Haarbürste
prices mostly outside the sweet spot ($4.70–$13.27) — Haarbürste doesn't clear our bar today.
Flapen Score
Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47
Is Haarbürste profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Haarbürste is a €1.2M/yr Amazon Germany market (2.8M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Haarbürste: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -9.5% over the last 90 days and 4.4% of searches end in a purchase.
€1.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 36 products
Top Haarbürste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Tangle Teezer Ultimate Detangler Haarbürste Für Nasses & Trockenes Haar Entwirrungsbürste für Alle Haartypen Zweistufige Borsten Reduzieren Haarbruch & Entfernen Knoten Schwarz
- Price
- €8.71
- Rating
- 4.7/5
- Reviews
- 64,841
- Age
- 8y ago
Tangle Teezer Ultimate Detangler Haarbürste Für Nasses & Trockenes Haar Entwirrungsbürste für Alle Haartypen Zweistufige Borsten Reduzieren Haarbruch & Entfernen Knoten Millennial Rosa
- Price
- €9.31
- Rating
- 4.7/5
- Reviews
- 64,858
- Age
- 8y ago
Ninabella Haarbürste ohne Ziepen - Bürste für Damen und Herren - Detangler Bürste auch für Locken & Lange Haare - Entwirrbürste Haarbürsten - Grün
- Price
- €8.19
- Rating
- 4.8/5
- Reviews
- 54,920
- Age
- 5y ago
Tangle Teezer Ultimate Detangler Haarbürste Nasses & Trockenes Haar Entwirrungsbürste für Alle Haartypen Zweistufige Borsten Reduzieren Haarbruch & Knoten Champagner Gold mit Chrom-Finish
- Price
- €12.43
- Rating
- 4.8/5
- Reviews
- 3,207
- Age
- 1y ago
Tangle Teezer Große Ultimate Detangler Haarbürste Nasses & Trockenes Haar Entwirrungsbürste für Dickes Lockiges & Langes Haar Zweistufige Borsten Reduzieren Haarbruch & Knoten - Cappuccino
- Price
- €10.62
- Rating
- 4.7/5
- Reviews
- 6,646
- Age
- 3y ago
Trending
90-day click momentum
Tangle Teezer x The Devil Wears Prada Ultimate Detangler HaarbürsteNasses & Trockenes HaarEntwirrungsbürste für Alle HaartypenZweistufige Borsten Reduzieren Haarbruch & Knoten rotes Chrom-Finish
- Price
- €13.27
- Rating
- 4.8/5
- Reviews
- 3,207
- Age
- 4mo ago
Tangle Teezer Ultimate Detangler Klein Für Nasses & Trockenes Haar Entwirrungsbürste für Alle Haartypen Perfekte Haarbürste für Kinder & auf Reisen Himbeere Pink
- Price
- €7.92
- Rating
- 4.7/5
- Reviews
- 3,232
- Age
- 1y ago
Tangle Teezer Große Ultimate Detangler Haarbürste Nasses & Trockenes Haar Entwirrungsbürste für Dickes Lockiges & Langes Haar Zweistufige Borsten Reduzieren Haarbruch & Knoten - Cappuccino
- Price
- €10.62
- Rating
- 4.7/5
- Reviews
- 6,646
- Age
- 3y ago
Tangle Teezer Ultimate Detangler Haarbürste für Lockiges Haar Für 3C-4C Lockiges & Krauses Haar Zweistufige Borsten Definieren Locken & Reduzieren Frizz Lila
- Price
- €10.43
- Rating
- 4.4/5
- Reviews
- 6,463
- Age
- 5y ago
Tangle Teezer Ultimate Detangler Haarbürste für Nasses & Trockenes Haar Besonders sanft - Weit Abstehende Borsten für Sanftes & Effektives Entwirren Weniger Haarausfall & Haarbruch Chamille
- Price
- €11.15
- Rating
- 4.5/5
- Reviews
- 906
- Age
- 1y ago
Newest
by launch dateTangle Teezer x The Devil Wears Prada Ultimate Detangler HaarbürsteNasses & Trockenes HaarEntwirrungsbürste für Alle HaartypenZweistufige Borsten Reduzieren Haarbruch & Knoten rotes Chrom-Finish
- Price
- €13.27
- Rating
- 4.8/5
- Reviews
- 3,207
- Age
- 4mo ago
Tangle Teezer Ultimate Detangler Haarbürste für Nasses & Trockenes Haar Besonders sanft - Weit Abstehende Borsten für Sanftes & Effektives Entwirren Weniger Haarausfall & Haarbruch Chamille
- Price
- €11.15
- Rating
- 4.5/5
- Reviews
- 906
- Age
- 1y ago
FRAMAR Wildschweinborsten Bürste Damen - Haarbürste Wildschweinborsten Naturhaarbürste Damen Sleek Bürste Haare Haarbürste Naturborsten Boar Bristle Brush Haarbürsten Hair Brush Schokolade
- Price
- €10.88
- Rating
- 4.5/5
- Reviews
- 4,281
- Age
- 1y ago
Tangle Teezer Ultimate Detangler Klein Für Nasses & Trockenes Haar Entwirrungsbürste für Alle Haartypen Perfekte Haarbürste für Kinder & auf Reisen Himbeere Pink
- Price
- €7.92
- Rating
- 4.7/5
- Reviews
- 3,232
- Age
- 1y ago
Tangle Teezer Ultimate Detangler Haarbürste Nasses & Trockenes Haar Entwirrungsbürste für Alle Haartypen Zweistufige Borsten Reduzieren Haarbruch & Knoten Champagner Gold mit Chrom-Finish
- Price
- €12.43
- Rating
- 4.8/5
- Reviews
- 3,207
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
61
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
49%
Top 20: 84%
Open market
4%
- Tangle Teezer66%
- Ninabella19%
- PARSA BEAUTY5%
- URAQT2%
- lampox2%
- Lily England1%
- Open — no brand owns it (3 brands, 4%)
Haarbürste demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.5×
Top Haarbürste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- haarbürste1.0M/yr
- tangle teezer744K/yr
- bürste245K/yr
- tangle teezer haarbürste193K/yr
- haarbürste ohne ziepen111K/yr
- haarbürsten76K/yr
- hair brush56K/yr
- haarbürste für feines haar34K/yr
- entwirrbürste51K/yr
- haarbürste herren45K/yr
What reviews say buyers love and hate about Haarbürste
What buyers mention most, as a share of all reviews.
What buyers love
69% of reviews“Beste Haarbürste für mich”
“Super Produkt”
“Super stabile Haarbürste”
“Tangle Teezer Ultimate Detangler Haarbürste - schwarz”
“Super Haarbürste”
What buyers complain about
61% of reviews“Borsten lösen sich nach nur einmal benutzen”
“Flop”
“Verursacht Spliss”
“nur halt in teuer.”
“Ich habe mittellanges, sehr sehr feines und auch dünnes Haar was sehr empfindlich ist und schnell abbricht”
Haarbürste return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Haarbürste questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
