Is haarbürste profitable to sell on Amazon Germany?

The niche generates €1.2M/yr across 36 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Skip it (45/100).

How competitive is the haarbürste niche?

9 brands and 61 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in haarbürste?

Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Haarverwandt. The return rate is 0.9%.

When does demand for haarbürste peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the haarbürste niche?

Listings span €4.70–€13.27; the average listing price is €9.34 (sweet spot $15–$100). The average incumbent carries 18,052 reviews — the moat a new listing must climb.

haarbürste

Skip it

Prices mostly outside the sweet spot ($4.70–$13.27) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Market size

Great€1.2M

€1.2M/yr · 2.8M searches

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Avg price

Okay€9.34

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.5%

90-day search growth — must beat 0% to launch

Review moat

Bad18,052.33

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad95%

top-5 brand share — brand-locked demand

Price range

Bad€4.70–€13.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, haarbürste is a €1.2M/yr Amazon Germany market (2.8M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

haarbürste market data

Units sold / yr: 125K–150K; avg 4,000–5,000/product
Revenue / yr: €1.2M–€1.4M; units × avg price
Conversion rate: 4.4%
Avg BSR: #21
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

49%

Top 20: 84%

Open market

Tangle Teezer66%
Ninabella19%
PARSA BEAUTY5%
URAQT2%
lampox2%
Lily England1%
Open — no brand owns it (3 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top haarbürste search terms

haarbürste1.0M/yr -17.6%2.7% conv.
tangle teezer744K/yr -3.9%4.3% conv.
bürste245K/yr -3.0%1.7% conv.
tangle teezer haarbürste193K/yr -13.1%6.2% conv.
haarbürste ohne ziepen111K/yr -5.0%2.8% conv.
haarbürsten76K/yr -5.0%0.9% conv.
hair brush56K/yr -6.9%1.5% conv.
haarbürste für feines haar34K/yr -20.7%1.6% conv.
entwirrbürste51K/yr +1.9%1.6% conv.
haarbürste herren45K/yr +9.3%3.1% conv.

All search terms

Top haarbürste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tangle Teezer Ultimate Detangler Haarbürste Für Nasses & Trockenes Haar Entwirrungsbürste für Alle Haartypen Zweistufige Borsten Reduzieren Haarbruch & Entfernen Knoten Schwarz

Tangle Teezer€8.714.7★64,841 rev

Tangle Teezer Ultimate Detangler Haarbürste Für Nasses & Trockenes Haar Entwirrungsbürste für Alle Haartypen Zweistufige Borsten Reduzieren Haarbruch & Entfernen Knoten Millennial Rosa

Tangle Teezer€9.314.7★64,858 rev

Ninabella Haarbürste ohne Ziepen - Bürste für Damen und Herren - Detangler Bürste auch für Locken & Lange Haare - Entwirrbürste Haarbürsten - Grün

Ninabella€8.194.8★54,920 rev

Tangle Teezer Ultimate Detangler Haarbürste Nasses & Trockenes Haar Entwirrungsbürste für Alle Haartypen Zweistufige Borsten Reduzieren Haarbruch & Knoten Champagner Gold mit Chrom-Finish

Tangle Teezer€12.434.8★3,207 rev

Tangle Teezer Große Ultimate Detangler Haarbürste Nasses & Trockenes Haar Entwirrungsbürste für Dickes Lockiges & Langes Haar Zweistufige Borsten Reduzieren Haarbruch & Knoten - Cappuccino

Tangle Teezer€10.624.7★6,646 rev

Newest

by launch date

Tangle Teezer x The Devil Wears Prada Ultimate Detangler HaarbürsteNasses & Trockenes HaarEntwirrungsbürste für Alle HaartypenZweistufige Borsten Reduzieren Haarbruch & Knoten rotes Chrom-Finish

