Haarcreme
FailThe top 5 brands take 100% of clicks, so Haarcreme is a Fail.
- Flapen Score
- 42 / 100Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 4742
- Market size
- €238K/yr242K searches / yr
- 90-day growth
- -6.2%search demand this quarter
- Competition
- 70%top-5 click share · 5 brands · 83 sellers
Flapen Score
Haarcreme against its category
The dotted line is the Kosmetik average. Past it, Haarcreme is stronger. Inside it, weaker.
Market
The Haarcreme market on Amazon at a glance
Shoppers on Amazon Germany searched for Haarcreme 242K times last year and spent an estimated €238K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 12.2% of those searches ended in a purchase.
Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €238K a year.
- Searches, last 12 months
- 242K
- Growth, 90 days vs prior 90
- -6.2%
- Conversion, latest week
- 12.2%
- Market size, estimated
- €238Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- american crew106K searches a year
02 · Price
A sale here is worth €8.07.
Listings sell for €8.07 on average, from €1.27 to €11.05. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At €8.07 that is €16K to €20K a year per listing.
- Average price
- €8.07under the $15 to $100 sweet spot
- Price range
- €1.27–€11.05
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- €16K–€20K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Haarstyling Produkte. It carries 8,549 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #15in Haarstyling Produkte
- Average rating
- 4.37 starsAmazon Germany average 4.37 stars
- Average reviews
- 8,549per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Haarcreme products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
American Crew Forming Cream 85g / 3oz
- Price
- €9.46
- Rating
- 4.4/5
- Reviews
- 18,326
- Age
- 18y ago

AMERICAN CREW Classic Fiber 85 g Haarwachs für Männer Haarprodukt mit starkem Halt Stylingprodukt für viel Textur & mattes Finish zur täglichen Anwendung
- Price
- €10.16
- Rating
- 4.2/5
- Reviews
- 28,900
- Age
- 17y ago

AMERICAN CREW Matte Clay 85 g Stylingclay für Männer Haarprodukt mit mittlerem bis starkem Halt Stylingprodukt für optimale Formbarkeit Struktur & mattes Finish
- Price
- €10.48
- Rating
- 4.3/5
- Reviews
- 6,868
- Age
- 7y ago

AMERICAN CREW Forming Cream 50 g Stylingcreme für Männer Haarprodukt mit mittlerem Halt Stylingprodukt für flexibel formbares Haar & Finish mit natürlichem Glanz
- Price
- €5.44
- Rating
- 4.4/5
- Reviews
- 2,456
- Age
- 18y ago

BRISK | Frisiercreme super | Die Styling-Creme für Männer | Natürlicher Halt aus der Tube | Der Klassiker der 50er Jahre | Fixiert & pflegt | 100ML
- Price
- €1.27
- Rating
- 4.6/5
- Reviews
- 695
- Age
- 19y ago
Trending
estimated 90-day click momentum
Wella EIMI Grip Cream Professionelle Stylingcreme mit brasilianischem Carnauba-Wachs weiche texturierende Haarcreme für ein definiertes Haarstyling 1 x 75 ml
- Price
- €6.47
- Rating
- 4.5/5
- Reviews
- 2,129
- Age
- 11y ago

AMERICAN CREW Defining Paste 85 g Stylingpaste für Männer Haarprodukt mit mittlerem Halt Stylingprodukt für flexibel formbares Haar & gering glänzendes Finish
- Price
- €9.46
- Rating
- 4.3/5
- Reviews
- 9,048
- Age
- 18y ago

Moroccanoil - Feuchtigkeitsspendende Stylingcreme 75ml
- Price
- €11.05
- Rating
- 4.5/5
- Reviews
- 17,039
- Age
- 13y ago

AMERICAN CREW Fiber Cream 100 ml Stylingcreme für Männer Haarprodukt mit mittlerem Halt Stylingprodukt für flexibel formbares Haar & Finish mit natürlichem Glanz
- Price
- €8.13
- Rating
- 4.4/5
- Reviews
- 6,845
- Age
- 8y ago

AMERICAN CREW Heavy Hold Pomade 85 g Stylingpomade für Männer Haarprodukt mit extrem starkem Halt Stylingprodukt für Frisuren mit viel Glanz wasserbasiert
- Price
- €10.72
- Rating
- 4.2/5
- Reviews
- 4,360
- Age
- 9y ago
Newest
by launch date
NIVEA MEN Styling Cream im 1er Pack (1 x 150ml) Haarcreme für formbaren Halt ohne zu verhärten flexibles Haargel für einen Natural Look
- Price
- €3.53
- Rating
- 4.5/5
- Reviews
- 2,177
- Age
- 6y ago

AMERICAN CREW Matte Clay 85 g Stylingclay für Männer Haarprodukt mit mittlerem bis starkem Halt Stylingprodukt für optimale Formbarkeit Struktur & mattes Finish
- Price
- €10.48
- Rating
- 4.3/5
- Reviews
- 6,868
- Age
- 7y ago

AMERICAN CREW Fiber Cream 100 ml Stylingcreme für Männer Haarprodukt mit mittlerem Halt Stylingprodukt für flexibel formbares Haar & Finish mit natürlichem Glanz
- Price
- €8.13
- Rating
- 4.4/5
- Reviews
- 6,845
- Age
- 8y ago

AMERICAN CREW Heavy Hold Pomade 85 g Stylingpomade für Männer Haarprodukt mit extrem starkem Halt Stylingprodukt für Frisuren mit viel Glanz wasserbasiert
- Price
- €10.72
- Rating
- 4.2/5
- Reviews
- 4,360
- Age
- 9y ago

Wella EIMI Grip Cream Professionelle Stylingcreme mit brasilianischem Carnauba-Wachs weiche texturierende Haarcreme für ein definiertes Haarstyling 1 x 75 ml
- Price
- €6.47
- Rating
- 4.5/5
- Reviews
- 2,129
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
83
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- AMERICAN CREW83%
- BRISK7%
- Moroccanoil4%
- WELLA4%
- NIVEA MEN3%
Demand
Haarcreme search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.0×
Search terms
Top Haarcreme search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- american crew106K/yr
- american crew forming cream18K/yr
- styling creme19K/yr
- crew19K/yr
- haarcreme13K/yr
- haarcreme männer9K/yr
- hair cream9K/yr
- brisk frisiercreme6K/yr
- styling cream5K/yr
- brisk7K/yr
Reviews and returns
What reviews say buyers love and hate about Haarcreme
We read the reviews and the return reasons for every product selling here.
“Macht total fettige Haare”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Haarcreme questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









