurler questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Haarcurler 44/100 on Amazon Germany — Skip it. The niche generates €29K/yr across 22 tracked products. 1 of 8 products launched in the last 360 days are still selling. Search demand moved -37.5% over the last 90 days.
Search demand for Haarcurler on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.4× the quietest.