Tangle Teezer€13.273,207 rev

4mo ago

Tangle Teezer Ultimate Detangler Haarbürste für Nasses & Trockenes Haar Besonders sanft - Weit Abstehende Borsten für Sanftes & Effektives Entwirren Weniger Haarausfall & Haarbruch Chamille

Tangle Teezer€11.15906 rev

1y ago

FRAMAR Wildschweinborsten Bürste Damen - Haarbürste Wildschweinborsten Naturhaarbürste Damen Sleek Bürste Haare Haarbürste Naturborsten Boar Bristle Brush Haarbürsten Hair Brush Schokolade

FRAMAR€10.884,281 rev

1y ago

Tangle Teezer Ultimate Detangler Klein Für Nasses & Trockenes Haar Entwirrungsbürste für Alle Haartypen Perfekte Haarbürste für Kinder & auf Reisen Himbeere Pink

Tangle Teezer€7.923,232 rev

1y ago

Tangle Teezer Ultimate Detangler Haarbürste Nasses & Trockenes Haar Entwirrungsbürste für Alle Haartypen Zweistufige Borsten Reduzieren Haarbruch & Knoten Champagner Gold mit Chrom-Finish

Tangle Teezer€12.433,207 rev

1y ago

What buyers say about haarbürste

What buyers praise and complain about, mined from review topics.

What buyers love

Pinselqualität15%

“Beste Haarbürste für mich”

Qualität insgesamt13%

“Super Produkt”

Haarstyling9%

“Super stabile Haarbürste”

Haarentfernung6%

“Tangle Teezer Ultimate Detangler Haarbürste - schwarz”

Eignung Glattes Haar5%

“Super Haarbürste”

Preis-Leistungs-Verhältnis5%

“Top Preis/ Leistung”

Weiches Gefühl5%

“Sehr soft”

Einfache Reinigung4%

“Auch das Reinigen klappt sehr einfach”

beworben Vs Tatsächliches Produkt4%

“Tut was sie soll”

Komfort insgesamt4%

“Angenehme Handhabung”

What buyers complain about

Haltbarkeit15%

“Borsten lösen sich nach nur einmal benutzen”

Qualität insgesamt10%

“Flop”

Haarverwandt7%

“Verursacht Spliss”

Preis-Leistungs-Verhältnis6%

“nur halt in teuer.”

Eignung für langes Haar5%

“Ich habe mittellanges, sehr sehr feines und auch dünnes Haar was sehr empfindlich ist und schnell abbricht”

Aufladen5%

“Positiv ist allerdings, dass meine Haaren nach dem Bürsten nicht mehr aufgeladen sind”

Hartes Gefühl4%

“Die Bürste ist so hart”

Eignung für kurzes Haar3%

“Nicht für dickes Haar geeignet”

schädigen/verbrennen Haare3%

“Die Borsten kratzen ziemlich auf der Kopfhaut”

Gesamtgröße3%

“klein”

Top return reasons

Gesamtgröße21%

Farbe11%

Qualität insgesamt8%

Hartes Gefühl6%

Eignung für kurzes Haar6%

Funktionalität insgesamt6%

beworben Vs Tatsächliches Produkt4%

Defekt Material/Teile4%

Weiches Gefühl3%

Produktzustand3%

Common questions

Is haarbürste profitable to sell on Amazon Germany?: The niche generates €1.2M/yr across 36 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Skip it (45/100).
How competitive is the haarbürste niche?: 9 brands and 61 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in haarbürste?: Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Haarverwandt. The return rate is 0.9%.
When does demand for haarbürste peak?: Demand peaks in Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the haarbürste niche?: Listings span €4.70–€13.27; the average listing price is €9.34 (sweet spot $15–$100). The average incumbent carries 18,052 reviews — the moat a new listing must climb.

haarbürste

haarbürste market data

Competition & brand share

Demand & seasonality

Top haarbürste search terms

Top haarbürste products on Amazon

Top sellers

Newest

Trending

What buyers say about haarbürste

What buyers love

What buyers complain about

Top return reasons

Common questions

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