Skip to content

Haarbürste Kinder

prices mostly outside the sweet spot ($3.03–$14.14) — Haarbürste Kinder doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 1,082 of 1,260 Kosmetik niches · −9 vs the category median of 47

Market size 26Growth 24Conversion 53Competition 56Returns 96Price range 0Avg price 23Brand share 22Review moat 21Quality gap 30
This niche Category average · 1,260 niches

Is Haarbürste Kinder profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Haarbürste Kinder is a €110K/yr Amazon Germany market (310K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 38/100.

Haarbürste Kinder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.0% over the last 90 days and 4.4% of searches end in a purchase.

€110K

revenue / yr

Units sold / yr15K
Search volume / yr-2.0%310K
Conversion rate4.4%
Avg price€8.14

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers11 · 78
Top-5 product click share51%
Open market9%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement80%
New entrants (1y)3· 0 succeeded
Avg rating4.6★
Avg reviews11,415

Top Haarbürste Kinder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

€0€6K€11K€17K€22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

78

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

51%

Top 20: 82%

Open market

6%

  • Tangle Teezer76%
  • Beter5%
  • Ninabella5%
  • OSDUE3%
  • Mozeat Lens3%
  • Styquenzer2%
  • Open — no brand owns it (5 brands, 6%)

Haarbürste Kinder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume310KCVR4.4%Products35Brands11Top 5 Brands91%OOS Rate0.5%Rating4.6★Reviews11,415Avg BSR#104
10K6KPrime Day '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Haarbürste Kinder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tangle teezer mini112K/yr
  • mini haarbürste35K/yr
  • mini tangle teezer27K/yr
  • haarbürste klein24K/yr
  • kleine haarbürste18K/yr
  • reisebürste15K/yr
  • reisehaarbürste12K/yr
  • reise haarbürste12K/yr
  • tangle teezer klein7K/yr
  • haarbürste reise6K/yr

What reviews say buyers love and hate about Haarbürste Kinder

What buyers mention most, as a share of all reviews.

What buyers love

66% of reviews
Pinselqualität14%

Beste Haarbürste ohne Schmerzen

Qualität insgesamt10%

Beste Qualität

Benutzerfreundlichkeit6%

Einfache Handhabung

Haarentfernung6%

Tangle Teezer Ultimate Detangler Haarbürste - schwarz

Eignung Glattes Haar6%

Perfekt für dünnes Haar

What buyers complain about

66% of reviews
Gesamtgröße14%

Kleine Bürste

Qualität insgesamt8%

Zu teuer für diese Qualität

Hartes Gefühl7%

Die Bürste ist so hart

Preis-Leistungs-Verhältnis7%

Etwas schade für den Preis

Eignung für langes Haar7%

Doch für lange dichte Haare ist sie ungeeignet

Haarbürste Kinder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
44%
2Farbe
9%
3Hartes Gefühl
6%
4Qualität insgesamt
5%
5Funktionalität insgesamt
4%

Common Haarbürste Kinder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Haarbürste Kinder 38/100 on Amazon Germany — Skip it. The niche generates €110K/yr across 35 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -2.0% over the last 90 days.
Search demand for Haarbürste Kinder on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.