Graue Haare
MaybeAn estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so Graue Haare is a Maybe.
- Flapen Score
- 50 / 100Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 4750
- Market size
- €342K/yr232K searches / yr
- 90-day growth
- -8.9%search demand this quarter
- Competition
- 74%top-5 click share · 5 brands · 111 sellers
Flapen Score
Graue Haare against its category
The dotted line is the Kosmetik average. Past it, Graue Haare is stronger. Inside it, weaker.
Market
The Graue Haare market on Amazon at a glance
Shoppers on Amazon Germany searched for Graue Haare 232K times last year and spent an estimated €342K. All 5 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €342K a year.
- Searches, last 12 months
- 232K
- Growth, 90 days vs prior 90
- -8.9%
- Conversion, latest week
- 9.0%
- Market size, estimated
- €342Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- alpecin grey attack89K searches a year
02 · Price
A sale here is worth €16.42.
Listings sell for €16.42 on average, from €7.66 to €24.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At €16.42 that is €21K to €25K a year per listing.
- Average price
- €16.42inside the $15 to $100 sweet spot
- Price range
- €7.66–€24.68
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- €21K–€25K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
36% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #321 within Haar Colorationen. It carries 3,193 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #321in Haar Colorationen
- Average rating
- 4.11 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,193per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Graue Haare products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Alpecin Grey Attack Coffein & Color Shampoo 2 x 200 ml Gegen graue Haare - Natürliches Farbergebnis ab 2-4 Wochen - Erblich bedingtem Haarausfall wird vorgebeugt
- Price
- €24.68
- Rating
- 3.8/5
- Reviews
- 9,849
- Age
- 3y ago

Alpecin Grey Attack Bart & Schläfen Color Booster 50 ml - Graue Haare an Bart und Schläfen abdecken - Für natürlich dunkles Männerhaar - Schrittweise Repigmentierung mit 5 6-DHI-Technologie
- Price
- €16.74
- Rating
- 3.4/5
- Reviews
- 244
- Age
- 9mo ago

Alpecin Grey Attack Coffein & Color Shampoo -200 ml + 75 ml - Gegen graue Haare | Natürliches Farbergebnis ab 2-4 Wochen | Erblich bedingtem Haarausfall wird vorgebeugt
- Price
- €17.25
- Rating
- 4.0/5
- Reviews
- 361
- Age
- 2y ago

Just For Men Control GX Shampoo Haarfarbe für Männer Reduziert Nach Und Nach Graue Haare Natürliches Ergebnis Ohne Färbelinien Mit Kokosöl Und Aloe Vera 118 ml
- Price
- €9.06
- Rating
- 3.8/5
- Reviews
- 1,258
- Age
- 3y ago

LOréal Professionnel Anti-Gelbstich Haarshampoo für weißes graues & blondiertes Haar Violett-Pigmente Serie Expert Silver Shampoo 500 ml
- Price
- €17.06
- Rating
- 4.6/5
- Reviews
- 11,188
- Age
- 5y ago
Trending
estimated 90-day click momentum
Alpecin Grey Attack Coffein & Color Shampoo - 1 x 200 ml - Graduelle Haarverdunkelung | Natürliches Farbergebnis über 2-3 Wochen | Erblich bedingtem Haarausfall wird vorgebeugt
- Price
- €13.87
- Rating
- 3.8/5
- Reviews
- 9,849
- Age
- 3y ago

Just For Men Control GX Shampoo Haarfarbe für Männer Reduziert Nach Und Nach Graue Haare Natürliches Ergebnis Ohne Färbelinien Mit Kokosöl Und Aloe Vera 118 ml 3er Pack (3 x 118 ml)
- Price
- €23.92
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 2y ago

Alpecin Tuning-Shampoo - 1 x 200 ml - Das schwarze Coffein-Shampoo für graue Haare | Kräftige Farbpigmente halten dunkle Haare dunkel
- Price
- €9.83
- Rating
- 4.4/5
- Reviews
- 1,750
- Age
- 15y ago

LOreal Serie Expert Silver Shampoo 300ml
- Price
- €13.83
- Rating
- 4.6/5
- Reviews
- 3,337
- Age
- 5y ago

Softto+ Plus Black Hair Shampoo Abdeckung weißer & grauer Haare in 10 Minuten keine Flecken inkl. Handschuhe für Damen und Herren 350 ml Inhalt/Schwarz
- Price
- €18.44
- Rating
- 4.3/5
- Reviews
- 406
- Age
- 4y ago
Newest
by launch date
Alpecin Grey Attack Bart & Schläfen Color Booster 50 ml - Graue Haare an Bart und Schläfen abdecken - Für natürlich dunkles Männerhaar - Schrittweise Repigmentierung mit 5 6-DHI-Technologie
- Price
- €16.74
- Rating
- 3.4/5
- Reviews
- 244
- Age
- 9mo ago

Just For Men Control GX Shampoo Haarfarbe für Männer Reduziert Nach Und Nach Graue Haare Natürliches Ergebnis Ohne Färbelinien Mit Kokosöl Und Aloe Vera 118 ml 3er Pack (3 x 118 ml)
- Price
- €23.92
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 2y ago

Alpecin Grey Attack Coffein & Color Shampoo -200 ml + 75 ml - Gegen graue Haare | Natürliches Farbergebnis ab 2-4 Wochen | Erblich bedingtem Haarausfall wird vorgebeugt
- Price
- €17.25
- Rating
- 4.0/5
- Reviews
- 361
- Age
- 2y ago

Alpecin Tuning-Shampoo - 3 x 200 ml - Das schwarze Coffein-Shampoo für graue Haare | Kräftige Farbpigmente halten dunkle Haare dunkel
- Price
- €22.25
- Rating
- 4.4/5
- Reviews
- 1,750
- Age
- 2y ago

Alpecin Grey Attack Coffein & Color Shampoo - 5 x 75 ml - Gegen graue Haare | Natürliches Farbergebnis ab 2-4 Wochen | Erblich bedingtem Haarausfall wird vorgebeugt
- Price
- €23.75
- Rating
- 4.1/5
- Reviews
- 159
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
111
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- Alpecin72%
- L'Oréal Professionnel Paris13%
- Just for men11%
- Softto plus2%
- John Frieda2%
- Open — no brand owns it (0%)
Demand
Graue Haare search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Graue Haare search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- alpecin grey attack89K/yr
- shampoo gegen graue haare17K/yr
- grey attack12K/yr
- loreal silver shampoo14K/yr
- shampoo graue haare10K/yr
- graue haare10K/yr
- alpecin grey attack max14K/yr
- alpecin tuning shampoo5K/yr
- anti grau shampoo männer7K/yr
- silbershampoo loreal7K/yr
Reviews and returns
What reviews say buyers love and hate about Graue Haare
We read the reviews and the return reasons for every product selling here.
“GELDVERSCHWENDUNG”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Graue Haare questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









