Is Haarcreme profitable to sell on Amazon Germany?

Flapen scores Haarcreme 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €238K a year across 14 tracked products. Search demand grew -6.2% in the last 90 days.

How competitive is the Haarcreme niche on Amazon Germany?

5 brands and 83 sellers compete in Haarcreme on Amazon Germany. The top 5 Haarcreme products take 70% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Haarcreme?

Haarcreme buyers on Amazon Germany complain most about Ölig/fettig, Geruch, and Preis-Leistungs-Verhältnis. An estimated 0.2% of orders come back.

When does demand for Haarcreme peak?

Search demand for Haarcreme on Amazon Germany peaks in Nov, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Haarcreme niche?

Haarcreme sells for €8.07 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.27 to €11.05. The average product has 8,549 reviews, the count a new listing must catch up to.

Haarcreme

Fail

The top 5 brands take 100% of clicks, so Haarcreme is a Fail.

Flapen Score: 42
42 / 100Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47
Market size: €238K/yr242K searches / yr
90-day growth: -6.2%search demand this quarter
Competition: 70%top-5 click share · 5 brands · 83 sellers

Flapen Score

Haarcreme against its category

The dotted line is the Kosmetik average. Past it, Haarcreme is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Haarcreme market on Amazon at a glance

Shoppers on Amazon Germany searched for Haarcreme 242K times last year and spent an estimated €238K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €238K a year.

Searches, last 12 months: 242K
Growth, 90 days vs prior 90: -6.2%
Conversion, latest week: 12.2%
Market size, estimated: €238Ka year
Peak month: November2.0× the quietest month
Top search term: american crew106K searches a year

02 · Price

A sale here is worth €8.07.

Listings sell for €8.07 on average, from €1.27 to €11.05. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At €8.07 that is €16K to €20K a year per listing.

Average price: €8.07under the $15 to $100 sweet spot
Price range: €1.27–€11.05
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 30K–40K
Units per listing a year: 2,000–2,500
Revenue per listing a year: €16K–€20K
Returns: 0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Haarstyling Produkte. It carries 8,549 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #15in Haarstyling Produkte
Average rating: 4.37 starsAmazon Germany average 4.37 stars
Average reviews: 8,549per listing
Listings tracked: 14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 71 months

Products

Top Haarcreme products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Brand 183%
Brand 27%
Brand 34%
Brand 44%
Brand 53%

Demand

Haarcreme search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Haarcreme search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

american crew106K/yr +0.5%11.2% conv.
american crew forming cream18K/yr -7.9%19.4% conv.
styling creme19K/yr +62.7%2.0% conv.
crew19K/yr -53.4%2.7% conv.
haarcreme13K/yr -2.5%2.0% conv.
haarcreme männer9K/yr -5.0%4.2% conv.
hair cream9K/yr -7.5%1.3% conv.
brisk frisiercreme6K/yr +22.0%12.2% conv.
styling cream5K/yr -15.7%2.6% conv.
brisk7K/yr -23.0%7.0% conv.

Reviews and returns

What reviews say buyers love and hate about Haarcreme

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”

13%of negative reviews mention “Ölig/fettig”

0.2%of orders come back

“Macht total fettige Haare”

A buyer, on “Ölig/fettig”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Haarcreme questions

Answered from the same tracked data.

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