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Graue Haare

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so Graue Haare is a Maybe.

Flapen Score
50
50 / 100
Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47
Market size
€342K/yr232K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
74%top-5 click share · 5 brands · 111 sellers

Flapen Score

Graue Haare against its category

The dotted line is the Kosmetik average. Past it, Graue Haare is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Graue Haare market on Amazon at a glance

Shoppers on Amazon Germany searched for Graue Haare 232K times last year and spent an estimated €342K. All 5 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €342K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
9.0%
Market size, estimated
€342Ka year
Peak month
December2.1× the quietest month
Top search term
alpecin grey attack89K searches a year

02 · Price

A sale here is worth €16.42.

Listings sell for €16.42 on average, from €7.66 to €24.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At €16.42 that is €21K to €25K a year per listing.

Average price
€16.42inside the $15 to $100 sweet spot
Price range
€7.66–€24.68
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
€21K–€25K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #321 within Haar Colorationen. It carries 3,193 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#321in Haar Colorationen
Average rating
4.11 starsAmazon Germany average 4.37 stars
Average reviews
3,193per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Graue Haare products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

111

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 213%
  • Brand 311%
  • Brand 42%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Graue Haare search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Graue Haare search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alpecin grey attack89K/yr
  • shampoo gegen graue haare17K/yr
  • grey attack12K/yr
  • loreal silver shampoo14K/yr
  • shampoo graue haare10K/yr
  • graue haare10K/yr
  • alpecin grey attack max14K/yr
  • alpecin tuning shampoo5K/yr
  • anti grau shampoo männer7K/yr
  • silbershampoo loreal7K/yr

Reviews and returns

What reviews say buyers love and hate about Graue Haare

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.2%of orders come back
“GELDVERSCHWENDUNG”
A buyer, on “Preis-Leistungs-Verhältnis”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Graue Haare questions

Answered from the same tracked data.