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52

grüne haarfarbe

Worth a look

Shows low returns (0.4%), but a small market ($67K/yr) keeps it on the watch list.

Market size 17Growth 25Conversion 38Competition 82Returns 98Price range 59Avg price 80Brand share 27Review moat 19Quality gap 89

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Great33%

top-5 click share — an open shelf

Avg price

Great€16.83

avg listing price — sweet spot $15–$100

Price range

Good€6.06–€148.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-0.3%

90-day search growth — must beat 0% to launch

Review moat

Bad14,765.61

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€67K

€67K/yr · 130K searches

According to Flapen's Amazon Germany niche tracking, grüne haarfarbe is a €67K/yr Amazon Germany market (130K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

grüne haarfarbe market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
€50K–€67K
units × avg price
Conversion rate
3.0%
Avg BSR
#141
Page quality
0%
Prime
90%
Sponsored
51%
Out of stock
5.8%
Avg brand age
65 months
Avg seller age
181 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

13 rising

Sellers

109

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

33%

Top 20: 81%

Open market

8%

  • ARCTIC FOX53%
  • La Riche16%
  • Manic Panic13%
  • Crazy Color4%
  • LIVE3%
  • Headshot3%
  • Open — no brand owns it (7 brands, 8%)

Demand

Weekly Amazon search volume, last 14 weeks — -0.3% search growth over the last 90 days.
3K2KApr '26Apr '26May '26May '26May '26Jun '26Jun '26

Top grüne haarfarbe search terms

  • arctic fox32K/yr
  • grüne haarfarbe25K/yr
  • haarfarbe grün23K/yr
  • artic fox hair color10K/yr
  • arctic fox hair color13K/yr
  • green hair dye7K/yr
  • arctic fox purple af5K/yr
  • directions haarfarbe grün7K/yr
  • artic fox4K/yr
  • directions grün4K/yr
All search terms

Top grüne haarfarbe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€2K6%€4K9%€6K12%€8K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about grüne haarfarbe

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe57%

“Ultra Violet”

Eignung für gefärbtes Haar5%

“Hat super auf Naturhaar gefärbt”

Haltbarkeit5%

“lange hält”

Einfache Anwendung4%

“Super leicht in der Anwendung”

Geruch4%

“es riecht gut”

Qualität insgesamt3%

“All in all Top Produkt”

Abdeckung2%

“deckt unfassbar gut”

Haarstyling2%

“Sehr gute Haarfarbe hält lang”

Einfache Reinigung2%

“Wäscht sich schnell raus”

Preis-Leistungs-Verhältnis1%

“auch günstiger”

What buyers complain about

Farbe29%

“Sehr grünes grün”

Eignung für gefärbtes Haar7%

“Leider nicht genau die Farbe wie erhofft aber meine Haare waren auch nicht blondiert was ich empfehlen würde”

Farbverblassen/Verfärbung7%

“Färbt ab”

Haltbarkeit6%

“An meinen Haaren hat es leider gar nicht gut gehalten nach fast 2 Wochen war es fast ganz rausgewachsen:(”

Lackqualität5%

“Die Farbe verblasste sehr schnel”

Qualität insgesamt5%

“Müll”

Funktionalität insgesamt5%

“hat nicht funktioniert”

Geruch4%

“Farbe sehr schwach und riecht extrem stark und süss”

Textur/Konsistenz – insgesamt3%

“die Konsistenz ist anders.”

Stärke3%

“Sehr schwach”

Top return reasons

Farbe64%
beworben Vs Tatsächliches Produkt7%
Eignung für gefärbtes Haar6%
Funktionalität insgesamt4%
Gesamtgröße3%
Feucht/Trocken2%
Qualität insgesamt2%
Geruch2%
Lackqualität2%
Produktzustand2%

Common questions

Is grüne haarfarbe profitable to sell on Amazon Germany?
The niche generates €67K/yr across 41 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the grüne haarfarbe niche?
13 brands and 109 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in grüne haarfarbe?
Top complaints mined from reviews: Farbe, Eignung für gefärbtes Haar, Farbverblassen/Verfärbung. The return rate is 0.4%.
What does it cost to enter the grüne haarfarbe niche?
Listings span €6.06–€148.92; the average listing price is €16.83 (sweet spot $15–$100). The average incumbent carries 14,766 reviews — the moat a new listing must climb.