Is haarcreme profitable to sell on Amazon Germany?

The niche generates €238K/yr across 14 tracked products. 90-day search growth is -6.2%. Flapen's verdict: Skip it (42/100).

How competitive is the haarcreme niche?

5 brands and 83 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in haarcreme?

Top complaints mined from reviews: Ölig/fettig, Geruch, Preis-Leistungs-Verhältnis. The return rate is 0.2%.

When does demand for haarcreme peak?

Demand peaks in Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the haarcreme niche?

Listings span €1.27–€11.05; the average listing price is €8.07 (sweet spot $15–$100). The average incumbent carries 8,549 reviews — the moat a new listing must climb.

haarcreme

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible12.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay€238K

€238K/yr · 242K searches

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad8,548.57

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.2%

90-day search growth — must beat 0% to launch

Avg price

Bad€8.07

avg listing price — sweet spot $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad€1.27–€11.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, haarcreme is a €238K/yr Amazon Germany market (242K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

haarcreme market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: €242K–€323K; units × avg price
Conversion rate: 12.2%
Avg BSR: #15
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 71 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

AMERICAN CREW83%
BRISK7%
Moroccanoil4%
WELLA4%
NIVEA MEN3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.0×

Open Trend

Top haarcreme search terms

american crew106K/yr +0.5%11.2% conv.
american crew forming cream18K/yr -7.9%19.4% conv.
styling creme19K/yr +62.7%2.0% conv.
crew19K/yr -53.4%2.7% conv.
haarcreme13K/yr -2.5%2.0% conv.
haarcreme männer9K/yr -5.0%4.2% conv.
hair cream9K/yr -7.5%1.3% conv.
brisk frisiercreme6K/yr +22.0%12.2% conv.
styling cream5K/yr -15.7%2.6% conv.
brisk7K/yr -23.0%7.0% conv.

All search terms

Top haarcreme products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

American Crew Forming Cream 85g / 3oz

AMERICAN CREW€9.464.4★18,326 rev

AMERICAN CREW Classic Fiber 85 g Haarwachs für Männer Haarprodukt mit starkem Halt Stylingprodukt für viel Textur & mattes Finish zur täglichen Anwendung

AMERICAN CREW€10.164.2★28,900 rev

AMERICAN CREW Matte Clay 85 g Stylingclay für Männer Haarprodukt mit mittlerem bis starkem Halt Stylingprodukt für optimale Formbarkeit Struktur & mattes Finish

AMERICAN CREW€10.484.3★6,868 rev

AMERICAN CREW Forming Cream 50 g Stylingcreme für Männer Haarprodukt mit mittlerem Halt Stylingprodukt für flexibel formbares Haar & Finish mit natürlichem Glanz

AMERICAN CREW€5.444.4★2,456 rev

BRISK€1.274.6★695 rev

Newest

by launch date

NIVEA MEN Styling Cream im 1er Pack (1 x 150ml) Haarcreme für formbaren Halt ohne zu verhärten flexibles Haargel für einen Natural Look

NIVEA MEN€3.532,177 rev

6y ago

AMERICAN CREW Matte Clay 85 g Stylingclay für Männer Haarprodukt mit mittlerem bis starkem Halt Stylingprodukt für optimale Formbarkeit Struktur & mattes Finish

AMERICAN CREW€10.486,868 rev

7y ago

AMERICAN CREW Fiber Cream 100 ml Stylingcreme für Männer Haarprodukt mit mittlerem Halt Stylingprodukt für flexibel formbares Haar & Finish mit natürlichem Glanz

AMERICAN CREW€8.136,845 rev

8y ago

AMERICAN CREW Heavy Hold Pomade 85 g Stylingpomade für Männer Haarprodukt mit extrem starkem Halt Stylingprodukt für Frisuren mit viel Glanz wasserbasiert

AMERICAN CREW€10.724,360 rev

9y ago

Wella EIMI Grip Cream Professionelle Stylingcreme mit brasilianischem Carnauba-Wachs weiche texturierende Haarcreme für ein definiertes Haarstyling 1 x 75 ml

WELLA€6.472,129 rev

11y ago

What buyers say about haarcreme

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“Super Produkt”

Geruch20%

“mega Duft”

Haarstyling7%

“Perfektes Styling für kurze Haare”

beworben Vs Tatsächliches Produkt7%

“erfüllt seinen Zweck.”

Preis-Leistungs-Verhältnis6%

“Preis super”

Haltbarkeit5%

“Guter halt”

Form/Stil4%

“Super zum Stylen”

Benutzerfreundlichkeit3%

“in der Anwendung sehr sparsam.”

Textur/Konsistenz – insgesamt3%

“Das Produkt hat eine recht feste, faserige Konsistenz”

Haftung/Klebrigkeit2%

“Kein verkleben und hält den ganzen Tag über”

What buyers complain about

Ölig/fettig13%

“Macht total fettige Haare”

Geruch11%

“Stinkt leider”

Preis-Leistungs-Verhältnis10%

“Schade, dass die Forming Cream so teuer ist”

Haarverwandt8%

“Haar Formcreame”

Qualität insgesamt8%

“Flop”

Funktionalität insgesamt8%

“Hält nicht, was sie verspricht”

Haftung/Klebrigkeit6%

“Konsistenz klebrig”

beworben Vs Tatsächliches Produkt6%

“Betrug bei der Inhaltsangabe”

Eignung für kurzes Haar4%

“Fettet komplett die Haare”

Eignung Glattes Haar3%

“Leider nicht für meine Haare geeignet”

Top return reasons

Geruch19%

Produktzustand11%

beworben Vs Tatsächliches Produkt9%

Feucht/Trocken9%

Funktionalität insgesamt9%

Qualität insgesamt6%

Eignung für kurzes Haar6%

Ölig/fettig5%

Gesamtgröße3%

Haftung/Klebrigkeit3%

Common questions

Is haarcreme profitable to sell on Amazon Germany?: The niche generates €238K/yr across 14 tracked products. 90-day search growth is -6.2%. Flapen's verdict: Skip it (42/100).
How competitive is the haarcreme niche?: 5 brands and 83 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in haarcreme?: Top complaints mined from reviews: Ölig/fettig, Geruch, Preis-Leistungs-Verhältnis. The return rate is 0.2%.
When does demand for haarcreme peak?: Demand peaks in Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the haarcreme niche?: Listings span €1.27–€11.05; the average listing price is €8.07 (sweet spot $15–$100). The average incumbent carries 8,549 reviews — the moat a new listing must climb.