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Grüne Haarfarbe

Grüne Haarfarbe shows low returns (0.4%), but a small market ($67K/yr) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 26% of 1,260 Kosmetik niches · +5 vs the category median of 47

Market size 17Growth 25Conversion 38Competition 82Returns 98Price range 59Avg price 80Brand share 27Review moat 19Quality gap 89
This niche Category average · 1,260 niches

Is Grüne Haarfarbe profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Grüne Haarfarbe is a €67K/yr Amazon Germany market (130K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 52/100.

Grüne Haarfarbe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -0.3% over the last 90 days and 3.0% of searches end in a purchase.

€67K

revenue / yr

Units sold / yr4K
Search volume / yr-0.3%130K
Conversion rate3.0%
Avg price€16.83

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers13 · 109
Top-5 product click share33%
Open market11%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 41 products

Sponsored placement51%
New entrants (1y)1· 0 succeeded
Avg rating4.1★
Avg reviews14,766

Top Grüne Haarfarbe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

€0€2K€4K€6K€8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

109

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

33%

Top 20: 81%

Open market

8%

  • ARCTIC FOX53%
  • La Riche16%
  • Manic Panic13%
  • Crazy Color4%
  • LIVE3%
  • Headshot3%
  • Open — no brand owns it (7 brands, 8%)

Grüne Haarfarbe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume130KCVR3.0%Products41Brands13Top 5 Brands89%OOS Rate5.8%Rating4.1★Reviews14,766Avg BSR#141
3K2KApr '26Apr '26May '26May '26May '26Jun '26Jun '26

Top Grüne Haarfarbe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • arctic fox32K/yr
  • grüne haarfarbe25K/yr
  • haarfarbe grün23K/yr
  • artic fox hair color10K/yr
  • arctic fox hair color13K/yr
  • green hair dye7K/yr
  • arctic fox purple af5K/yr
  • directions haarfarbe grün7K/yr
  • artic fox4K/yr
  • directions grün4K/yr

What reviews say buyers love and hate about Grüne Haarfarbe

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Farbe57%

Ultra Violet

Eignung für gefärbtes Haar5%

Hat super auf Naturhaar gefärbt

Haltbarkeit5%

lange hält

Einfache Anwendung4%

Super leicht in der Anwendung

Geruch4%

es riecht gut

What buyers complain about

76% of reviews
Farbe29%

Sehr grünes grün

Eignung für gefärbtes Haar7%

Leider nicht genau die Farbe wie erhofft aber meine Haare waren auch nicht blondiert was ich empfehlen würde

Farbverblassen/Verfärbung7%

Färbt ab

Haltbarkeit6%

An meinen Haaren hat es leider gar nicht gut gehalten nach fast 2 Wochen war es fast ganz rausgewachsen:(

Lackqualität5%

Die Farbe verblasste sehr schnel

Grüne Haarfarbe return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
64%
2beworben Vs Tatsächliches Produkt
7%
3Eignung für gefärbtes Haar
6%
4Funktionalität insgesamt
4%
5Gesamtgröße
3%

Common Grüne Haarfarbe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Grüne Haarfarbe 52/100 on Amazon Germany — Worth a look. The niche generates €67K/yr across 41 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -0.3% over the last 90 days.
Grüne Haarfarbe buyers on Amazon Germany complain most about Farbe, Eignung für gefärbtes Haar, Farbverblassen/Verfärbung, the themes mined from the niche's reviews. Its return rate is 0.4%.