Haarcurler
FailDemand is soft, at -37.5% this quarter, so Haarcurler is a Fail.
- Flapen Score
- 44 / 100Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 4744
- Market size
- €29K/yr76K searches / yr
- 90-day growth
- -37.5%search demand this quarter
- Competition
- 52%top-5 click share · 18 brands · 37 sellers
Flapen Score
Haarcurler against its category
The dotted line is the Kosmetik average. Past it, Haarcurler is stronger. Inside it, weaker.
Market
The Haarcurler market on Amazon at a glance
Shoppers on Amazon Germany searched for Haarcurler 76K times last year and spent an estimated €29K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €29K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -37.5%
- Conversion, latest week
- 1.4%
- Market size, estimated
- €29Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- reise lockenstab8K searches a year
02 · Price
A sale here is worth €27.50.
Listings sell for €27.50 on average, from €16.20 to €37.35. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €27.50 that is €0 to €3K a year per listing.
- Average price
- €27.50inside the $15 to $100 sweet spot
- Price range
- €16.20–€37.35
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€3K
- Returns
- 5.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #118 within Haarstyling Geräte & Styling Zubehör. It carries 773 reviews at 4.02 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 12.7%
- Average rank
- #118in Haarstyling Geräte & Styling Zubehör
- Average rating
- 4.02 starsAmazon Germany average 4.37 stars
- Average reviews
- 773per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Haarcurler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
37
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
52%
Top 20: 97%
Open market
33%
- Brand 132%
- Brand 28%
- Brand 37%
- Brand 47%
- Brand 57%
- Brand 66%
Demand
Haarcurler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Haarcurler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- reise lockenstab8K/yr
- lockenstab kabellos12K/yr
- reise lockenstab mini7K/yr
- akku lockenstab7K/yr
- kabelloser lockenstab12K/yr
- lockenstab ohne kabel7K/yr
- reiselockenstab klein5K/yr
- akku lockenstab kabellos5K/yr
- lockenstab akku4K/yr
- mini lockenstab kabellos7K/yr
Reviews and returns
What reviews say buyers love and hate about Haarcurler
We read the reviews and the return reasons for every product selling here.
“Akku hält nicht sehr lange”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Haarcurler questions
Answered from the same tracked data.









