Is Haarclips profitable to sell on Amazon Germany?

Flapen scores Haarclips 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €69K a year across 41 tracked products. 0 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew -10.2% in the last 90 days.

How competitive is the Haarclips niche on Amazon Germany?

31 brands and 45 sellers compete in Haarclips on Amazon Germany. The top 5 Haarclips products take 44% of clicks, and the top 5 brands take 60%.

What do buyers complain about in Haarclips?

Haarclips buyers on Amazon Germany complain most about Qualität insgesamt, Haltbarkeit, and Gesamtgröße. An estimated 0.9% of orders come back.

When does demand for Haarclips peak?

Search demand for Haarclips on Amazon Germany is steady all year. The busiest month runs 1.2× the quietest.

What does it cost to enter the Haarclips niche?

Haarclips sells for €5.35 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.74 to €8.33. The average product has 4,497 reviews, the count a new listing must catch up to.

Haarclips

Fail

Prices span $2.74–$8.33, mostly outside the sweet spot, so Haarclips is a Fail.

Flapen Score: 45
45 / 100Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47
Market size: €69K/yr298K searches / yr
90-day growth: -10.2%search demand this quarter
Competition: 44%top-5 click share · 31 brands · 45 sellers

Flapen Score

Haarclips against its category

The dotted line is the Kosmetik average. Past it, Haarclips is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Haarclips market on Amazon at a glance

Shoppers on Amazon Germany searched for Haarclips 298K times last year and spent an estimated €69K. The top 5 brands take 60% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €69K a year.

Searches, last 12 months: 298K
Growth, 90 days vs prior 90: -10.2%
Conversion, latest week: 4.4%
Market size, estimated: €69Ka year
Peak month: January1.2× the quietest month
Top search term: haarclips67K searches a year

02 · Price

A sale here is worth €5.35.

Listings sell for €5.35 on average, from €2.74 to €8.33. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €5.35 that is €1K to €3K a year per listing.

Average price: €5.35under the $15 to $100 sweet spot
Price range: €2.74–€8.33
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 250–500
Revenue per listing a year: €1K–€3K
Returns: 0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #47 within Haarschmuck. It carries 4,497 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 100%
Out of stock, average day: 2.7%
Average rank: #47in Haarschmuck
Average rating: 4.47 starsAmazon Germany average 4.37 stars
Average reviews: 4,497per listing
Listings tracked: 41

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 27 months

Products

Top Haarclips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

31 falling

Sellers

Top-5 brand share

60%

Top 20: 90%

Top-5 click share

44%

Top 20: 80%

Open market

37%

Brand 127%
Brand 212%
Brand 39%
Brand 47%
Brand 55%
Brand 64%

Demand

Haarclips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Haarclips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

haarclips67K/yr -11.8%2.4% conv.
haarclips damen50K/yr +1.0%1.8% conv.
haarklemmen damen33K/yr +4.3%2.2% conv.
haarklemmen24K/yr +7.4%1.9% conv.
abteilklammern friseur21K/yr -22.1%5.8% conv.
haarklipse damen12K/yr -0.1%3.0% conv.
hair clips for styling8K/yr -15.5%3.1% conv.
friseur klammern11K/yr -20.9%6.9% conv.
haarklammern friseur11K/yr -22.8%7.0% conv.
haarklammer friseur9K/yr -10.6%6.3% conv.

Reviews and returns

What reviews say buyers love and hate about Haarclips

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”

20%of negative reviews mention “Qualität insgesamt”

0.9%of orders come back

“Nicht optimal”

A buyer, on “Qualität insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Haarclips questions

Answered from the same tracked data.

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