Haarcreme
brand-locked demand (top 5 brands take 100% of clicks) — Haarcreme doesn't clear our bar today.
Flapen Score
Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47
Is Haarcreme profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Haarcreme is a €238K/yr Amazon Germany market (242K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.
Haarcreme: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.2% over the last 90 days and 12.2% of searches end in a purchase.
€238K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 14 products
Top Haarcreme products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
American Crew Forming Cream 85g / 3oz
- Price
- €9.46
- Rating
- 4.4/5
- Reviews
- 18,326
- Age
- 18y ago
AMERICAN CREW Classic Fiber 85 g Haarwachs für Männer Haarprodukt mit starkem Halt Stylingprodukt für viel Textur & mattes Finish zur täglichen Anwendung
- Price
- €10.16
- Rating
- 4.2/5
- Reviews
- 28,900
- Age
- 17y ago
AMERICAN CREW Matte Clay 85 g Stylingclay für Männer Haarprodukt mit mittlerem bis starkem Halt Stylingprodukt für optimale Formbarkeit Struktur & mattes Finish
- Price
- €10.48
- Rating
- 4.3/5
- Reviews
- 6,868
- Age
- 7y ago
AMERICAN CREW Forming Cream 50 g Stylingcreme für Männer Haarprodukt mit mittlerem Halt Stylingprodukt für flexibel formbares Haar & Finish mit natürlichem Glanz
- Price
- €5.44
- Rating
- 4.4/5
- Reviews
- 2,456
- Age
- 18y ago
BRISK | Frisiercreme super | Die Styling-Creme für Männer | Natürlicher Halt aus der Tube | Der Klassiker der 50er Jahre | Fixiert & pflegt | 100ML
- Price
- €1.27
- Rating
- 4.6/5
- Reviews
- 695
- Age
- 19y ago
Trending
90-day click momentum
Wella EIMI Grip Cream Professionelle Stylingcreme mit brasilianischem Carnauba-Wachs weiche texturierende Haarcreme für ein definiertes Haarstyling 1 x 75 ml
- Price
- €6.47
- Rating
- 4.5/5
- Reviews
- 2,129
- Age
- 11y ago
AMERICAN CREW Defining Paste 85 g Stylingpaste für Männer Haarprodukt mit mittlerem Halt Stylingprodukt für flexibel formbares Haar & gering glänzendes Finish
- Price
- €9.46
- Rating
- 4.3/5
- Reviews
- 9,048
- Age
- 18y ago
Moroccanoil - Feuchtigkeitsspendende Stylingcreme 75ml
- Price
- €11.05
- Rating
- 4.5/5
- Reviews
- 17,039
- Age
- 13y ago
AMERICAN CREW Fiber Cream 100 ml Stylingcreme für Männer Haarprodukt mit mittlerem Halt Stylingprodukt für flexibel formbares Haar & Finish mit natürlichem Glanz
- Price
- €8.13
- Rating
- 4.4/5
- Reviews
- 6,845
- Age
- 8y ago
AMERICAN CREW Heavy Hold Pomade 85 g Stylingpomade für Männer Haarprodukt mit extrem starkem Halt Stylingprodukt für Frisuren mit viel Glanz wasserbasiert
- Price
- €10.72
- Rating
- 4.2/5
- Reviews
- 4,360
- Age
- 9y ago
Newest
by launch date
NIVEA MEN Styling Cream im 1er Pack (1 x 150ml) Haarcreme für formbaren Halt ohne zu verhärten flexibles Haargel für einen Natural Look
- Price
- €3.53
- Rating
- 4.5/5
- Reviews
- 2,177
- Age
- 6y ago
AMERICAN CREW Matte Clay 85 g Stylingclay für Männer Haarprodukt mit mittlerem bis starkem Halt Stylingprodukt für optimale Formbarkeit Struktur & mattes Finish
- Price
- €10.48
- Rating
- 4.3/5
- Reviews
- 6,868
- Age
- 7y ago
AMERICAN CREW Fiber Cream 100 ml Stylingcreme für Männer Haarprodukt mit mittlerem Halt Stylingprodukt für flexibel formbares Haar & Finish mit natürlichem Glanz
- Price
- €8.13
- Rating
- 4.4/5
- Reviews
- 6,845
- Age
- 8y ago
AMERICAN CREW Heavy Hold Pomade 85 g Stylingpomade für Männer Haarprodukt mit extrem starkem Halt Stylingprodukt für Frisuren mit viel Glanz wasserbasiert
- Price
- €10.72
- Rating
- 4.2/5
- Reviews
- 4,360
- Age
- 9y ago
Wella EIMI Grip Cream Professionelle Stylingcreme mit brasilianischem Carnauba-Wachs weiche texturierende Haarcreme für ein definiertes Haarstyling 1 x 75 ml
- Price
- €6.47
- Rating
- 4.5/5
- Reviews
- 2,129
- Age
- 11y ago
Competition: brands, sellers & click share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 rising
Sellers
83
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- AMERICAN CREW83%
- BRISK7%
- Moroccanoil4%
- WELLA4%
- NIVEA MEN3%
Haarcreme demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 2.0×
Top Haarcreme search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- american crew106K/yr
- american crew forming cream18K/yr
- styling creme19K/yr
- crew19K/yr
- haarcreme13K/yr
- haarcreme männer9K/yr
- hair cream9K/yr
- brisk frisiercreme6K/yr
- styling cream5K/yr
- brisk7K/yr
What reviews say buyers love and hate about Haarcreme
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Super Produkt”
“mega Duft”
“Perfektes Styling für kurze Haare”
“erfüllt seinen Zweck.”
“Preis super”
What buyers complain about
77% of reviews“Macht total fettige Haare”
“Stinkt leider”
“Schade, dass die Forming Cream so teuer ist”
“Haar Formcreame”
“Flop”
Haarcreme return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Haarcreme questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
