How competitive is the Gucci Rush niche on Amazon Germany?

2 brands and 48 sellers compete in Gucci Rush on Amazon Germany. The top 5 Gucci Rush products take 94% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Gucci Rush niche?

Gucci Rush sells for €45.23 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €40.04–€57.57. The average incumbent carries 1,566 reviews — the moat a new listing must climb.

Gucci Rush

brand-locked demand (top 5 brands take 100% of clicks) — Gucci Rush doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,012 of 1,260 Kosmetik niches · −7 vs the category median of 47

This niche Category average · 1,260 niches

Is Gucci Rush profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Gucci Rush is a €124K/yr Amazon Germany market (45K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Gucci Rush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.5% over the last 90 days and 6.0% of searches end in a purchase.

€124K

revenue / yr

Units sold / yr3K

Search volume / yr-11.5%45K

Conversion rate6.0%

Avg price€45.23

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 48

Top-5 product click share94%

Open market0%

Avg brand age96 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 7 products

Top Gucci Rush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Gucci Rush 75 ml Eau de Toilette Spray für Sie 1er Pack (1 x 75 ml)

Price: €41.84
Rating: 4.7/5
Reviews: 3,816
Age: 18y ago

Gucci Rush-Damenduft Eau de Toilette Spray 75 ml

Price: €41.94
Rating: 4.6/5
Reviews: 501
Age: 16y ago

Gucci Rush Eau de Toilette 75 ml

Price: €40.04
Rating: 4.5/5
Reviews: 2,621
Age: 18y ago

Gucci Rush femme/woman Eau de Toilette Vaporisateur/Spray 50 ml

Price: €41.29
Rating: 4.7/5
Reviews: 3,816
Age: 19y ago

Gucci Rush Eau de Toilette 75 ml

Price: €49.38
Rating: 4.7/5
Reviews: 184
Age: 13y ago

Newest

by launch date

Rush Eau de Toilette Spray 75 ml

Price: €44.58
Rating: 3.6/5
Reviews: 11
Age: 8y ago

Damenparfum Rush Gucci EDT - 50 ml

Price: €57.57
Rating: 4.9/5
Reviews: 12
Age: 12y ago

Gucci Rush Eau de Toilette 75 ml

Price: €49.38
Rating: 4.7/5
Reviews: 184
Age: 13y ago

Gucci Rush-Damenduft Eau de Toilette Spray 75 ml

Price: €41.94
Rating: 4.6/5
Reviews: 501
Age: 16y ago

Gucci Rush 75 ml Eau de Toilette Spray für Sie 1er Pack (1 x 75 ml)

Price: €41.84
Rating: 4.7/5
Reviews: 3,816
Age: 18y ago

Competition: brands, sellers & click share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Gucci97%
RUSH3%

Gucci Rush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume45KCVR6.0%Products7Brands2Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,566Avg BSR#545

Top Gucci Rush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

gucci rush19K/yr -21.5%6.4% conv.
gucci rush parfum damen11K/yr +13.3%6.4% conv.
gucci rush 211K/yr -16.2%1.1% conv.
gucci rush 2 parfum damen4K/yr -9.7%1.5% conv.

What reviews say buyers love and hate about Gucci Rush

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Geruch80%

“Einzigartiger Duft”

Gesamtgröße5%

“Es passt alles: Preis, Lieferung”

beworben Vs Tatsächliches Produkt5%

“Wie erwartet”

Qualität insgesamt5%

“Super produkt”

Preis-Leistungs-Verhältnis5%

“Und Preis- Leistung super”

What buyers complain about

100% of reviews

Geruch67%

“Parfüm”

Auslaufsicher33%

“Undicht”

Gucci Rush return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

67%

2Auslaufsicher

13%

3Defekt Material/Teile

13%

4Funktionalität insgesamt

Common Gucci Rush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gucci Rush 40/100 on Amazon Germany — Skip it. The niche generates €124K/yr across 7 tracked products. Search demand moved -11.5% over the last 90 days.