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Gucci Rush

Fail

The top 5 brands take 100% of clicks, so Gucci Rush is a Fail.

Flapen Score
40
40 / 100
Ranks 1,012 of 1,260 Kosmetik niches · −7 vs the category median of 47
Market size
€124K/yr45K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
94%top-5 click share · 2 brands · 48 sellers

Flapen Score

Gucci Rush against its category

The dotted line is the Kosmetik average. Past it, Gucci Rush is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gucci Rush market on Amazon at a glance

Shoppers on Amazon Germany searched for Gucci Rush 45K times last year and spent an estimated €124K. All 2 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €124K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
6.0%
Market size, estimated
€124Ka year
Top search term
gucci rush19K searches a year

02 · Price

A sale here is worth €45.23.

Listings sell for €45.23 on average, from €40.04 to €57.57. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At €45.23 that is €11K to €23K a year per listing.

Average price
€45.23inside the $15 to $100 sweet spot
Price range
€40.04–€57.57
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
€11K–€23K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #545 within Düfte. It carries 1,566 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#545in Düfte
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
1,566per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
96 months

Products

Top Gucci Rush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%

Demand

Gucci Rush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.6× · 8 of 12 months tracked

Search terms

Top Gucci Rush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gucci rush19K/yr
  • gucci rush parfum damen11K/yr
  • gucci rush 211K/yr
  • gucci rush 2 parfum damen4K/yr

Reviews and returns

What reviews say buyers love and hate about Gucci Rush

We read the reviews and the return reasons for every product selling here.

80%of positive reviews mention “Geruch”
67%of negative reviews mention “Geruch”
0.6%of orders come back
“Parfüm”
A buyer, on “Geruch”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Gucci Rush questions

Answered from the same tracked data.